Episode #241: The 2 Secrets to Successful Reviews with Sean White: Whiteboard Marketing - a podcast by ACT Dental

·      Whiteboard Marketing is an outsourced full-service marketing group looking to help businesses like dentists by understanding where they want to take their companies and helping them get there.
o  Anything from building a website, taking over a website, consulting towards strategic marketing, SEO, online reviews and many other services
·      Their goal is to give “White Glove Service” with a lot of personal attention
·      Regarding reviews, the WHY is seen as most everyone will be looking at reviews before they try or purchase a service or product, and dentistry is no different
o  Whether it be Google, Yelp, Facebook, many dentists aren’t even sure that they need reviews to help their businesses.
·      Google reviews aren’t the easiest to come by, but they assist by being a “Key Ranking Factor”
o  As someone is looking up your office, many Google sites will have the ability to post reviews of that location, which are then used as key words during general searches to drive people to those reviews and to that location.·      Immediately on the search page, you will have the number of reviews catch your eye, whether there be many or few. 
·      Google will also pull reviews from locations like Facebook, AllReviews.com, HealthGrades and others. All of these are designed to build confidence, gain trust and to bring diversity to the reviews.
·      Google favors businesses that respond to reviews
o  Everyone that uses Google is a Google Customer, thus when you are updating your site and responding to prompts, you are rewarded by Google
·      Clients with more reviews are moving up in the “Google Local 3 Pack”
o  Proximity to the search, Relevance of the search, and amount of reviews
·      You should not incentivize the actual patient for leaving reviews.
o  If Google finds you are doing such things, they may take all of your reviews down
·      Everyone has great ideas but are they Sustainable and is it Marketable
o  Plan the Work…Work the Plan
·      Now is a better time than ever to ask for a review, especially if you can get a review that explains your thoroughness regarding COVID safety
o  You try to create dynamics to your reviews
o  Facebook is the #1 resource dentists are using for social media and making connections. Some even put their reviews in their Timelines
·      People are corresponding much more electronically and you may want to look at linking responses with reviews.
o  To be sustainable, have someone be in charge of social media and growing reviews, as well as guiding where the reviews are coming from.
·      Any reviews are a positive thing, but they can be hard to get
o  You have to have a Gmail account to leave a Google review
o  Reviews have been a hot topic for the past 7 years
·      How to ask for reviews:
o  In Office – Verbal request, Paper, Signage and Buttons that ask for reviews, Team Involvement (discuss reviews in you huddle with goals for receiving the reviews)
o  Post-Appointment – Text, Email
·      Consider having a card to offer people that assists in leaving a review. After any good deed or a very positive experience, don’t be afraid to ask. They help to drive the practice.
·      There isn’t an official number of needed reviews, but the more you participate in a Google product, the more attention it feels you get...

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