631: The Role in a Marketeer’s Journey into the Age of AI - Dr. Christian Coachman&Brendon Macdonald - a podcast by ACT Dental

from 2023-09-20T03:00

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The Role in a Marketeer’s Journey into the Age of AI

Episode #631 with Dr. Christian Coachman & Brendon Macdonald

AI is the future of marketing. To help you get ahead of the curve, Kirk Behrendt brings in Dr. Christian Coachman and Brendon Macdonald from Digital Smile Design with strategies for leveraging its power in your dental practice. Increase your literacy in the most exciting and transformational technology of the century! To learn how AI can boost and grow your business, listen to Episode 631 of The Best Practices Show!

Episode Resources:


Links Mentioned in This Episode:

Register for Brendon’s DSD course (November 2023) 

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Main Takeaways:

Learn to leverage AI.

Have the beginner’s mind.

Focus on building your brand.

Master the strategies to earn trust.

It’s now possible to insource marketing.

Quotes:

“Right now, you will feel overwhelmed, and you will feel that it's too much, the AI movement that's coming towards us. But the reality is everybody is in the same position. If you're thinking about it, you're ahead of most people already.” (9:32—9:49) -Brendon

“Marketing is not medicine. Marketing is food. So, it’s a little every day, feeding, feeding. It's not a magical medicine, and people treat marketing as medicine. ‘I'm going to pay. I don't care about paying a lot right now. I'm going to take this, and I want a solution.’” (14:44—15:03) -Dr. Coachman

“Dentists do make good money. But there's a lot going out, and they only have a small percentage that they can allocate to their marketing budget in order to be sustainable. The good news is, now with AI and the right systems and processes, 100%, you can do everything that is needed to benefit. That's what I'm really excited about. I can say that with complete authority because the moment we're in right now is that no longer do we have to eat the fish — we can actually build the net. This is the problem that most dental offices have, is that they were just catching fish and eating the fish. They were paying fish by fish, which is their marketing tactics, whereas the net that you can build is the brand, the culture, and the trust.” (15:16—16:08) -Brendon

“The exciting position we're all in as small business owners, as dental clinic owners, is that it is completely possible now to do it on your own, to...

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