Podcasts by The Black Line Between Sales

The Black Line Between Sales

Think of this podcast as the sports radio for demand generation. In every episode you can expect to be taken on a journey by Imagine's CEO, Doug Davidoff and Seventh Sense's Founder, Mike Donelly as they discuss, disagree, and form their opinions and ideas on specific sales, marketing, and business topics.

Further podcasts by Doug Davidoff & Mike Donelly

Podcast on the topic Wirtschaft

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The Black Line Between Sales
Episode 87: Interview with Jay Acunzo - Don't Reach Your Audience, Resonate With Your Audience from 2022-03-07T09:00

After recording this episode and knowing the knowledge and insights that are in it, I'd have to say this is one of the best episodes you could be listening to. I'm definitely biased here. We hav...

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The Black Line Between Sales
Episode 86: 2022 Predictions - Data Security, Remote Work&More from 2022-02-28T09:00

This prediction episode has been a long time coming! Today Mike and Doug will be tackling their predictions including items like data security and privacy, remote work, and so much more.

<...

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The Black Line Between Sales
Episode 85: Interview with James Ontra - The Problem With Presentations from 2022-01-31T13:00

Presentations suck today. Most people waste time, waste money, and don't focus on the client with their presentations and it becomes hell because they don't know the connection between what's on...

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The Black Line Between Sales
Episode 84: End Of Year Discounts - A Debate from 2021-12-06T08:00

Today is the last episode of the year, can you believe it? 2021 has been a fast year, though the older we get the faster the years go by, so every year feels like it’s fast. All the events that ...

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The Black Line Between Sales
Episode 83: Beware of the Mushroom Cloud Tech Stack from 2021-11-08T08:00

Doug has noticed for quite some time that tech stacks have been exploding. We’re no longer just talking about cloud tech stacks anymore, we’re talking about (what Doug has coined) mushroom cloud...

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The Black Line Between Sales
Episode 82: Blurring The Blackline from 2021-09-14T07:00

The Blackline Podcast has always been based on issues between sales and marketing. That line is blurring - alignment is always improving - but alignment isn’t always (and shouldn’t be) a happy p...

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The Black Line Between Sales
Episode 81: F^ck Hustle Culture from 2021-08-31T09:00

F^ck Hustle Culture. I don’t think we can get anymore to the point. While the hustle culture seemed to have gone away, it’s come back with a vengeance over the last couple of months. It’s got to...

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The Black Line Between Sales
Episode 80: Interview with Mark Kilens - Revenue Acceleration, Building Insights&Community from 2021-08-16T08:00

Today’s episode is a special one as we welcome guest Mark Kilens, VP of Content and Community at Drift, to the show. You’ll receive expert insights into the topics of revenue acceleration, build...

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The Black Line Between Sales
Episode 79: HubSpot's Not Another Marketing Report&Trends For The Remaining Year from 2021-07-28T18:04:54

The hosts are feeling a bit salty and fatigued today due to all the “State of” reports. So, this will be the last one we do for now to give everyone a break and go back to our regularly schedule...

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The Black Line Between Sales
Episode 78: Video in Business Benchmark Report&Prepping for Sales Calls from 2021-06-29T08:00

Vidyard put out their 2021 Video in Business Benchmark Report and although it isn’t a “Sta...

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The Black Line Between Sales
Episode 77: The State of Sales 2021 from 2021-06-07T13:00

In continuation of our ongoing series discussing state of state of state of reports, today’s report comes from LinkedIn. They released their State of Sales Report for 2021 - US & Canada edit...

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The Black Line Between Sales
Episode 76: Under Armor, Nike&The State of Proposals 2021 from 2021-05-24T15:04:58

There has been an explosion of State of [insert title name] Reports, to the point that when you look it up, there’s millions of results. We’re starting a new feature on the podcast where we’ll r...

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The Black Line Between Sales
Episode 75: The Importance of Business Acumen&Valuable Metrics from 2021-05-17T08:00

Where do you get business acumen? What even is business acumen? And when do valuable metrics turn to vanity metrics? Mike and Doug answer all these questions and more in this episode.


...

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The Black Line Between Sales
Episode 74: Interview with Gabriel Marguglio - Using Video to Enhance Brand Affinity from 2021-04-26T08:00

Video is an intense medium, and while every business should think about including video in their business strategy and processes, most struggle with doing so. Why? There’s a lot of time and ener...

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The Black Line Between Sales
Episode 73: Okta Acquires Auth0&Is Being a CopyCat Good? from 2021-04-12T08:00

The whole market is crazy. Okta acquired Auth0 for $6.5 billion. Twitter, LinkedIn and other social platforms are creating similar features to Clubhouse. What can you as a listener or a small to...

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The Black Line Between Sales
Episode 72: Interview with Christina Garnett - The Truth About Communities from 2021-03-16T19:11:31

Today’s episode is extra special as the one and only Christina Garnett joins us as a guest on the show. You may know her from bringing Listen

The Black Line Between Sales
Episode 71: The Attention Economy, Email Metrics,&A/B Testing from 2021-03-08T08:00

Doug hit inbox zero the other night and apparently email is dead. Just like coffee doesn’t work anymore. All jokes aside according to HubSpot’s data, email is nowhere near dead. Sales email send...

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The Black Line Between Sales
Episode 70: HubSpot, The Hustle&MarTech from 2021-02-16T15:02:10

We thought the big news this week was going to be that we finished our all hands meetings, but then the news came through - HubSpot acquired The Hustle. We’re discussing why this is a brilliant ...

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The Black Line Between Sales
Episode 69: The GameStop Effect&Managing Prospects Gone Dark from 2021-01-29T16:16:18

There’s only one thing on everyone’s mind this week...the Bernie Sanders meme. If we recorded this episode last week, that might have been the big news. On this episode of The Black Line Podcast...

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The Black Line Between Sales
Episode 68: Kicking Off 2021 - How to Steer Your Course to a Strong Year from 2021-01-15T19:51:04

Happy New Year and welcome to the first episode of the year! We're officially in a new decade. A lot has already happened this year and we're only two weeks in. If you're feeling a little overwh...

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The Black Line Between Sales
Episode 67: Salesforce, Slack&Embracing Inbound from 2020-12-18T20:57:26

Thank you all for another amazing year of listening and supporting the podcast. We want to wish you a happy holidays and know that we'll be picking back up in the new year. Stay tuned for mo...

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The Black Line Between Sales
Episode 66: Gartner's Report: The Future of Sales - What We Think from 2020-12-04T19:46:59

Experience, intuition and data have to come together. You don't get a good hypothesis from data. Data can tell you what happened, and intuition tells you what data could happen so that you can c...

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The Black Line Between Sales
Episode 65: MarTech 2030...The Implications from 2020-10-30T16:40:02

The biggest news in our world today is that the election this year will be over in the next few days, but for everyone's sanity, we have something better to talk about in this episode. Today Mik...

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The Black Line Between Sales
Episode 64: Interview with Meghan Anderson - Enhancing the Sales-Marketing Relationship from 2020-10-20T21:27:37

Today is the episode we've all been waiting for. Guest Meghan Anderson, VP of Marketing at HubSpot, joins us to discuss all things marketing and sales as it relates to changes she's seeing in th...

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The Black Line Between Sales
Episode 63: Inbound20 Recap&The Truth About Sales-Marketing Alignment from 2020-10-02T18:50:12

HubSpot hosted Inbound 2020 remotely this year and they knocked it out of the park. From Inbound stems our question of the episode about aligning sales and marketing. In this episode of The Blac...

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The Black Line Between Sales
Episode 62: Snowflake IPO&Side Gigs from 2020-09-18T19:45:05

There are big things going on in the world this week: Snowflake went public, Inbound 2020 is happening virtually starting September 22, and The Black Line Podcast has a whole new format! In toda...

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The Black Line Between Sales
Episode 61: Interview with Marcus Andrews - Product Marketing, Launches, Narrative Design&More from 2020-09-04T17:59:50

What is product marketing? Is it really a thing? And if it is a thing, how is it different from marketing?

A lot gets answered in today's episode as we have guest Marcus Andrews, Product ...

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The Black Line Between Sales
Episode 60: Interview with Tyler Lessard - The Role of Video for Sales&Marketing from 2020-08-21T16:24:06

Video is just a fad right? No! Video has been around forever, but more recently it's become a way for us to share our ideas and learn more easily. In today's episode we welcome Tyler Lessard, VP of...

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The Black Line Between Sales
Episode 59: Interview with Raj Aggarwal&Henry Cipolla - Data, Data Science&Making Better Decisions from 2020-08-10T13:57:48

Companies have a lot more quality data than they think, but more people use excuses to not have to do the work to sort through it all. For the first time ever, the show introduces not one, but two ...

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The Black Line Between Sales
Episode 58: A Framework For Building Your MarTech Stack from 2020-07-31T15:49:20

Is there too much tech? Well, there's a lot of tech, but not a lot of true innovation going on. In this episode, Mike and Doug discuss today's tech stacks, the framework for building them, and how ...

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The Black Line Between Sales
Episode 57: Interview with Chris O'Donnell - Product Management, The Role of Technology, SaaS&More from 2020-07-09T20:03:50

Guest Chris O'Donnell discusses product management, the role of technology, the SaaS world and more in this edition of The Black Line Podcast.

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The Black Line Between Sales
Episode 56: A Review of HubSpot's Post-Covid Benchmark Data from 2020-05-29T19:39:54

Sift through HubSpot's Post-Covid Benchmark Data with Mike and Doug and get their thoughts and insights into what the data is showing. Visit the video recording of the podcast here to see what data...

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The Black Line Between Sales
Episode 55: Selling in Difficult Times from 2020-05-15T15:48:11

What do you do as a salesperson or a sales organization to sell in a beyond difficult market? Adjust your strategy to focus on teaching your prospect.

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The Black Line Between Sales
Episode 54: No Shortcuts - The Keys to Thriving Through Disruptive Times from 2020-04-17T21:21:22

The year has shifted. What are you doing differently? What are you doing to come out ahead? What should you be doing to come out stronger than you were before? These are all questions that Mike and...

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The Black Line Between Sales
Episode 53: Interview with Geoff Atkinson - The Future of SEO from 2020-03-06T18:48

What is the future of SEO? Guest speaker Geoff Atkinson from Huckabuy discusses the opportunities and threats around SEO and what has changed over the years. The old tricks don't work anymore, thin...

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The Black Line Between Sales
Episode 52: Analytics&Attribution - Solving the Impact Question Once and For All from 2020-02-11T17:36:29

Marketing attribution is back full force and isn't working. Join Mike and Doug as they discuss their concerns around data and what you should be focusing on when it comes to your analytics.

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The Black Line Between Sales
Episode 51: Interview with Kyle Jepson - Navigating Sales Organization Transformation from 2020-01-24T16:58:19

On this episode, we welcome the man, the myth, the legend, Kyle Jepson to the show. He discusses with us the changing nature of sales and how to teach salespeople and sales leaders, sales.

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The Black Line Between Sales
Episode 50: 2020 FOMO Nominations from 2020-01-14T14:47:03

Every year there's something hot that comes out that everyone has to jump on. If you don't jump on it, you end up feeling left behind. That's right we're talking about FOMO. In the first episode of...

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The Black Line Between Sales
Episode 49: How The Buyer Has Changed: The Things Change... from 2019-12-20T18:35:36

Has the buyer actually changed? Or for that matter has their journey really changed? In this last episode before the holiday break Mike and Doug discuss the perceived notion around how businesses r...

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The Black Line Between Sales
Episode 48: What We Learned in 2019&2020 Predictions from 2019-12-09T16:11:23

In this episode, Mike and Doug go back through the year and discuss some of their failures, what they learned from those failures, and what they predict 2020 will consist of.

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The Black Line Between Sales
Episode 47: Want Faster Sales Traction: Narrow The Focus&Expand The Yield from 2019-11-08T16:56:18

Less is more. Mike and Doug dive into how narrowing your focus and expanding your yield will lead to better results and greater impact on your business.

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The Black Line Between Sales
Episode 46: What The HubSpot&Salesloft Acquisitions Mean For The Greater MarTech Ecosystem from 2019-11-06T15:37:43

In this edition of The Black Line Podcast, Mike and Doug question and speculate on the newest acquisitions of HubSpot buying PieSync and Salesloft buying Costello.

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The Black Line Between Sales
Episode 45: Have Data-Driven Mindsets Jumped The Shark: Using Data Effectively from 2019-10-23T15:33:15

In this episode Mike and Doug cover some of the latest observations in sales and marketing and dive into how people have lost sight and context of metrics and data.

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The Black Line Between Sales
Episode 44: The Future is 1:1 Video - Interview with George B Thomas from 2019-10-15T15:34:16

Guest George B. Thomas joins us on this edition to dive past the surface level and get to the heart of making and sending 1:1 videos. We'd highly recommend you checking out the personal video cour...

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The Black Line Between Sales
Episode 43: Interview with Kevin Dunn - Force, Friction,&the Flywheel from 2019-10-04T15:20:02

Guest Kevin Dunn from HubSpot joins Doug and Mike in this episode to talk about reducing friction and applying force to keep your flywheel spinning.

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The Black Line Between Sales
Episode 42: Interview with Lou Orfanos - The Future of Sales is Frictionless from 2019-09-20T14:18:17

What is frictionless selling and is it a bad thing? This week on The Black Line Podcast, guest Lou Orfanos from HubSpot, Mike and Doug discuss frictionless selling and the future that is to come wi...

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The Black Line Between Sales
Episode 41: Inbound 2019 - What Businesses Need to Change from 2019-09-13T14:20:22

We have to start playing our game that fits our strengths. Doug and Mike discuss Inbound 2019, their takeaways, and what they expect to see moving forward.

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The Black Line Between Sales
Episode 40: Scott Brinker: The Role of Martech in Marketing&Sales from 2019-08-30T20:31:33

Why are we doing less as a result of a solution that's supposed to enable us to do more? Guest speaker, Scott Brinker, joins us on this episode to discuss Martech in all its glory. Grab some popcor...

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The Black Line Between Sales
Episode 39: Addressing A Major Flaw With Today's Metrics: Micrometrics from 2019-07-30T13:07:32

In this episode, Doug and Mike discuss measuring the metrics that matter, how you should be looking at email analytics, and how to keep score of your work.

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The Black Line Between Sales
Episode 38: Team Human vs. Team Technology - Where AI is Leading Us from 2019-07-25T14:52:08

Doug and Mike explore the topic of AI, the gap of where it is currently and where people think it is, and the reality of how it's transforming away from "team human" and more towards "team technolo...

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The Black Line Between Sales
Episode 37: A Real-Life Coaching Session On Increasing Sales Qualified Leads from 2019-06-28T17:37:06

Mike and Doug discuss Seventh Sense's lead nurture emails, what's working for them, and what could be improved.

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The Black Line Between Sales
Episode 36: Content Strategy: Owning vs. Renting Attention from 2019-06-24T14:06:21

Mike and Doug discuss how email is an important channel, how it needs to be uniquely utilized, and whether you should own or rent attention.

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The Black Line Between Sales
The Black Line Podcast - Episode 35: Forecasting and the Null Hypothesis from 2019-06-10T18:56:59

Mike and Doug explore how this is a false question and other data driven issues.

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The Black Line Between Sales
The Black Line Podcast - Episode 34: The Truth About Customer Acquisition Cost from 2019-05-23T18:39:08

Mike and Doug discuss how salespeople and marketers' obsession with metrics like customer acquisition cost might hurt more than it helps.

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The Black Line Between Sales
The Black Line Podcast - Episode 33 from 2019-05-15T17:35:35

How will the world of sales be different in 5 years. Will AI take over? Will the metrics we base success on change? Mike and Doug discuss and predict. Check it out, and prepare yourself for the fut...

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The Black Line Between Sales
Episode 32: The Difference Between Marketing to Small/Mid-Size Business and Enterprise from 2019-04-29T21:00:19

Doug and Mike discuss the many differences between marketing and selling to small/mid-sized businesses and large enterprises.

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The Black Line Between Sales
The Black Line Episode 31 - Pricing Opaquity from 2019-03-26T14:43:26

Mike decided to take the pricing page off of his website, because of how it was affecting the expectations of his prospects. Doug disagrees with removing the pricing page from any SaaS website. Hea...

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The Black Line Between Sales
The Black Line - Episode 30 from 2019-01-04T15:00:15

While most marketing organizations are making predictions about the next year, we're looking back at 2018 and what we can learn from it. Doug and Mike review the year of 2018 and discuss what worke...

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The Black Line Between Sales
Episode 29: Does Traffic Matter? from 2018-12-19T15:00:05

For better or worse, marketers are obsessed with numbers. What's one of the biggest metrics they're concerned with? Traffic. The amount of people who have visited a page on your website. But does t...

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The Black Line Between Sales
Episode 28: Marketers Need to be Technologists from 2018-12-08T21:00:07

Mike argues that marketers need to be technologists in order to be successful and iterate, but what does it mean to be a technologist? Do marketers need to be technologists, or must they understand...

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The Black Line Between Sales
Episode 27: Funnels, Flywheels, or WTF?! from 2018-11-01T14:47:56

Hubspot has unveiled their new flywheel model for sales, and Doug and Mike have some thoughts. Is the old funnel model dead? Is the flywheel right for your business? Find out.

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The Black Line Between Sales
Episode 26: Navigating Today's MarTech Landscape from 2018-08-22T19:00:18

n this episode of the podcast, Mike and Doug discuss the current MarTech landscape, and make some scarily accurate comparisons to past business cycles.

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The Black Line Between Sales
The Black Line Episode 25 - Being Tactical Vs Being Strategic from 2018-08-13T18:00:14

In this episode of the podcast, Mike and Doug discuss what it means to be tactical, versus what it means to be strategic, and how the words "strategic" and "tactical" are often used incorrectly.

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The Black Line Between Sales
The Black Line Episode 24 - How Can Marketers Bring More To The Table from 2018-07-24T21:00:04

In this episode of the podcast, Mike and Doug discuss the actions marketers can take to be more relevant and successful.

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The Black Line Between Sales
The Black Line - Episode 23: The Downsides of Running A Business: Don't Forget about Luck from 2018-07-13T17:28:40

In this episode of the podcast, Mike and Doug discuss the darker side of owning a business and the importance of factoring in luck.

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The Black Line Between Sales
The Black Line - Episode 22 Hunting Or Farming - Which Is Better To Scale Sales Growth from 2018-06-28T17:00:04

The Black Line - Episode 22 Hunting Or Farming - Which Is Better To Scale Sales Growth by The Black Line Between Sales & Marketing

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The Black Line Between Sales
The Black Line - Episode 21 - Dave Gerhardt from 2018-06-22T16:42:40

Doug and Mike welcome Dave Gerhardt to the podcast to discuss conversational marketing and the importance of focusing your marketing efforts on having two-way conversations with prospects, as oppos...

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The Black Line Between Sales
The Black Line Episode 20 - Mike&Doug - Being Data-Driven vs. Being Goal Driven from 2018-06-08T16:59:30

In this episode of the podcast, Mike and Doug talk about being data driven versus being goal driven.

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The Black Line Between Sales
The Black Line Episode 19 - Doug&Mike - Lead Activation Syndrome from 2018-05-31T14:47:23

A lot of companies are stuck in their old ways with sales. In this episode of the podcast, Mike and Doug discuss Lead Activation Syndrome and how to fix your bulging funnel.

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The Black Line Between Sales
The Black Line Episode 18 - Mike And Doug - Martech Landscape from 2018-05-24T13:18:24

In this episode of The Black Line Podcast, Mike and Doug discuss the evolving technology landscape.

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The Black Line Between Sales
The Black Line Episode 17 - Matt Heinz - The Biggest Lies Marketers Tell Today from 2018-05-10T20:17:37

Matt Heinz joins us for this episode of The Black Line Podcast. Matt, Mike and Doug talk about what Marketer's should be focusing on to drive results.

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The Black Line Between Sales
The Black Line Episode 16 - Steve Pao - Marketing for Startups: How to Get Results from 2018-04-27T20:10:04

We welcome Steve Pao to this Black Line Podcast Episode. Steve teaches a few lessons that tie engineering and marketing together.

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The Black Line Between Sales
The Black Line Episode 15 - John Barrows - Why Sales&Marketing Still Sucks from 2018-04-19T18:16:03

Doug and Mike welcome John Barrows to this episode of the podcast to talk about why Sales and Marketing still sucks.

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The Black Line Between Sales
The Black Line Episode 14- Gini Dietrich - How to Grow Your Business with Content from 2018-04-12T15:27:30

Gini joins the podcast to talk about content for business. We'll discuss what's different today, what she'd do differently if she had to start over and her best tips and recommendations for using c...

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The Black Line Between Sales
Episode 13 - Ginny Mineo - The Future Of Content In Demand Generation from 2018-03-27T21:05:03

Excited to have Ginny Mineo from NextView Ventures as a guest on this podcast to discuss the future of content marketing in demand generation.

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The Black Line Between Sales
Black Line - Episode 12 - Growth Driven Design with Luke Summerfield from 2018-03-14T15:38:12

Doug and Mike welcome Luke Summerfield to the podcast to discuss Growth Driven Design, the problem with websites today and how you can solve them.

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The Black Line Between Sales
The Black Line Episode 11- Derek W State Of Sales Today from 2018-03-07T15:49:15

Derek Wyszynski joins this latest episode of The Black Line Podcast to discuss the state of sale today.

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The Black Line Between Sales
The Black Line Episode 10 - Pete Caputa Freemium Sales from 2018-02-22T16:50:52

Pete Caputa, Doug Davidoff and Mike Donnelly discuss why, especially if you're part of a software company, it's essential to offer a freemium product.

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The Black Line Between Sales
The Black Line Podcast - Episode 9 - Hiring Salespeople Is The Wrong Step For Growth from 2018-02-14T14:17

Mike and Doug discuss why hiring more salespeople is the wrong first step for faster growth.

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The Black Line Between Sales
The Black Line Episode 8 with Scott Brinker from 2018-02-02T21:03:23

We are thrilled to introduce Scott Brinker as our guest for episode 8 of the podcast. Mike and Doug chat with Scott about the MarTech landscape. Companies spend more and more on technology, but acr...

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The Black Line Between Sales
Black Line Podcast - Episode 7 | The Increasing Role of Marketing Within Sales from 2018-01-23T17:27:16

During episode 7, Mike and Doug discuss Sales and Marketing, comparing the roles to the Airforce and Special Forces.

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The Black Line Between Sales
The Black Line #6 - Gray McKenzie | The Future Role of Agencies from 2018-01-08T16:14:08

Doug, Mike, guest Gray MacKenzie of DoInbound discusss the future of marketing agencies, their role in client success, and how to build for predictable success.

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The Black Line Between Sales
The Black Line Podcast Episode 5: Manipulation vs. Connection from 2017-12-14T19:00

The Black Line Podcast Episode 5 by The Black Line Between Sales & Marketing

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The Black Line Between Sales
The Black Line Episode 4 - What Is Sales and Marketing Alignment from 2017-12-07T14:55:28

The Black Line Episode 4 - What Is Sales and Marketing Alignment by The Black Line Between Sales & Marketing

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The Black Line Between Sales
The Black Line Podcast Episode 3 - The End of Sales? from 2017-11-16T17:38:25

In this episode we talk with HubSpot's head of sales solution partner channel to discuss the future of sales (including if there's a future) and the keys for companies and salespeople to stay ahead.

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The Black Line Between Sales
Black Line Podcast Episode 2 - Is Email Dead? from 2017-10-31T15:25:32

There's a lot of talk about the increasing ineffectiveness of email. Despite the challenges, email is still a core tool in a salesperson's and marketer's toolkit. In this episode, Doug & Mike...

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The Black Line Between Sales
Black Line Podcast - Episode 1 from 2017-10-23T14:59:30

Join us as we break down the challenges business have in creating alignment between sales and marketing to create continuous, predictable and scalable revenue growth.

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