Podcasts by The Big Story

The Big Story

Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.

Further podcasts by AdExchanger

Podcast on the topic Marketing

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The Big Story
Programmatic Fog - E271 from 2023-12-07T15:27

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The Big Story
The Dark Corners Of Google Search - E270 from 2023-11-30T05:14

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The Big Story
The Big Story: The Specialists Are Back - E269 from 2023-11-16T16:11

This week we take a look at the rise of new specialist DSPs that thrive in respective categories, regardless of the power of omnichannel giants. Also, why targeting US Hispanic audiences – and t...

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The Big Story
Ad Tech Report Card - E268 from 2023-11-09T19:01

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The Big Story
Commerce Media Flywheel - E267 from 2023-11-02T22:05

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The Big Story
Simmering Frustrations In Publisher Land - E266 from 2023-10-26T14:14

The impact of tech on monetization – from SPO sustainability initiatives to the looming end of the cookie and the challenges of implementing its replacements – has publishers feeling jaded. Plus...

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The Big Story
The Sorta SSP - E265 from 2023-10-19T16:11

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The Big Story
The FTC Is Keeping An Eye On AI from 2023-10-13T18:06

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The Big Story
Google’s Quarter-Life Crisis - E263 from 2023-10-06T15:41

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The Big Story
The One With The Programmatic IO Recap - E262 from 2023-09-29T05:18

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The Big Story
Quitting Over The Trust Deficit - E261 from 2023-09-21T16:51

The widening “trust gap” between consumers and the ad industry is enough to make a chief privacy officer quit. So Arielle Garcia did. She explains why.

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The Big Story
Why MMM Is Back In Fashion - E260 from 2023-09-14T17:27

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The Big Story
No Reason For Negativity - E259 from 2023-09-07T09:00

While everyone feared the worst for the ad ecosystem in 2023, Q4 will finish out with 8% growth. Madison and Wall analyst Brian Wieser explains why he sees green shoots of grow...

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The Big Story
The Squeeze on Streaming - E257 from 2023-08-17T22:45

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The Big Story
New Beginnings from 2023-08-10T14:20

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The Big Story
We’re Going On A Treasure Hunt from 2023-08-03T14:37

Why DoubleVerify is acquiring Scibids. Plus: How the ascent of YouTube TV has led to CTV advertisers landing premium inventory for a song.

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The Big Story
YouTube’s Proclivity For The Opaque - E253 from 2023-07-20T03:35

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The Big Story
MediaMath’s Bankruptcy Fallout - E252 from 2023-07-13T22:10

Get the inside baseball on MediaMath’s bankruptcy. Plus,what its demise means for the rest of ad tech.

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The Big Story
Just Give Me Transparency, Already - E251 from 2023-06-29T10:42

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The Big Story
Candid Cannes - E250 from 2023-06-22T22:56

"How did they let us into this thing?" After a week at the Cannes Lions, Sarah and Allison share what they learned from advertising's networking festival, set against the backdrop of White Lotus...

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The Big Story
The AI Gold Rush - E249 from 2023-06-15T16:47

Everyone is infusing their tech with generative AI, from startups to Salesforce to Google. Understand the throughlines of these product updates. Plus, the challenge of finding publisher playmate...

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The Big Story
Trouble In The Twitterverse - E248 from 2023-06-08T20:50

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The Big Story
GDPR Turns Five - E247 from 2023-06-01T14:04

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The Big Story
TV Progress Under Pressure - E246 from 2023-05-25T22:41

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The Big Story
Ad Tech’s Big Bets - E245 from 2023-05-19T15:52

Where does ad tech see future growth? And where do expanding areas like retail media, privacy tech and connected TV need a reality check? Listen in to hear both cases as the ed...

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The Big Story
SPO Spring Cleaning - E244 from 2023-05-11T22:59

Cutting out hops in the supply chain means skipping over a DSP or an SSP – especially for video inventory. Plus, inside Cadent’s bid for bankrupt SSP EMX.

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The Big Story
Wait For Consent - E243 from 2023-05-04T14:22

If you thought ad tech was technically tricky, listen to this saga, in which too-short timeouts in an identity wrapper put publishers in peril.

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The Big Story
Hey, Meta – Where’s My Refund? - E242 from 2023-04-28T14:08

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The Big Story
The Case For Digital Out-Of-Home - E241 from 2023-04-20T14:03

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The Big Story
First-Party Cookie Camouflage - E240 from 2023-04-13T15:22

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The Big Story
Data Privacy Experts Flock to D.C. - E239 from 2023-04-06T14:16

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The Big Story
What If TikTok Were Banned? - E238 from 2023-03-30T14:11

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The Big Story
The Pile On Publishers’ Plates - E236 from 2023-03-16T14:03

From FLEDGE to SDA to MSPA, publishers are overwhelmed by new identity solutions and data privacy requirements. Plus: in-game advertising’s next level and understanding why sma...

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The Big Story
The New Commerce Reality - E235 from 2023-03-09T21:32

Temu is buying its way into the ecommerce business. Plus, reconciling philosophical views on data privacy with a reality that’s more ho-hum and bureaucratic.

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The Big Story
The Supreme Court Takes On YouTube Algorithms - E233 from 2023-02-23T19:45

Section 230 protects tech platforms, but the Supreme Court is hearing a challenge to the statute. Plus, the latest in the courtroom battle between Kochava and the FTC.

 

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The Big Story
The SSP Extinction Event - E232 from 2023-02-16T17:37

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The Big Story
The Convergence Of Convergences - LIVE - E231 from 2023-02-09T19:55

Balkanizing retail media. The need for data without betraying trust. Potential buyers of Criteo. During this live recording at AdExchanger’s Industry Preview, we give a rundown...

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The Big Story
Tirade Or Rallying Cry? Taking In Digital Advertising’s Privacy Problem - E230 from 2023-02-03T22:54

How should the ad industry treat consumers’ call for data privacy? The IAB, ANA and 4A’s are at odds on how to tackle a thorny issue.

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The Big Story
Ad Tech, The DOJ And Apple Walk Into A Bar … - E229 from 2023-01-26T18:41

The big one is here, as The Big Story examines the DOJ’s suit against Google for anticompetitive practices. Also: The IAB pulls no punches in its criticisms of Apple). 

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The Big Story
Programmatic Purification - E228 from 2023-01-19T21:56

ISBA and PwC rang alarm bells in 2020 about the complexity of programmatic. But increased transparency is making it easier to track impressions from start to finish. Plus: YouTube Shorts is taki...

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The Big Story
Analyzing TV Measurement At CES - E227 from 2023-01-12T16:18

First, get our boots-on-the-ground CES rundown on all things TV. Then: a roundup of Big Tech’s antitrust troubles in 2023.

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The Big Story
Ad Tech New Year’s Resolutions - E226 from 2023-01-05T15:04

We share our 2023 New Year’s resolutions. We’re cracking down on the terms “cookieless” and “privacy safe.”  And for the sake of experimentation, we’re cautiously embracing ChatGPT.

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The Big Story
Google Gaslighting (Reprise) from 2022-12-28T06:00

CPRA, BSAA and antitrust: We close out 2022 with (acronyms and) a repeat of a January 2022 episode that took the pulse of the legal world’s latest moves in data privacy. 

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The Big Story
What Deserved The Hype In 2022 - E225 from 2022-12-22T09:00

Abstract: Data privacy. Clean rooms. Measurement. Gaming. M&A. We go through some of the biggest topics that shaped the year, and recap the trends that deserved the hype (and which ones didn’t) ...

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The Big Story
Unboxing Google’s Black Boxes - E224 from 2022-12-15T15:22

Abstract: Google’s Performance Max performs – but with a caveat. Marketers can’t control their campaigns and have no say over where their ads run or even, in some cases, what the creative looks ...

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The Big Story
Cleaning Up Fingerprinting - E223 from 2022-12-07T22:52

Fingerprinting, an alternative to third-party cookies, uses a constellation of browser signals to identify a person. The browsers don’t like it, but can they actually stamp it out? Plus: Adverti...

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The Big Story
The Hypocrisy Of Brand Safety - E222 from 2022-12-01T18:01

Brand safety has a hypocrisy problem. Violence that gets a pass when it’s a fictional TV show becomes flagged if it’s part of an online news story. But to what end? Plus: what Black Friday and C...

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The Big Story
A Big Story/AdExchanger Talks Crossover With The Markup's CEO, Nabiha Syed from 2022-11-23T11:00

In the spirit of Thanksgiving, we're sharing a recent episode of our sibling podcast, AdExchanger Talks. With a sharp but empathetic perspective on the responsibility that technology providers h...

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The Big Story
Playing In Android’s Sandbox - E221 from 2022-11-17T16:13

Android has a Privacy Sandbox, too, and it’s going into open beta next year. Learn why this initiative isn’t generating the same ruckus as its close Chrome cousin, which is being hashed out at t...

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The Big Story
The Big Story: Wall Street Themes And Facebook Fee Schemes from 2022-11-10T18:31

Facebook’s ad platform is still misfiring and ad buyers are resorting to desperate measures, including a pay-for-access fee scheme that led to the firing of multiple Meta employees. Plus: It’s a...

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The Big Story
Twitter Drama; Google Analytics Moves Another Deadline - E219 from 2022-11-03T14:21

The state of advertising at Twitter is a hot mess. And advertisers are starting to react. Plus: a primer on the Google Analytics deadline delay and changes to Google’s clean room, Ads Data Hub.

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The Big Story
Political Advertising Through The Midterm Elections - E218 from 2022-10-27T16:10

Political advertising is in full swing for the US midterm elections....

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The Big Story
Ad Tech’s Top Three Talking Points -E217 from 2022-10-20T11:48

Transparency. Privacy. Signal Loss. Coming out of Programmatic IO New York, the full editorial team debriefs on the hottest topics driving ad tech conversations in 2022.

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The Big Story
Incrementality Measurement Makeover - E216 from 2022-10-13T15:08

Once you start looking, dark patterns are everywhere – and the FTC is determined to do more about enforcing against these unfair and deceptive design practices. Also: Brands are using incrementa...

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The Big Story
Midterm Political Ad Spending – And Is Meta The New AOL? - E215 from 2022-10-06T14:51

Media planning is evolving in the lead-up to the midterm elections. Geotargeted CTV campaigns are winning over local media placements. Plus: Is Meta the new AOL? The argument for and against a b...

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The Big Story
The Big Story: Data Clean Rooms And Misleading Claims from 2022-09-29T15:05

Data clean rooms and regulation could be topics on The Big Story any week this year. But despite the tsunami of news coverage on both topics, each remains largely unknown or misunderstood.

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The Big Story
The DOJ And FTC Is Watching Big Tech And Ad Tech - E213 from 2022-09-22T16:27:49

Recent speeches by DOJ and FTC leaders share a common thread, each organization sees a need for more aggressive market intervention and action to deliver on its mission. Plus: Getting the indust...

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The Big Story
SwipIng Up For TikTokalytics - E212 from 2022-09-15T16:37:16

As measurement challenges intensify for DTC marketers, TikTokalytics vendors have been filling the gap. Plus: Analyzing the language at an FTC hearing on “commercial surveillance.”

 

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The Big Story
Where’s The National Privacy Law? - E211 from 2022-09-08T13:16:16

The fate of the American Data Privacy and Protection Act hangs in the balance. With strong support by voters in favor of data privacy, along with bipartisan momentum, the federal privacy law sho...

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The Big Story
Stormy Forecasts For Ad Tech And The Economy from 2022-09-01T14:05:37

There’s a storm brewing and wildfires are raging. We’re not talking about hurricane season or climate change, though, but rather the fallout for ad tech from the macroeconomic downturn and priva...

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The Big Story
Streaming Prequels And Tracking Pixels - E209 from 2022-08-25T14:00:40

The latest weapon in the streaming wars is HBO’s “House of the Dragon.” But behind the glamour of this high-profile project, the bean counters are busy cutting costs, as streaming services ratio...

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The Big Story
From Precision To Panels - E208 from 2022-08-18T15:56:51

Signal loss combined with privacy concerns is helping bring old-school panel measurement back in style. Google just started recruiting for a panel this week. Plus: the future of attention metric...

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The Big Story
Google's Pain Is The Trade Desk's Gain from 2022-08-11T14:44:44

AppLovin wants Unity – but only if Unity calls off its planned acquisition of ironSource. Why doesn’t AppLovin want ironSource? And how is Apple’s ATT driving consolidation in mobile ad tech? Li...

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The Big Story
Meta’s HIPAA Violations And The Rise Of MMM from 2022-08-04T15:42:10

Meta just got sued over an alleged violation of HIPAA. But where exactly does the health privacy law apply? With the recent overturn of Roe v. Wade, it’s more important than ever for digital adv...

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The Big Story
The Lingering Third-Party Cookie - E205 from 2022-07-28T16:03:38

The expiration date for third-party cookies has been extended for another year. We talk through what the delay will mean for ad tech. Plus, an entire corner of the LUMAscape now exists within th...

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The Big Story
Why Netflix Picked Microsoft - E204 from 2022-07-21T14:11:06

Abstract: Netflix shocked the ad tech world with its selection of Microsoft to run its AVOD business. But the deal actually makes sense, and it’s helped calm nerves on Wall Street to boot. Listen

The Big Story
Imagining A Google Ad Tech Spinoff - E203 from 2022-07-13T20:35:50

Google is signaling it may spin off its ad tech business. A DSP and SSP change would create new winners and losers and potentially open up access to walled-off inventory, says our guest, Ari Pap...

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The Big Story
The Big Story: The Summer Of Bummer from 2022-07-07T14:14:10

The team dissects Google's recent move to autodelete location history at "sensitive locations," including abortion clinics, domestic violence shelters and addiction treatment facilities. Plus: T...

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The Big Story
The Big Story: Google Wrestles With An Analytics Overhaul, While The Ad Tech Market Preps For A Downturn from 2022-06-30T14:46:11

Google has tried – and so far mostly failed – to get its customers on board with major new migrations for its online advertising platform. But Google means business this time, with the migration...

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The Big Story
Our 200th Episode - E200 from 2022-06-23T15:22:49

In our 200th episode, we provide updates on the topics from our first and hundredth episodes (agency data platforms and Apple’s privacy policies). Plus, we look into algorithms that p...

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The Big Story
Will Google Reopen YouTube? - E199 from 2022-06-16T03:55:37

Google may open up YouTube to outside programmatic demand as a bargaining chip to EU regulators. And a looming recession won’t deflate digital advertising – although don’t expect pandemic-level ...

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The Big Story
The Signals, They Are A-Changin’ - E198 from 2022-06-10T14:44:30

After Apple’s WWDC, the company’s next step will be to clamp down on fingerprinting … the question is, when? Plus, industry orgs struggle to build a path forward with new signals.

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The Big Story
It's A Party (First And Third) - E197 from 2022-06-02T18:54:40

We read between the lines of Google’s progress report on removing third-party cookies. The chances of it missing its deadline? “Signs point to yes.”

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The Big Story
Frontline Reporting From The TV And Podcast Upfronts - E196 from 2022-05-26T14:56:09

The NewFronts are old news. Now it’s all about the upfronts, which are old. But don’t forget about the podcast upfronts, which are newer than the NewFronts but named after the TV oldfronts … or ...

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The Big Story
Attribution Evolves, Media Networks Explode - E195 from 2022-05-19T16:21:05

We evaluate the new crop of attribution and analytics companies rising from the ashes of multitouch attribution. Plus, is Marriott's entrance into the ads business a sign that we’ve reached peak...

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The Big Story
TikTok’s Missing Attribution - E194 from 2022-05-12T22:55:13

A rundown on the state of TikTok’s ad platform, including its attribution woes. (But you’d be crazy not to advertise there.) And location-data-related privacy issues that will crop up should Roe...

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The Big Story
NewFronts Week Means Galas And Shiny New TV Tech – But The War In Ukraine Reveals A Grittier Side Of Advertising from 2022-05-05T17:21:24

It’s NewFronts season. A week of programmatic pageantry where the data-driven video and streaming media ecosystem dresses up and pretends to have the glitz and glamour of the age-old TV upfronts...

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The Big Story
Programmatic’s Carbon Footprint And Elon’s Twitter from 2022-04-27T21:44:26

Twitter’s ad prospects just got even more dicey with news that Elon Musk will buy the platform. Plus, quantifying ad tech’s carbon footprint.

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The Big Story
Surveillance Advertising - E191 from 2022-04-21T21:37:53

As data-driven advertising undergoes an unwanted rebrand by privacy advocates to “surveillance advertising,” we take the pulse of privacy professionals and talk about how they talked about ad te...

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The Big Story
Concentrated CTV Supply - E190 from 2022-04-14T11:54:58

WarnerMedia and Discovery concentrate power in the CTV space, even as CNN+ makes a slow start. Plus: understanding the tech pipes powering retail media businesses.

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The Big Story
Who Will Run The W3C? - E189 from 2022-04-07T13:40:44

The Privacy Sandbox proposals are moving forward in an organization whose governance is in the air and leadership is disengaged. We unpack what’s going on at the W3C with working group member an...

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The Big Story
Retail Media Rundown And Nielsen’s Buyer - E188 from 2022-03-31T14:09:13

Retail media is reaching the C-suite, with advertising (and first-party data projects) coming up in retailer earnings. Then, we talk about the $16 billion deal to buy Nielsen.

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The Big Story
BuzzFeed’s First Earnings (OMG) And The DL On Google’s ESP - E187 from 2022-03-24T14:12:42

We analyze the WTF moments from BuzzFeed’s first earnings report – including the negative effect of Facebook’s audience declines. Plus: We dive into Google Ad Manager’s acronym soup and share an...

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The Big Story
Cutting Out The IP Address - E186 from 2022-03-17T15:29:08

Google Analytics is removing the IP address from its global product. We get into the data privacy whys, as well as what Google Analytics is building in its place, in this week’s episode. Also: T...

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The Big Story
Guess What? MMPs Aren’t Dead, With Branch’s Alex Bauer from 2022-03-15T09:30

It was hard to imagine how mobile measurement platforms (MMPs) could survive Apple’s ATT changes. But the MMPs aren’t dying, they’re thriving, says Branch’s Alex Bauer, on the heels of raising $...

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The Big Story
Ukrainian Ad Tech’s Fight Against Misinformation - E185 from 2022-03-09T03:40:22

When the time comes to take up arms, the best weapons – or tools – are the ones you’re most familiar with. And in Ukraine, advertising is becoming a weapon of choice wielded against misinformati...

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The Big Story
The War In Ukraine from 2022-03-03T17:29:48

This week, there’s only one big story: the Russian invasion and war in Ukraine. The worlds of media, marketing and technology are reckoning with their role in a time of war. Difficult theoretica...

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The Big Story
Ad Tech Ripples From Signal Loss - E183 from 2022-02-23T23:07:54

Signal loss is muddying Meta’s algorithms and causing short-term pain (and stock dives) for the company formerly known as Facebook. Its partners and advertisers are feeling it, too. But signal l...

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The Big Story
The Beginning Of The End For Android Ad ID - E182 from 2022-02-17T17:45:12

It’s the beginning of the end of the Android Ad ID. What Google’s mobile privacy sandbox announcements means. Plus: Why Facebook’s ad approval process irritates telehealth company Wisp.

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The Big Story
There’s Nothing But Green Pasture For Video Game Ads … For SSPs, Not So Much from 2022-02-10T19:43:23

Activision-Blizzard, ZeniMax Media, Bungie, Zynga, MoPub, Adjust, Glu Mobile: Each multi-billion acquisition happened in the past year, as creative game developers and the ad tech businesses that m...

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The Big Story
Spotify’s Dilemma And An Olympic Challenge - E181 from 2022-02-03T17:43:03

Audio advertising is maturing (or going through puberty?): Spotify is the latest platform to weather a content controversy (over Joe Rogan’s misinformation). Meanwhile, competitor SiriusXM is bu...

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The Big Story
Google Gaslighting? - E180 from 2022-01-27T17:44:45

Google tells its side of the story in a motion to dismiss the antitrust case it’s facing – but where does the truth lie? Also: Google unveils its cookie-free Topics API, a rundown on California’s f...

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The Big Story
Google’s Legal Drama Laid Bare - E179 from 2022-01-19T23:44:19

Are you ready for Google’s most recent legal drama? We cover the latest – and newly unredacted – eye-popping details from the state-led antitrust lawsuit against Google. Plus: the tech hiccups r...

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The Big Story
More Ad Tech IPOs Ahead - E178 from 2022-01-13T16:11:15

A sneak peek at ad tech IPOs that might happen in 2022, along with a deep dive into Instacart’s advertising ambitions and why T-Mobile bought rideshare advertising company Octopus Interactive.

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The Big Story
Ad Verification Turns Up The Heat - E177 from 2022-01-06T15:14:07

The ad verification space is full of green fields to expand into. Case in point: 2022 immediately kicked off with an acquisition by IAS and $100 million in funding for Human. Plus, interoperabil...

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The Big Story
TV Drama (Rerun) from 2021-12-30T05:00

One of the most compelling soap operas of 2021 was the TV measurement debate. As the year ends, here’s one of our best reruns: the moment Nielsen lost its MRC accreditation.

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The Big Story
Ad Tech’s 2021 Payout - E176 from 2021-12-22T23:04:04

2021 brought both bounty (IPOs) and challenges (targeting). As ad tech surfed the wave of IPOs, it also weathered attacks on targeting and measurement, as online privacy increasingly became a pr...

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The Big Story
Mega Mergers - E175 from 2021-12-16T16:01:24

Vox Media buying Group Nine Media is the latest media mega merger to watch. Plus, Criteo buys IPONWEB. Both acquisitions are part of a strategy to find space unoccupied by Big Tech (and impervio...

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The Big Story
BuzzFeed Goes Public - E174 from 2021-12-09T03:51:50

BuzzFeed’s debut on the public market disappointed, but its advertising business is growing (and it’s planning more acquisitions). Plus, digital advertising in 2021 grew faster than it has in th...

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The Big Story
A Lackluster Black Friday - E173 from 2021-12-02T16:46:14

Black Friday didn’t have its “best year ever.” We get into the supply-chain issues and consumer-behavior changes behind the shift. Plus, how UK antitrust investigators are gaining oversight over...

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The Big Story
The Big Story: Zoom Ads And Apple’s App Ad Budget from 2021-11-18T15:54:35

The antitrust angle to Apple buying ads for apps with high subscription revenue, how Zoom’s advertising play could develop and why Unified ID 2.0 still hasn’t started testing in Europe.

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The Big Story
McFirst-Party Data from 2021-11-11T15:22:58

Big Macs, Oreos and Heinz all have something in common: They’re using a combination of celebrity endorsements, big creative budgets and gimmicks to entice consumers to share their first-party da...

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The Big Story
The Big Story: The DTC POV On Identity Loss - E170 from 2021-11-04T20:29:11

To understand how direct-to-consumer marketers are handling the loss of identity signals online, special guest Chip Malt, CEO of the cookware brand Made In, shares his take on testing UID 2.0  –...

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The Big Story
Big Tech Secrets - E169 from 2021-10-29T12:05:14

The business practices of both Facebook and Google came to light in unflattering ways

over the past week. We go over highlights from The Facebook Papers and the recently released unredact...

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The Big Story
The Mobile Consolidation Paradox - E168 from 2021-10-21T02:41:34

Even though Apple is putting stress on the app advertising ecosystem, mobile ad tech companies are consolidating at breakneck speed and with eye-popping valuations. Guess it’s finally the “year ...

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The Big Story
The Facebook Whistleblower - E166 from 2021-10-07T14:27:12

If Facebook chose profits over safety, as the Facebook whistleblower alleges, what does that mean for advertisers? Plus: potential marketing repercussions from Facebook’s outage.

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The Big Story
The Big Story: The Rise Of CDPs And The End Of Last-Click Attribution from 2021-09-30T14:24:35

We discuss the rise of CDPs and the decline of two other marketing stalwarts: last-click attribution and Nielsen as the currency for linear TV buys. In all three areas, opportunity is knocking, ...

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The Big Story
Everyone's Launching An Ads Business - E164 from 2021-09-23T15:52:48

Instacart, Uber, Affirm and GoPuff are getting into advertising – and there’s a common thread driving their pursuit of profitability through ad businesses. Two biggies: killer attribution and ac...

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The Big Story
The TransUnion-Neustar Identity Mash-Up - E163 from 2021-09-16T15:41:20

Explore the logic behind TransUnion’s $3.1 billion acquisition of Neustar, an identity resolution company with caller ID roots – and why it would catch the eye of a credit reporting agency. Plus...

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The Big Story
Amazon TVs - E162 from 2021-09-09T17:27:31

Amazon TVs could lead to better attribution, more scale and intensify the already white-hot competition in the CTV space. Plus: Sen. Elizabeth Warren urges the antitrust investigation against Go...

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The Big Story
The Great (Or Not-So-Great) Chinese Privacy Law - E161 from 2021-09-02T14:06:43

China’s new privacy law, PIPL, might look similar to GDPR – but it’s got a few twists global marketers will need to pay attention to. Plus: Why Mediaocean switched private equity owners, and unp...

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The Big Story
Will The Stock Market Mint Ad Tech Millionaires? - E160 from 2021-08-26T14:24:30

To untangle all the M&A, IPOs and SPACs in ad tech, banker and COO of Progress Partners Domenic Venuto shares his perspective, including why Trade Desk is a “golden child” for investors and the ...

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The Big Story
TV Drama And Business Data - E159 from 2021-08-20T15:11:27

It must be sweeps week, because TV drama is through the roof. AdExchanger is here for it though, with a healthy mix of news reporting on loose speculation about the fate of TV’s longstanding ad ...

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The Big Story
Ad Tech Meets Wall Street - E158 from 2021-08-12T02:58:44

Wall Street can’t get enough of ad tech. We talk through The Trade Desk’s earnings, how it fared compared to independent ad tech and Big Tech, and why CTV ad servers became such hot acquisition ...

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The Big Story
CPG Companies Make Post-Pandemic Plans - E157 from 2021-08-05T14:26:57

 A handful of challenger search engines are taking on Google with promises of privacy and security. Plus, why ecommerce and first-party data are key themes for CPG companies a year after the pan...

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The Big Story
A Supply Shortage In Programmatic CTV - E156 from 2021-07-29T16:32:38

A guest from the front lines of connected TV ad buying – Omnicom’s Kelly Metz – shares why a record TV upfront will lead to a “wild Q4” as programmatic buyers scramble for access to streaming in...

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The Big Story
Antitrust And Acquisitions from 2021-07-22T15:20:31

Could Xandr attract the eye of InMobi as it prepares an IPO? We discuss AT&T’s reported plans to sell Xandr and offer a primer on Big Tech’s new foe, Jonathan Kanter, the nominee to lead antitru...

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The Big Story
Identity Preppers - E154 from 2021-07-15T08:00

How do email-based IDs, the Privacy Sandbox and first-party data rank in terms of privacy? And which cookie alternatives are attracting marketer test budgets? Listen to the highlights of AdExcha...

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The Big Story
TTD Does VC, And The Mystery of CTV - E153 from 2021-07-09T13:21:29

The Trade Desk made waves this week with the launch of its new DSP dashboard, called Solimar, and a venture capital arm. The company’s first investment is in Chalice Custom Algorithms. And we ex...

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The Big Story
The Winners And Losers Of The Cookie Delay - E152 from 2021-07-01T17:25:44

When Google extended its third-party cookie removal deadline, many were relieved. But the extension will create winners (Google, public ad tech stocks) and losers (consumers). Featuring a specia...

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The Big Story
Google’s Third-Party Cookie Extension - E151 from 2021-06-24T14:30:55

Third-party cookies live (another two years, that is). Google Chrome moved back the deadline for third-party cookies’ demise. We talk about why Google made that decision. Plus, we dive into the ...

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The Big Story
Could Regulators Keep Third-Party Cookies Alive? - E150 from 2021-06-17T17:07:22

Ad agencies are pulling data from warehousing and fulfillment companies to support more dynamic ads (featuring products in stock and easy to ship). We dissect this trend, as well as Google’s agr...

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The Big Story
The End Of IP Address Targeting - E149 from 2021-06-10T14:11:39

Apple said it will pull IP addresses from Safari and its Mail app at its Worldwide Developer Conference this week, raising the privacy bar to new heights. But at what cost to ad tech?

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The Big Story
Methbot Ad Fraudster Goes To Prison - E148 from 2021-06-03T13:51:17

The architect of Methbot was found guilty in a New York court last week. In this episode, we dive into the most intriguing details of the case – and what it means for the rest of the programmati...

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The Big Story
Apple's Epic Battle (And The Ghost Of iAd) - E147 from 2021-05-27T18:36:24

Big Tech is fending off antitrust and monopoly accusations left and right. This week, we discuss Epic’s lawsuit against Apple. There’s also a larger narrative against Big Tech that’s taking hold...

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The Big Story
WarnerMedia-Discovery Merger And CTV’s Complex Supply Chain - E146 from 2021-05-20T17:15:22

During this live taping of The Big Story at AdExchanger Innovation Labs, the team discusses Xandr’s prospects at AT&T now that WarnerMedia is being spun off and combining with Discovery. We also...

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The Big Story
What’s The Forecast For The Trade Desk Stock? - E145 from 2021-05-13T19:27:56

Wall Street proved a fickle friend to ad tech on Monday, when tech stocks dipped – The Trade Desk among them. We discuss Wall Street's bets on ad tech, the prospect of further ad tech M&A and ad...

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The Big Story
Hanging Up On Ad Tech, Tuning Into CTV from 2021-05-06T13:20:26

Private equity firm Apollo Global Management’s $5 billion acquisition of Verizon Media from Verizon is evidence that telcos, ad tech and media wasn’t the delicious cocktail that was promised. Th...

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The Big Story
SOS! It’s iOS 14.5! - E143 from 2021-04-29T17:41:29

After months of anticipation, Apple will start enforcing ATT with the debut of iOS 14.5.

This week on The Big Story, the team litigates not just the binary coverage from the mainstream me...

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The Big Story
The Complexity Of Commerce, The Commencement Of Apple’s ATT Enforcement - E142 from 2021-04-21T19:57:29

In this week's episode, the team broadcasts LIVE from AdExchanger’s Innovation Labs: Commerce Day event. And here’s your main takeaway if you weren’t able to attend: the fragmentation in the wor...

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The Big Story
The Confusion Around Project Bernanke - E141 from 2021-04-15T17:57:23

When the Wall Street Journal exposed Google's secret Project Bernanke, it confirmed what publishers already knew: that Google used publisher ad server data to advantage its own buying systems. T...

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The Big Story
Unicorns Everywhere - E140 from 2021-04-08T14:52:58

This week, ad tech is a field full of unicorns. Luma's cautious optimism around the state of deal making late last year bore serious fruit Q1 2021, with seven deals clocking over $1 billion. The...

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The Big Story
Why TripleLift Went With Vista, And How It Will Crack CTV - E139 from 2021-04-01T18:30:33

Why did TripleLift go with Vista? And how will it establish itself in the hyper-competitive CTV market? All this and more as the AdExchanger team speaks with TripleLift cofounder and chief strat...

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The Big Story
FLoC's European Vacation - E138 from 2021-03-25T15:03:58

Will FLoCs fly in Europe or will the GDPR clip its wings? And speaking of birds (and identifiers), NBCU's Peacock is going programmatic - and the broadcaster also revealed a new identifier for a...

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The Big Story
Don't Microwave Fish - E137 from 2021-03-18T18:29:52

This week, we recorded The Big Story LIVE at AdExchanger's Innovation Lab: Identity Edition. In this episode, the team gives you the bigger picture on the current identity landscape - and the sp...

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The Big Story
Unified! - E136 from 2021-03-11T18:14:35

This week, we'll check in with Unified ID 2.0, the most promising online identity initiative coming out of indie ad tech. No longer a grand ambition, it's now being put into practice and has to ...

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The Big Story
Google. Roku. Disney. - E135 from 2021-03-04T18:18:31

Google said no ad sales based on cross-site browsing, and no to email-based IDs. Disney says yes to ad tech. Roku says yes to Dynamic Ad Insertion. Nielsen gets a hefty load of audience data.

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The Big Story
Consumer Privacy Is Virginia Territory - E134 from 2021-02-25T16:23:45

We break down Virginia's new privacy bill that will soon become Virginia's new privacy law. Admittedly, privacy legislation is the Brussels sprouts (Or pick some other vegetable you don't like) ...

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The Big Story
Tax Time! - E133 from 2021-02-19T14:24:36

Digital ad tax time in Maryland. It sounds good, but is it? Also, why did iHeartMedia buy Triton Digital? And what does that purchase say about the digital audio landscape?

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The Big Story
Changes In Exchanges - E132 from 2021-02-11T17:52:55

This week's episode has been brought to you by the letters M and A. That's right, it's merger and acquisition week on The Big Story, with the exchange Magnite acquiring SpotX, as well as Shareth...

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The Big Story
Four Platforms Walk Into A Bar; Jeff Bezos Walks Out - E131 from 2021-02-04T17:16:50

Big tech platform extravaganza in this episode. Amazon's Jeff Bezos is leaving. Advertisers are returning to Google. And we'll look at the latest in the Facebook-Apple pissing match.

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The Big Story
What We FLoC About When We FLoC About Google - E130 from 2021-01-28T17:52:44

Flashtalking CEO John Nardone stops by to talk about the latest ballyhoo around FLoC. Hey, it performs about as well as cookie-based targeting (sez Google). We'll try to interpret what Google me...

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The Big Story
Must CTV - E129 from 2021-01-22T16:38:34

Mike Baker, former CEO of dataxu (which sold to Roku in 2019) drops by to talk with the team about the transformation of TV in 2021. We'll discuss why CTV ad dollars haven't matched the surge in...

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The Big Story
Trump, Deplatformed - E128 from 2021-01-14T19:56:56

The tech world’s decision to no longer host Trump underscores its singular role determining what messages are heard and amplified, and the fact that so many smaller tech companies quickly emulat...

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The Big Story
The Ad Industry's Long Road Ahead - E127 from 2021-01-07T22:34:09

In this episode, recorded before the insurrection at the US Capitol, the AdExchanger looks at where the ad industry ended up in 2020, and where it needs to go in 2021.

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The Big Story
Google And Facebook Under The Mistletoe? - E126 from 2020-12-23T19:41:54

This week, we'll discuss how ten state Attorneys General saw Google kissing Facebook under the mistletoe for the past couple of years. We'll also unwrap a few more presents the AGs had for Googl...

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The Big Story
Facebook And Google Vs. America - E125 from 2020-12-17T19:20:56

In this episode, the team talks about the lawsuits against Facebook, revealed last week, and against which was uncorked Thursday. This podcast was recorded before 10 state AGs revealed their ful...

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The Big Story
Currently, On Currency - E124 from 2020-12-09T21:46:36

Whoa, Nielsen is gonna relaunch its currency by 2024, so it'll be able to measure across streaming, linear and online. That's a heady initiative and there's a lot of work ahead. In this episode,...

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The Big Story
Well, It Could’ve Been Worse - E123 from 2020-12-03T18:06:12

This week, GroupM's global president of business intelligence Brian Wieser swings by to talk about the media unit's ad spend forecast for the United States. 

No V-shaped recovery, unfortu...

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The Big Story
M&A Gravy from 2020-11-24T23:19:05

It was a cold first half of the year, but strategic M&A is starting to pick back up. See: Experian’s acquisition of Tapad from Telenor and Near’s purchase of fellow location data company Teemo. ...

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The Big Story
The Election Is Over! (Someone Tell Trump) - E121 from 2020-11-19T18:07:39

Joe Biden won, but voting in America has forever changed, from dealing with disinformation to grassroots campaigning going virtual. In this episode, we welcome guest Mike Schneider, a partner at...

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The Big Story
Measure For Addressable Measure - E120 from 2020-11-12T16:47:58

Big news in measurement this week, with Spotify buying Megaphone and Nielsen adding set-top box and smart TV data to its currency for the first time ever. What does Spotify get in adding Megapho...

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The Big Story
Decision 2020: CPRA, And Also That Other Thing - E119 from 2020-11-05T16:23:16

Did anything interesting happen this week?

Well, CCPA 2.0 passed in California, tightening the consumer privacy rights associated with the OG CCPA. Also, the United States elected a new p...

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The Big Story
The Birds - E118 from 2020-10-29T15:57:42

The ad industry is hard at work resolving the future of identity, but in this week’s spook-tastic show, publishers sense a scary presence awaiting them down the hall: new forms of data leakage! ...

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The Big Story
FLoC Yes! - E117 from 2020-10-22T15:45:25

The DOJ’s case against Google zeroes in on search – so what happens next? And how is the ad tech community responding to this narrow purview? Also, what the FLoC is happening at the W3C? Google ...

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The Big Story
CDPs Get Real - E116 from 2020-10-15T17:05:45

Twilio buying the CDP Segment for $3.2 billion in stock has raised some industry eyebrows. Are we about to see a run on CDP acquisitions? Is this confusing new-ish category the new hotness? This...

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The Big Story
Trust And Antitrust - E115 from 2020-10-08T18:19:08

M&A activity emerged from its slumber in Q3, and we’ll find out why with special guest, and LUMA VP, Conor McKenna. Also, we’ll contextualize the House subcommittee’s antitrust report on the bus...

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The Big Story
Keyed In - E114 from 2020-10-01T12:50:40

What the dove is Dovekey, and what does it mean for the future of identity in Chrome? Meanwhile, in California, the CCPA is in full swing, and while the state AG hasn’t brought the hammer down o...

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The Big Story
In Other News - E113 from 2020-09-24T15:22:07

With the ongoing pandemic, third-party cookies on their way out in Chrome and IDFA changes on the horizon, it’s easy to forget that there are actually other things happening in the advertising w...

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The Big Story
Mr. Google Goes To Washington - E112 from 2020-09-17T15:14:44

This week, The Big Story welcomes Forrester principal analyst Joanna O'Connell, as we discuss Google's recent Congressional hearing and how lawmakers now have a much better understanding of its ...

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The Big Story
The More Things Change… - E111 from 2020-09-10T16:09:04

At the IAB, Randall Rothenberg, who held the top spot for 14 years, is Listen

The Big Story
Rolling With The Punches - E110 from 2020-09-03T04:30

This week, what's Google doing to prep for the IDFA restrictions? The world wants to know, and on this episode, we'll tell you! Meanwhile, AT&T is putting Xandr up for sale, according to The Wal...

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The Big Story
Reality Checks - E109 from 2020-08-27T13:04:21

In this episode, U of Digital founder Shiv Gupta talks about the questions you can ask to cut through ad tech's BS.

We also get into the weeds on how Facebook is planning to deal with Listen

The Big Story
The Identity Earthquake - E108 from 2020-08-20T19:16:45

In the past, privacy by design was a nice-to-have. Soon, it'll be a necessity, not just because of legislation but also due to policies coming from the major tech giants. But here's the question...

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The Big Story
Cookies And Creamed - E107 from 2020-08-12T20:46:47

Is LiveRamp pandemic proof? How'd The Trade Desk do this quarter? And what's the latest from the W3C and the future of identity? Finally, Apple does what Apple does and reroutes traffic to its n...

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The Big Story
Is It Safe To Come Out Now? - E106 from 2020-08-06T18:58:45

The team takes on TikTok, Google's first-ever revenue decline, Facebook headwinds and the growth of programmatic in-housing.

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The Big Story
If CMPs Entice Thee, Shalt Thou Consent? - E105 from 2020-07-30T19:05:49

We listened to earnings so you didn't have to. Get updated really quickly on what's going on an McDonald's, Coca-Cola, the beleaguered airlines, the agency holdcos and Criteo. 

Also, we w...

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The Big Story
Apple Vs. Facebook - E104 from 2020-07-23T15:29:24

It's the Battle of the Digital Giants! Will Apple's restriction of IDFA mean the end of Facebook Audience Network? We'll examine how Apple's decision will impact the social media goliath. Also, ...

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The Big Story
COVID Spikes, Google Rises, Amazon Falls And The Trade Desk Sits Pretty - E103 from 2020-07-16T14:42:50

As the coronavirus spikes across America, we'll look into how three very different brands - Bayer, Pandora Jewelry and Lindblad Expeditions - are preparing. Also, Advertiser Perceptions released...

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The Big Story
What The Hell Is Going On At The W3C? - E102 from 2020-07-09T15:35:46

Ad tech is "panicked" about the progress the W3C has made finding a replacement for third party cookies. Tune in this week to find out what the issues are, and why marketers and publishers absol...

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The Big Story
Google's Fees, Facebook Advertisers Flee - E101 from 2020-07-02T15:11:04

Google unveiled its take fees for three of its solutions. We'll dive into what they are and why it's significant that Google is releasing this information now. Also, we'll delve into the Great F...

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The Big Story
Apple IDFA Going Away Keeps App Measurement At Bay - E100 from 2020-06-24T20:01:52

Is Apple IDFA actually going away? For now, no - but we'll break down what Apple announced it would do with the identifier at WWDC 2020, and speculate on what it plans to do. Also, AdExchanger's...

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The Big Story
Sellers Out - E99 from 2020-06-18T17:15:03

Google released its sellers.json file - but it's only 5% complete. What's missing, and why? Also, we'll look at Adobe's plan to get rid of managed services in its Advertising Cloud, and the merg...

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The Big Story
Rest, Recovery And Voter Suppression - E98 from 2020-06-11T16:09:43

The country is reopening.

Hurrah? 

In this episode, we'll look at how advertisers should think about turning on their ad spend as different parts of the country reopen at different...

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The Big Story
The Nation's Rage Machine - E97 from 2020-06-04T17:46:08

In the wake of the nationwide protests, sparked by the murder of George Floyd at the hands of Minneapolis police, we'll look at the role digital media has played in shaping the country as it is ...

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The Big Story
Game Of Media Agencies - E96 from 2020-05-28T15:59:18

Forrester released its second evaluation of major media agencies. This week, principal analyst Jay Pattisall drops in to break down the findings. Also in this episode: How should marketers think...

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The Big Story
Highway To The Machine Zone - E95 from 2020-05-21T13:26:40

With AppLovin buying MachineZone, is it on its way to amassing a Google-like empire in the mobile apps world? Also, we'll look at other walled garden acquisitions, like Twitter buying CrossInsta...

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The Big Story
ISBA And The Quest For Supply Chain Transparency - E94 from 2020-05-14T16:16:47

AdExchanger welcomes three special guests – Goodway Group president Jay Friedman, PricewaterhouseCoopers partner Sam Tomlinson and ISBA director of media Stephen Chester – to dig deep into ISBA'...

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The Big Story
Xandr And BOPIS - E93 from 2020-05-07T15:51:03

Xandr, recently folded into WarnerMedia, entered the world in 2018 with grand aspirations. But the complexities of the TV market and external pressure on AT&T's business have made its goals more...

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The Big Story
Storm Warning - E92 from 2020-04-30T12:41:33

In this episode, the team looks at Google's Q1, and what's likely to come in Q2. And speaking of Google, what's up with its new policy having advertisers prove their identity and location? Also,...

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The Big Story
Begun, The Clone War Has - E91 from 2020-04-23T15:21:49

Facing a surge in bids and the costs needed to process them, The Trade Desk has asked exchanges to stop sending duplicate requests. This week, the team looks at how this development might impact...

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The Big Story
Prepping For The Bounce Back - E90 from 2020-04-16T13:00:36

The gang welcomes special guest Martin Kihn, SVP of marketing strategy at Salesforce Marketing Cloud, who dives into how you can stay resilient during this tough time. Also, we'll look at how th...

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The Big Story
A World Without Sports, And Without Third-Party Amazon Affiliates - E89 from 2020-04-09T19:00:04

Everything is canceled, from live sports to affiliate networks that link to Amazon. In this episode, we look at what Amazon is doing and why. Then, since we can't watch sports, we talk about it ...

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The Big Story
Audiences, ACTIVATE - E88 from 2020-04-02T17:13:22

Google's Ads Data Hub is beta testing some new audience activation features. We'll get into what those features are, the extent to which they're available and how it all works. Also, the economi...

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The Big Story
No Workarounds In This Apple! - E87 from 2020-03-26T19:56:32

Apple's Safari browser will quash all workarounds. In light of the pandemic, a W3C business group will ask Google to extend Chrome's two-year timeline for third-party cookie deprecation. We also...

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The Big Story
You And Me And Quarantine - E86 from 2020-03-18T21:27:20

Checking in from our respective quarantines, the AdExchanger team looks at how the pandemic has put digital media in flux, which changing consumer patterns caused by our new normal might be perm...

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The Big Story
The Ills Of The World, And Of The Internet - E85 from 2020-03-11T21:59:14

Oh God, the Coronavirus is still here. This week, the team looks at how ‘social distancing’ affects an industry built around personal relationships and networking. Plus, we look at why publisher...

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The Big Story
Coronavirus Fears And SSP/Agency Handshakes - E84 from 2020-03-05T13:40:40

The impact of COVID-19 is felt around the world, including the advertising/marketing industry. Plus, we look at how SSPs and holding companies are sidling closer together. 

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The Big Story
The Difference In Differential Privacy - E83 from 2020-02-27T20:25:16

Differential privacy is a geeky technique designed to protect large consumer data sets. This week on The Big Story, we talk about what it means for advertising’s future. Also, we examine how the...

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The Big Story
Bloomberg's Money Bomb - E82 from 2020-02-20T14:04:50

Michael Bloomberg's money has carried him far, though it couldn't buy a great debate. We'll look at what his money has wrought. Also, what's up with retailers like Walmart and Kroger, and consum...

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The Big Story
Making A Hash Of Identity - E81 from 2020-02-13T15:07:43

The IAB has a proposal to rearchitect how identity is handled online. But will it fly? Also, what will happen when (probably not if) mobile IDs go out the window as well? We'll also give you the...

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The Big Story
Seeing YouTube For The First Time - E80 from 2020-02-06T16:01:53

YouTube reveals its revenues, Disney Plus snatches up subscribers, and Walmart Media Group hosts a bakeoff. Also, what's the maato with Smaato?

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The Big Story
‘It’s Like They Took Away The Good Toys And Gave Us Educational Toys’ - E79 from 2020-01-30T21:03

The Big Story is LIVE at AdExchanger's Industry Preview, with special guests CafeMedia cofounder and EVP Paul Bannister and a recurring appearance from Beeswax cofounder and CEO Ari Paparo. What...

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The Big Story
The Call Of The Peacock - E78 from 2020-01-22T21:30:22

Can NBCU's Peacock fly? The team looks at the streaming service's ad strategy and the economics of streaming. And, following a disappointing earnings call, CEO Reed Hastings outlined why Netflix...

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The Big Story
Chrome's Cookie Carnage - E77 from 2020-01-16T12:40:17

Chrome's going to end third-party cookies within two years. We have a lot to talk about. Special guest, Beeswax CEO Ari Paparo, helps us sort through the mess.

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The Big Story
In Defense Of Walmart - E76 from 2020-01-09T17:09:58

This week, we talk about the vibe at CES 2020 - and debate Amazon vs. Walmart. At least, in terms of advertising ambitions.

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The Big Story
The Decade Of All Things - E75 from 2019-12-30T14:19:49

A new decade dawns! This week, we look back at the biggest events of the last ten years, and some of its most influential personalities - whose impact will be felt in the years ahead.

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The Big Story
Cross-Site Cookies For Santa - E74 from 2019-12-19T16:13:45

This week, we take a look at Google's upcoming cookie policy change, why marketers are disappointed in their DMPs and the likely reason dataxu got axed from Amazon's Fire TV program.

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The Big Story
The Revolution Will Not Be Televised, It Will Be Streamed - E73 from 2019-12-12T13:31:14

Has the TV bubble burst? Why is Vizio now selling media? And while there's no advertising on Netflix, how can brands work with it?

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The Big Story
Amazon: From Third To First? - E72 from 2019-12-05T16:29:18

Amazon is widely regarded as the third leg of the triopoly. But can it ever catch up to Google and Facebook?

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The Big Story
An Ad Tech Thanksgiving - E71 from 2019-11-25T13:58:10

Before you carve the turkey, you need to give thanks. And this week on The Big Story, the ad tech community raises a glass to all it has to be thankful for.

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The Big Story
Dream A Little (Bid) Stream - E70 from 2019-11-21T17:48:01

Google has Open Bidding, Amazon’s got Transparent Ad Marketplace (TAM) and Prebid predates them both. What do buyers, exchanges and publishers need to know about the three most dominant auction ...

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The Big Story
TikTok TikTok, Down Go The Cookies - E69 from 2019-11-14T15:54:12

The cookie countdown has everyone confused. How will it actually affect the ad industry? No one can agree, and everyone has an agenda. Also, we look at TikTok's late mover advantage.

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The Big Story
The Path Forward For Criteo And Viant - E68 from 2019-11-07T16:00:19

Former Nielsen exec Megan Clarken has a big task ahead of her as Criteo CEO. What is she facing? Also Viant, having bought itself back from Meredith, is now an indie DSP. But isn't it dangerous ...

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The Big Story
I Wish I Knew How To Quit You - E67 from 2019-10-31T15:17:17

Can marketers work directly with exchanges? Can anyone leave Google? And the latest on Facebook's political ads problem.

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The Big Story
It's A Dataxu Out There! - E66 from 2019-10-24T15:33:49

The TV ad tech consolidation is revving up, with Roku buying Dataxu and AT&T's Xandr buying Clypd. What will these two technologies add to their respective owner's ad ambitions?

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The Big Story
Rapid Fire Rounds - E65 from 2019-10-17T13:18:28

Everything is on the cusp of transformation: privacy, legislation, media transactions, the holdcos, TV. Here's what you need to know.

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The Big Story
G Is For Privacy, P&G Is For Frequency Capping - E64 from 2019-10-09T20:27:46

Google has changed its policies in recent years around what data gets passed back to marketers, and under what circumstances. We'll break all that down. Also, P&G's Marc Pritchard wants a way fo...

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The Big Story
Warren's War On Facebook - E63 from 2019-10-03T13:22:18

This week, the team delves into Elizabeth Warren's rhetoric to break up Facebook. We also look at her unusual political campaign strategy. And finally, agencies are learning that the union betwe...

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The Big Story
Oracle And Google Roll With The Punches - E62 from 2019-09-26T14:06:30

Oracle restructures Oracle Data Cloud, laying off between 10%-15% of staffers. Google restructures its ad business units, and DoubleClick vets are no longer in charge of the display business. Wh...

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The Big Story
How The CCPA Will Affect Your Life - E61 from 2019-09-19T14:49:25

The CCPA is coming. This week: the weird nuances that still need to be worked out, why industry lobbyists were so unsuccessful at making any substantial alterations and a list of things you need...

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The Big Story
The Great Ad Tech Reformation - E60 from 2019-09-12T11:44:12

After a few years in the doldrums, ad tech companies seem to be doing well. Integral Ad Science has an all new look. And stocks from publicly-traded companies like The Trade Desk, Rubicon Projec...

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The Big Story
The Cookie Rumbles - E59 from 2019-09-05T01:26:11

Cookies: Can’t live with ‘em, can’t live without ‘em. Well, depends on who you ask, and the experts disagree. This week, we go headlong into the heated debate on ...

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The Big Story
Cleanliness Is Next To Platform Data - E58 from 2019-08-28T18:59:23

Amazon is beta testing a clean room. What does it offer, and how does it compare to clean room setups offered by Google and Facebook?

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The Big Story
Targeting Targeted - E57 from 2019-08-22T14:47:33

This week, it's all about Apple's ITP, Google Chrome's response to its browser peers' user privacy lockdown and we get into how CCPA might affect broadcasters' plans to offer addressable adverti...

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The Big Story
Sizing Up The Competition - E56 from 2019-08-15T14:58:07

Viacom and CBS have gotten back together. What does this mean for advanced advertising? For streaming? For content? For everything? Also, the Democratic candidates have created an absurd direct ...

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The Big Story
RTB, R Not TB? - E55 from 2019-08-07T22:19:06

That is the question. Whether 'tis nobler in the mind to suffer the slings and arrows of GDPR, or to take arms against a sea of troubles and turn to contextual data instead. This week on The Big...

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The Big Story
The Fire That Burns Brightest - E54 from 2019-08-01T15:56:20

This week, we celebrate three letter acronyms. RTB comes to CTV now that Amazon Fire TV inventory is available through the DSPs dataxu and The Trade Desk. Plus, the FTC and DoJ launch antitrust ...

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The Big Story
Ad Tech Fight Club - E53 from 2019-07-24T20:35:40

The Trade Desk stares down Google. The FTC takes a chunk out of Facebook. TikTok invades #Area51. 

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The Big Story
Layser Sights - E52 from 2019-07-17T21:35:41

News Corp.'s Stephanie Layser makes a guest appearance to dig into the explosive column she wrote about Google's Unified Pricing rule changes, and the effect they might have on the publisher com...

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The Big Story
Here Comes A New Challenger - E51 from 2019-07-11T16:50:25

We all want quality in our lives, and our ad inventory. Tune in to hear about a new way to get it. Also, we'll discuss all of the newcomers, and some oldcomers, who are jockeying to grab a bit o...

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The Big Story
The Summer Of Uncertainty - E50 from 2019-07-03T22:25:59

In this episode of The Big Story, the team looks back at the year so far, and looks forward at the year to come. Happy 4th!

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The Big Story
Data Plus Math Plus ACR Plus Regulation - E49 from 2019-06-27T13:07:19

Data Plus Math acquired by LiveRamp! ACR data from smart TVs in play! The regulatory environment! Add them all up and you get... The Big Story podcast.

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The Big Story
The Pod-Cannes - E48 from 2019-06-20T19:29:41

What happens in Cannes does not stay in Cannes, which is a good thing because if that were the case, no one would ever make a deal. Find out what happened at the 2019 International Festival of C...

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The Big Story
Tumultuous TV! - E47 from 2019-06-13T16:06:21

TV buying is changing and, goodness, it seems we’re in the storm before the calm. Tune in to find out what AT&T's Xandr is up to, what Google is up to and to hear about a new company founded by ...

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The Big Story
Amazon Gets (Ad) Served - E46 from 2019-06-06T13:11:51

The rumors were true: Amazon bought Sizmek's ad server and DCO. Now what?

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The Big Story
A Home For Drawbridge, A Birthday For GDPR - E45 from 2019-05-30T17:34:03

What could LinkedIn possibly want with a cross-device connections company like Drawbridge? This week, we read between the lines and make sense of the acquisition. Also, we bake a big birthday ca...

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The Big Story
Who Dares Wins - E44 from 2019-05-22T22:22:09

This week, it's a Big Story-palooza, as the team looks at Brian O'Kelley's Senate Judiciary testimony, how the walled gardens are able to mark up publisher inventory, Google's cloud strategy and...

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The Big Story
Upfronting And Fingerprinting - E43 from 2019-05-15T20:36:12

Tune in this week to “The Big Story” as we explore the ad tech industry’s ups, downs and plateaus.

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The Big Story
Google-Fu - E42 from 2019-05-08T21:44:12

Tune in this week to “The Big Story” as we explore the ad tech industry’s ups, downs and plateaus.

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The Big Story
Strange New World - E41 from 2019-05-02T16:13:52

Tune in this week to “The Big Story” as we explore the ad tech industry’s ups, downs and plateaus.

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The Big Story
United We Stand - E40 from 2019-04-25T18:08:24

Tune in this week to “The Big Story” as we explore the ad tech industry’s ups, downs and plateaus.

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The Big Story
Stack That Cash - E39 from 2019-04-18T14:38:48

This week on "The Big Story," we break down Publicis Groupe's massive Epsilon acquisition, and look at how the Sizmek fallout is causing the sell-side to reevaluate how and when they get payment...

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The Big Story
The Great Escapes - E38 from 2019-04-10T21:42:12

Tune in this week to “The Big Story” as we explore the ad tech industry’s ups, downs and plateaus.

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The Big Story
Riding Eternal, Shiny And Chrome - E37 from 2019-04-04T06:35

Tune in this week to “The Big Story” as we explore the ad tech industry’s ups, downs and plateaus.

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The Big Story
Agencies And The Supply Side - E36 from 2019-03-28T15:03:40

Tune in this week to “The Big Story” as we explore the ad tech industry’s ups, downs and plateaus.

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The Big Story
Spring Forward, Fall Back - E35 from 2019-03-21T17:06:06

Tune in this week to “The Big Story” as we explore the ad tech industry’s ups, downs and plateaus.

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The Big Story
Google’s On First - E34 from 2019-03-14T19:07:05

This week, on “The Big Story,” the AdExchanger team describes why Google found it necessary to move to a first-price auction setup in the first place, and parses through some of the predictions ...

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The Big Story
Boiler Room - E33 from 2019-03-07T00:44:36

Tune in this week to “The Big Story” as we explore the ad tech industry’s ups, downs and plateaus.

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The Big Story
Falling Down - E32 from 2019-02-28T01:14:07

This week on “The Big Story,” AdExchanger looks at RockYou’s bankruptcy and, on a much larger scale, the major pain at Kraft Heinz.

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