#062 How to make a BMW i recognisable | BMW Podcast - a podcast by BMW

He started off designing record covers … today it’s cars. That’s Kai Langer’s versatile career in a nutshell. He has been Head of BMW i Design since July 2019 and is shaping the BMW of the future. In this episode, he tells Nicki about the features that make a BMW i so special, what sustainability without sacrifice really means and why the perfect design of an electric car starts with its sound. Hear it for yourself and get inspired.



2:45 A day at the office for a BMW designer

9:30 The fascination of car design

15:30 The i3 and its easiness

20:00 “Project i”

26:00 Design elements of the BMW i models

29:19 Sustainability without sacrifice

32:10 The sound an electric car makes

36:50 Design of the i4

42:30 The kidney grille

49:00 Heartbeats and tail lights



And if you want to learn more about BMW i design elements, go to BMW.com



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