How Customer Journey Mapping is the Secret to an integrated marketing strategy - a podcast by Paul Boag

Whether raising awareness or encouraging action, marketing is becoming increasingly complicated as the number of channels continues to skyrocket. To address this problem, we need to understand who our audience is and what they want. Customer Journey mapping can help us do precisely that.

Further episodes of The Boagworld Web Show

Further podcasts by Paul Boag

Website of Paul Boag