660: Is Quality Scalable in Dentistry? - Dr. Christian Coachman&Dr. Tal Morr - a podcast by ACT Dental

660: Is Quality Scalable in Dentistry? - Dr. Christian Coachman & Dr. Tal Morr

Have you faced the dilemma between seeking financial growth and also keeping high clinical quality? It’s something dentists, both seasoned and novice, consider often. Can quality really be scalable? Learn more about these two paths in Episode 660 of The Best Practices Show!

Episode Resources:

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Links Mentioned in This Episode:

Learn more about Digital Smile Design https://digitalsmiledesign.com/

Register for DSD Residency 1 https://digitalsmiledesign.com/education/attend-a-course/dsd-concept-level/dsd-residency-1

Learn more about Tal Morr https://www.tmprosthodontics.com/

Main Takeaways:

You can take one of two paths: the highest quality or just practicing. 

The size of your practice not only has an effect on a clinical level but it has an effect on the customer service. 

Identify where you can differentiate yourself and build the model that will leverage the best side of yourself.

There’s no right or wrong. There’s no correct path. It’s ultimately what you define as your ultimate goal. 

Quotes:

“I think as a young dentist the first decision you need to make is what is your ultimate objective, because there really are no right and wrong. There are 2 paths you can take: there is the path you can take of trying to achieve the highest quality or there’s the path of just practicing, building the quantity of patients that you have…and making your patients happy. Ultimately you have to make that decision. Because what I’ve always told the young people that I speak to, I said ‘If your objective is to build your name and build yourself as one of the top clinicians, everything you do is a reflection of you.’ Meaning, when I started every filling of mine was perfect, every crown of mine was expensive and one perfectly. And I remember when I first started, I worked for a guy and he said ‘you’re freakin crazy…you spend way too much time on the patient. You spend way too much money on the technician. You’re too picky.’ But what happened was everything I did became representative in my community. How? Because my patients would go to see other specialists, they went to see other dentists and they said ‘wow, who did this?’...and I built my reputation that way.” - Tal (3:41—5:26)

“There are two ways to grow. One is to see more people, have more dentists, and just do volume. And the other is to increase your pricing…how do you get to the place where you can increase your pricing? It’s based on building your reputation as one of the top people. But you’re right, it has a ceiling.” (9:48—10:37)

“[I’m raising my pricing for two reasons] One is obviously to be compensated for the effort and time and experience I invest. And the second is to…I tell patients I’m...

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