DEE MY GUEST #05 | The Scent Futurist | BMW Podcast - a podcast by BMW

Welcome to a new episode of my very own DEE MY GUEST podcast. And after four episodes, I’m still proud of it! Today’s guest is Olivia Jezler. I am visiting her in Manhattan and she is leading me through the vast world of fragrances. Olivia Jezler is a true pioneer there. You could also say she just has a good nose for these kinds of things! As the co-founder of ScentGenie and founder of Future of Smell, she is revolutionizing our senses of smell in both the real and digital worlds. Together with her team, she collects data and transforms it into a scent. How crazy is that?! Be sure not to miss this episode!

(00:00) Introduction

(04:15) The science of scent

(05:20) Human smell and how it works

(06:15) Digital smell technology

(07:25) The composition of fragrances

(09:50) The power of scent in the digital world

(11:30) Dee-ptalk

(14:00) Multisensory storytelling

(17:20) ScentGenie

(18:00) The future of scents

(20:00) Dee-tails

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