459: [success] Scaling a Niche Business from Rural Montana with Michelle Patten - a podcast by Natalie Eckdahl, MBA

It can be terrifying to niche down because it feels so counter-intuitive to narrow who you are targeting. But today's guest is a great example of how specializing made it so easy for her to get clients and to simplify her visibility and hiring efforts.

Michelle Patten is a bookkeeper and business consultant for agriculture businesses. Listen in to know how she found success in choosing to work with a very specific industry.

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