CHASING THE GREENEST CAR #04 | How do we design sustainability? | BMW Podcast - a podcast by BMW

The search continues! Of course, vehicles are also about aesthetics, design – and love at first sight. But how much room for creativity is there when the goal is minimalism? We have to look into the future of vehicle design with fresh eyes. Anne Therese meets some of the creative minds who create a new aesthetic and design from the first lines on the page. She wants to learn from them how sustainability can be built into the design of a vehicle and the materials that are the most difficult to replace when creating the car of the future. What aesthetics lie behind radical reduction? And what responsibility do designers bear when it comes to a sustainable future? We will find out in this episode.

(02:23) Rethinking mobility

(07:30) What is the luxury of the future?

(18:13) Circular design principles

(27:11) Mirum as a possible leather alternative?

(28:02) Design for circularity

(31:28) Sustainable car design

“The ‘greenest‘ electric car will be made by BMW.” – this is the company’s mission for the future. Is this future already within our grasp? What are the challenges that arise in trying to achieve this goal? We will find out in this eight-part audio documentary. Together with our reporter, Anne Therese Gennari (The Climate Optimist), we will go on a journey through the BMW universe and take an authentic look behind the scenes.

Read more about our search for the greenest car here.

You can find more information about our host Anne Therese Gennari here.

BMW Protagonists: Daniela Bohlinger, Matthias Junghanns, Jessica Dettinger

Editorial: Julia Niedermeier

Author: Robert Valentine

Sound and Music: Kontrapunkt Agency

Art: Lucas Lemuth, Madita O'Sullivan, Caroline Wabra

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