Today’s episode discusses why every business needs to revisit their lead magnets, freebies, and opt-ins right now. I’ve mentioned...
ListenPodcasts by The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
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348. Creating Lasting Connections: The Neuroscience of Memorable Event Design with Jon Levy (Refreshed Episode) from 2023-12-12T00:00
In this episode of The Brainy Business podcast, you will hear an insightful conversation between host Melina Palmer and guest Jon Levy, author of You’re Invited. Jon shares his experti...
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347. Unlocking Business Success: Boost Productivity and Efficiency with Nick Sonnenberg from 2023-12-08T00:00
In this episode of The Brainy Business podcast, you'll hear Melina Palmer interview Nick Sonnenberg, CEO of Leverage and author of Come Up For Air. Nick's background as an algorithmic ...
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346. Defeating the Planning Fallacy: Strategies for Smarter Time Management (Refreshed Episode) from 2023-12-05T00:00
In this episode of The Brainy Business podcast, you'll join host Melina Palmer as she dives into the fascinating topic of the planning fallacy. Melina shares her personal experiences w...
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345. Applying Psychology to Everyday Life: Practical Strategies for Better Decision-Making - with Paul Bloom from 2023-12-01T00:00
In this episode of The Brainy Business podcast, you will hear an insightful conversation between host Melina Palmer and guest Paul Bloom, a psychology professor and author. Throughout ...
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344. Mastering Customer Behavior: Neuroscience Secrets with Prince Ghuman (Refreshed Episode) from 2023-11-28T00:00
In this episode of The Brainy Business podcast, you'll hear an insightful conversation between host Melina Palmer and guest Prince Ghuman, a renowned neuromarketer and author. The disc...
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343. Books That Will Change Your Brain from 2023-11-24T00:00
In this episode of The Brainy Business podcast, you'll dive into a fascinating discussion with host Melina Palmer about books that have the power to change the way you think. As an avi...
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342. Melina’s Go-To Brainy Books: Behavioral Economics Books You Need To Read (Refreshed Episode) from 2023-11-21T00:00
In this episode of The Brainy Business Podcast, you'll discover host Melina Palmer's favorite brainy books and why they're worth checking out. Melina begins by sharing how many listene...
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341. Unlocking Deeper Connections: The Power of Thoughtful Questioning with Meghaan Lurtz from 2023-11-17T00:00
In this episode of The Brainy Business podcast, you'll hear from guest Meghaan Lurtz, a finance and psychology expert, who is dedicated to improving communication skills, particularly ...
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340. Innovation Starts with a Question: Unraveling the Power of Beautiful Questions - Warren Berger (Refreshed Episode) from 2023-11-14T00:00
In this episode of The Brainy Business podcast, you'll hear an insightful interview with Warren Berger, an expert in the power of questioning. Warren's exploration of design thinking l...
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339. Mastering User Behavior: Data Insights for Exceptional Experiences - Lucie Buisson from 2023-11-10T00:00
In this episode of The Brainy Business podcast, you'll gain valuable insights from Lucie Buisson, the Chief Product Officer at Contentsquare. Lucie's expertise lies in optimizing user ...
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338. Boost Your Brand: The Power of Behavioral Economics in Peloton's Advertising (Refreshed Episode) from 2023-11-07T00:00
In this episode of The Brainy Business podcast, host Melina Palmer dives into the fascinating world of behavioral economics and its application in Peloton's marketing success. As a mar...
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337. The Role of Critical Thinking in Resisting Misinformation - Sander van der Linden from 2023-11-02T23:00
In this episode of The Brainy Business podcast, social psychologist and Director of the Cambridge Social Decision-Making Lab, Sander van der Linden, joins host Melina Palmer to discuss...
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336. Unlocking Minds: Understanding the Power of Perception - David McRaney (Refreshed Episode) from 2023-10-30T23:00
In this episode of The Brainy Business podcast, you'll hear a fascinating conversation between host Melina Palmer and guest David McRaney. They delve into the power of perception and h...
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335. Unlocking the Power of Neurodiversity in Decision-Making - A Conversation with Sigi Hale from 2023-10-26T23:00
In this episode of The Brainy Business podcast, host Melina Palmer interviews Sigi Hale who delves into the fascinating world of neurodiversity and its impact on decision-making in the...
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334. Cracking the Code of Human Decision-Making: Insights from Tim Ash (Refreshed Episode) from 2023-10-23T23:00
In this episode of The Brainy Business podcast, host Melina Palmer interviews Tim Ash, author of Unleash Your Primal Brain. Tim brings his unique background in computer engineering and...
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333. Designing the Future of Saving: Behavioral Science Strategies for Financial Success - Vishal George from 2023-10-19T23:00
In this episode of The Brainy Business podcast, you'll hear an insightful interview with Vishal George, a behavioral scientist and author of the book Money Mindsets. Vishal's expertise...
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332. Mastering Motivation: Ayelet Fishbach Reveals the Secrets to Achieving Your Goals (Refreshed Episode) from 2023-10-16T23:00
In this episode of The Brainy Business podcast, you'll hear an insightful conversation between host Melina Palmer and guest Ayelet Fishbach, a professor and researcher in behavioral sc...
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331. Building Productive Relationships: Taking Responsibility for Your Impact with Brian Lowery from 2023-10-12T23:00
In this episode of The Brainy Business podcast, host Melina Palmer interviews Brian Lowery, a professor at Stanford Graduate School of Business, on the topic of how our behavior impact...
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330. Overcoming the Focusing Illusion to Make Better Decisions (Refreshed Episode) from 2023-10-09T23:00
Melina Palmer dives deep into the concept of the focusing illusion and its impact on our perceptions and decisions. Melina introduces the concept by explaining that the focusing illusi...
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329. From Present Bias to Future Focus: Emotionally Connecting with Your Future Self, with Hal Hershfield from 2023-10-05T23:00
Hal Hershfield is here to discuss the concept of the future self and its impact on decision-making, featuring insights from his new book, Your Future Self. Hershfield explains that hum...
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328. Understanding Time Discounting: Overcoming Procrastination and Achieving Goals (Refreshed Episode) from 2023-10-02T23:00
Melina Palmer discusses the concept of time discounting, which she calls the "I'll Start Monday Effect." Time discounting refers to the tendency to value immediate benefits more than f...
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327. Overcoming Speaking Anxiety: Matt Abrahams' Strategies for Confident Communication from 2023-09-28T11:00
Matt Abrahams, a leading expert in communication and a lecturer at Stanford University's Graduate School of Business, shares valuable insights on improving communication skills in spon...
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326. Get Noticed: Powerful Strategies for Pitching Your Business (refreshed episode) from 2023-09-25T23:00
A company’s success nowadays is so reliant upon pitching–whether you are looking to land a new client or get quoted in the media. Having a credible source say positive things about you...
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325. Uncover the Hidden Truths: The Power of Observation in Understanding Human Behavior - Christian Madsbjerg from 2023-09-21T23:00
In episode 325 of The Brainy Business podcast, host Melina Palmer interviews Christian Madsbjerg, author of the book Look and an expert in human observation. Madsbjerg discusses the im...
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324. Decoding Organizational Culture: How Ethnographic Research Can Transform Your Company with Dr. Felicity Heathcote-Marcz (refreshed episode) from 2023-09-18T23:00
In this episode of The Brainy Business podcast, Melina Palmer speaks with ethnographer Dr. Felicity Heathcote-Marcz about the significance of ethnographic research in understanding cus...
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323. Achieve More and Stress Less: Cultivating Success Habits for Work-Life Balance, with Marcey Rader from 2023-09-14T23:00
In this episode of The Brainy Business podcast, host Melina Palmer interviews Marcey Rader, author of the book Work Well, Play More. They delve into the importance of habits in achievi...
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322. Achieving More with Less: Subtraction Strategies for Success with Leidy Klotz (refreshed episode) from 2023-09-11T23:00
In this episode of The Brainy Business podcast, guest Leidy Klotz shares his research on the psychology of subtraction and its importance in decision-making and problem-solving. Klotz ...
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321. Confidently Designing Your Path: Expressing Your Worth in Act Two - Kate Gigax from 2023-09-07T23:00
In this episode of The Brainy Business podcast, host Melina Palmer interviews Kate Gigax, founder of Development Corps, to discuss the transition from “Act One” to “Act Two” in one's c...
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320. Trust: The Key to High-Performing Teams, with Stephen M.R. Covey (refreshed episode) from 2023-09-04T23:00
This episode of The Brainy Business podcast features an insightful interview with Stephen M. R. Covey, author of The Speed of Trust. Covey shares his expertise on building trust throug...
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319. Unlock Your Influence: Building a Powerful Leadership Platform with Andrea Learned from 2023-08-31T23:00
In this episode of The Brainy Business podcast, Melina Palmer interviews Andrea Learned, a climate communications strategist and host of the Living Change Podcast, on the topic of buil...
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318. Unlocking Your Hidden Influence: Revealing the Secrets to Making a Difference with Vanessa Bohns (refreshed episode) from 2023-08-28T23:00
In this episode of The Brainy Business podcast, host Melina Palmer interviews Vanessa Bohns, a social psychologist and author of You Have More Influence Than You Think. The conversatio...
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317. Revolutionizing Healthcare: Behavioral Science Strategies for Improved Patient Outcomes with Eden Brownell from 2023-08-24T23:00
Eden Brownell, director of behavioral science at MPulse Mobile, joins Melina Palmer on The Brainy Business podcast to discuss the application of behavioral science in healthcare delive...
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316. Mastering Loss Aversion: The Key to Driving Customer Behavior and Loyalty (Refreshed Episode) from 2023-08-22T07:00
In this episode, explore the fascinating concept of loss aversion and its implications in business. Yes, it applies to marketing and sales strategies, but loss aversion is more than th...
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315. Jerks At Work: How To Deal With Difficult Colleagues, with Tessa West from 2023-08-18T07:00
In this episode of The Brainy Business podcast, host Melina Palmer is joined by Dr. Tessa West, a renowned expert in social psychology and communication. They dive deep into the topic ...
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314. Biases At Work – How We React To Others And Groups (Refreshed Episode) from 2023-08-15T07:00
It is common for organizations to say they want to remove all bias from their workplace or to become a completely unbiased organization. Unfortunately, that isn’t possible because our ...
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313. Crafting Persuasive Presentations: Learn How to Captivate Your Audience with Troy Andrews' Storytelling Strategies from 2023-08-10T23:00
The art of storytelling plays a critical role in engaging and captivating an audience during presentations. A good story has the power to capture attention, foster emotional connection...
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312. The Science of Influence: Dr. Robert Cialdini Reveals the Secrets (Refreshed Episode) from 2023-08-07T23:00
The principle of unity, now featured as Robert Cialdini's 7th Principle of Persuasion in the New and Expanded version of Influence, is important for anyone in business to understand. F...
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311. Humanizing Rules: Unveiling the Human Side of Compliance, with Christian Hunt from 2023-08-03T23:00
Do you want people to be more likely to follow whatever rules, policies, or procedures you create? It's time to make them more human. Understanding and empathizing with the perspective...
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310. Using Availability Bias to Generate Buzz (Refreshed Episode) from 2023-07-31T23:00
Understanding cognitive biases can inform marketing and advertising strategies in businesses. Availability bias causes individuals to rely on immediate information, which is easily acc...
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309. Empowered Refusal: How Saying No Can Revolutionize Your Relationships and Well-Being - Vanessa Patrick from 2023-07-27T23:00
Dr. Vanessa Patrick, a respected marketing professor at the University of Houston's Bauer College of Business, is revered for her notable research on the psychology of saying no. This ...
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308. Powerfully Persuasive: Zoe Chance’s Magic Question (Refreshed Episode) from 2023-07-24T23:00
Dr. Zoe Chance emphasizes the importance of examining problems from different perspectives and setting long-term goals for success. Approaching problem-solving differently can result i...
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307. Unlock Your Potential: The Ultimate Guide to Great Mentorship with Scott Miller from 2023-07-20T23:00
Mentorship is a critical component of personal and professional growth. A supportive mentor enables mentees to develop critical skills, make better decisions, and achieve their goals f...
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306. Conquer Imposter Syndrome and Boost Confidence in Business (Refreshed Episode) from 2023-07-17T23:00
Self-doubt can be a significant barrier to success in business, holding individuals back from pursuing opportunities or capitalizing on their strengths. Overcoming self-doubt requires ...
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305. Finding Your Congregation: Culture as a Catalyst for Connection in Brand Building with Marcus Collins from 2023-07-13T23:00
To build authentic brand connections with customers, it is essential for marketing professionals to understand the unique cultural context within which their target audience exists. Th...
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304. Decoding Group Identity: Insights for Business Leaders with Dominic Packer (Refreshed Episode) from 2023-07-10T23:00
Effective leadership involves being aware of and managing one's social identities within the workplace. To foster a sense of teamwork and shared purpose, leaders should focus on buildi...
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303. Transforming Data into Art: A Conversation with Sarah Kay Miller from 2023-07-06T23:00
The importance of data visualization cannot be overstated, as it plays a crucial role in making complex data accessible, engaging, and actionable. Presenting data in a way that clearly...
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302. Beyond Physical Contact: The Science of Visual and Emotional Touch (Refreshed Episode) from 2023-07-03T23:00
In the context of business, the sense of touch plays a crucial role in building emotional connections with consumers and driving their purchasing behavior. Understanding and harnessing...
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301. Magic Words: What To Say To Get Your Way, with Dr. Jonah Berger from 2023-06-29T23:00
The power of language is paramount in any form of communication. How one utilizes language can significantly impact the outcome of conversations and the ability to persuade others. By ...
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300. Jingles, Rhythm, and Beats: The Neuroscience of Branding Through Sound (Refreshed Episode) from 2023-06-26T23:00
The ability to identify and interpret sounds is a vital aspect of human existence, shaping how individuals interact with the world around them. Sound can be both comforting and distrac...
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299. 5 Years, 299 Episodes: Here Are Your Favorites from 2023-06-22T23:00
On the eve of the 300th episode of The Brainy Business, it felt like the perfect time to do a “best of” episode from the first five years of the show (another milestone we are just a c...
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298. The Science of Smell: Creating Emotional Connections with Customers (Refreshed Episode) from 2023-06-19T23:00
Incorporating the sense of smell in branding is an effective way to create emotional connections with customers. By utilizing scents that evoke positive memories and emotions, business...
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297. Unlock Your Non-Obvious Thinking with Rohit Bhargava from 2023-06-15T23:00
Non-obvious thinking is an essential skill for marketers who want to innovate and stay ahead in their respective industries. By being open to new ideas, recognizing patterns between se...
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296. Framing: The Secret Weapon for Business Messaging Success (Refreshed Episode) from 2023-06-12T23:00
In the context of business messaging, frames play a crucial role in shaping the way potential customers perceive products and services. Different frames can evoke distinct emotions or ...
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295. Unlocking Employee Motivation: The Science Behind Engagement with Kurt Nelson from 2023-06-09T07:00
Dr. Kurt Nelson is a behavioral scientist and founder of the Lantern Group. His expertise involves helping businesses align incentives and motivation to improve sales, productivity, an...
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294. Understand Mapping: Mastering Choice Architecture in Business from 2023-06-06T07:00
In the context of choice architecture, mapping involves organizing options to make them easily comprehensible and help customers make better decisions. By presenting choices in a simpl...
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293. How Brands like Nike and Apple Master Multi-Narrative Storytelling, with Dr. Troy Campbell from 2023-06-02T07:00
The core idea of multi-narrative storytelling involves identifying a central message or concept that resonates with the audience and then expanding on it through a series of complement...
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292. Disney's Magic: Nostalgia&Novelty in a World of Wonder (Refreshed Episode) from 2023-05-30T07:00
Creating brain-friendly experiences involves understanding how human psychology and behavioral principles can be integrated into the design of products and services. By recognizing and...
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291. The Secret Sauce of Effective Decision-Making with Sam Evans from 2023-05-26T07:00
In order to design effective solutions, businesses need to have a clear understanding of the different types of decisions their customers make. Not all decisions are created equal, and...
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290. Finding Balance in a Distracted World: Nir Eyal's Guide to Traction and Productivity from 2023-05-23T07:00
Dealing with distractions is a common challenge that many professionals face in their everyday lives. Traction (the opposite of distraction) is the force that drives us towards our goa...
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289. The Art of Behavioral Storytelling: How David Paull Captivates Audiences from 2023-05-19T07:00
In today's fast-paced world, attention spans are shorter than ever. By making stories concise, engaging, and to the point, marketers can cater to the needs of overwhelmed audiences whi...
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288. Empathy, Storytelling, and Success: A Conversation with Michelle Auerbach (Refreshed Episode) from 2023-05-16T07:00
Stories have a tremendous impact on the way we perceive the world and make decisions. They are deeply rooted in our human nature and can be incredibly effective for marketing and brand...
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287. Unlocking the Microstress Mystery with Dr. Rob Cross from 2023-05-12T07:00
The manner in which we communicate plays an essential role in contributing to or easing microstress. With the proliferation of remote work and numerous communication channels, it is vi...
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286. Beyond 'If Only': Maximizing the Benefits of Counterfactual Thinking (Refreshed Episode) from 2023-05-09T07:00
Counterfactual thinking (when we mentally "undo" events that have already happened and imagine different outcomes) can contribute to personal and professional growth when applied const...
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285. Bringing Behavioral Economics to the Spanish-Speaking Community with Carlos Hoyos from 2023-05-05T07:00
In this episode of the Brainy Business podcast, host Melina Palmer interviews Carlos Hoyos, a behavioral scientist and content creator from Latin America. They discuss the challenges o...
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284. What is Habit Weekly? Featuring Creator Samuel Salzer (Refreshed Episode) from 2023-05-02T07:00
In this episode of The Brainy Business podcast, host Melina Palmer interviews Samuel Salzer, founder of Habit Weekly, a newsletter that curates the latest in behavioral science researc...
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283. Why Every Business Needs To Care About Personal Finances, with Merle van den Akker from 2023-04-28T07:00
In today's conversation, I am joined by Dr. Merle van den Akker. Merle is a behavioral scientist who has recently completed a Ph.D. at the Warwick Business School, studying the effect ...
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282. Mental Accounting: Are You Doing It Right? (Refreshed Episode) from 2023-04-25T07:00
You’re likely familiar with accounting, so perhaps you can gather that mental accounting is essentially about how we account for things in our mind. But, you may not realize that it is...
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281. Outsmart Your Brain with Dan Willingham from 2023-04-21T07:00
In today's conversation, I am joined by Dr. Dan Willingham, a memory expert with a Ph.D. in Cognitive Psychology from Harvard. Dan’s new book Outsmart Your Brain (which we discuss toda...
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280. Memory Biases: Don’t Forget To Listen! (Refreshed Episode) from 2023-04-18T07:00
Memory is a funny thing. We like to think we have these perfect pictures of what really happened in our minds waiting to be retrieved in pristine condition, but that’s not at all how i...
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279. Creating an Irrational Loyalty Program at McDonald's with Lauren Kemp&Stephen Springfield from 2023-04-14T07:00
In today's conversation, I am joined by McDonald’s Lauren Kemp and Stephen Springfield from the Aspen Center for Consumer Science. Last fall I saw them give a talk at IIEX Behavior on ...
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278. How Starbucks Leverages Behavioral Economics (and you can too) (Refreshed Episode) from 2023-04-11T07:00
As a Seattle girl, I love me some Starbucks so it is fun to refresh this episode which was one of the first (and most popular) behavioral economics analysis episodes I’ve ever done. It...
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277.The Human Experience with John Sills from 2023-04-07T07:00
In today's conversation, I am joined by John Sills. John is Managing Partner at the customer-led growth company, The Foundation. He’s been in front-line teams delivering the experience...
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276. Surprise! It’s Delightful (And Drives Loyalty) (Refreshed Episode) from 2023-04-04T07:00
Today’s episode is all about surprise and delight. Hopefully, the title concept of this episode already has you in a happy and delightful mood (that’s priming for you!) and you are ready for som...
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275.The Illusion of Choice with Richard Shotton from 2023-03-31T07:00
In today's conversation, I am joined by Richard Shotton. His first book, The Choice Factory, is a best-selling book on how to apply findings from behavioral science to advertising. His...
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274. Reducing Business Friction: Understanding The Benefits With Examples From Amazon&Steve Jobs, with Roger Dooley (Refreshed Episode) from 2023-03-28T07:00
Today I welcome Roger Dooley to The Brainy Business podcast for a refresh of our conversation about his book Friction. Featuring this discussion was inspired by Richard Shotton's new b...
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273. Mixed Signals: How Incentives Really Work, with Uri Gneezy from 2023-03-24T07:00
In today's conversation, I am joined by Dr. Uri Gneezy. Uri's research focus is on putting behavioral economics to work in the real world, where theory can meet application. He is look...
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272. iNcentives: The “N” in Behavioral NUDGES (Refreshed Episode) from 2023-03-21T07:00
Today’s episode is all about iNcentives, specifically as they pertain to the concept of NUDGES. This episode first aired as part of a 7-part series I did on NUDGES back in 2019. Why se...
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271. The Power of Scarcity with Mindy Weinstein from 2023-03-17T07:00
Today, I am joined by Dr. Mindy Weinstein. Mindy is the founder and CEO of Market MindShift and was named one of the top women in digital marketing globally by her peers. She is also a global sp...
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270. Scarcity: Why Does Less Available Feel More Valuable? (Refreshed Episode) from 2023-03-14T07:00
Today’s episode is all about scarcity. This is a term you are familiar with, but I am willing to bet you aren’t using it in all the ways it can be leveraged in your life and business. The term g...
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269. Getting Along: How to Work with Anyone, featuring Harvard Business Review’s Amy Gallo from 2023-03-10T08:00
In today's conversation, I am joined by Amy Gallo. Amy is an expert in conflict, communication, and workplace dynamics. She combines the latest management research with practical advice to deliv...
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268: You Are Many Peoples’ “Them” – Fundamental Attribution Error from 2023-03-07T08:00
Today’s episode is all about fundamental attribution error. Why is this the Tuesday Refresh? Well, when contributing editor to the Harvard Business Review, Amy Gallo, is on the show this coming ...
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267. I, Human: Behavior and our Complicated Relationship with Technology, featuring Tomas Chamorro-Premuzic from 2023-03-03T08:00
In today's conversation, I am joined by Dr. Tomas Chamorro-Premuzic, an international authority in psychological profiling, talent management, leadership development, and people analytics. His c...
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266. Dunning-Kruger Effect: Are you on the Peak of Mt. Stupid? from 2023-02-28T08:00
Today’s episode is all about the Dunning Kruger Effect, which was the second most downloaded episode of the year in 2022, so in case you missed it I wanted to be sure you had a chance to listen ...
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265. Why You SHOULD Talk To Strangers with Dr. Nick Epley from 2023-02-24T08:00
In today's conversation, I am joined by Dr. Nick Epley, Director of the Center for Decision Research at the University of Chicago Booth School of Business. I was introduced to Nick by the amazin...
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264. Herding: Are You a Guppy? (Refreshed Episode) from 2023-02-21T08:00
Today’s episode is all about herding. We humans are a herding species, just like cows and sheep and guppies, and this has a big impact on our behavior. We are tribal and we look to others to hel...
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263. Purpose: Design a Community and Change Your Life with Gina Bianchini from 2023-02-17T08:00
In today's conversation, I am joined by Gina Bianchini, author of the book Purpose: Design a Community and Change Your Life.
She’s also the CEO and Founder of Mighty, where creators, entr...
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262. Network Effect: What Twitter, AirBNB&the Telephone Have in Common (Refreshed Episode) from 2023-02-14T08:00
Today’s episode is all about the network effect. This is something I don’t talk about all that often as it isn’t purely behavioral economics related, but I did the original episode because a lis...
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261. Both/And Thinking with Dr. Wendy Smith from 2023-02-10T08:00
In today's conversation, I am joined by Dr. Wendy Smith, coauthor of Both/And Thinking: Embracing Creative Tensions to Solve Your Toughest Problems.
I don't think we r...
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260. Confirmation Bias - I Knew It! (Refreshed Episode) from 2023-02-07T08:00
Today’s episode is all about confirmation bias. My oh my, what an important topic when it comes to applying behavioral science to life and work. You have likely h...
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259. Cognitive Semiotics and Metaphors with Sarah Thompson from 2023-02-03T08:00
In today's conversation, I am joined by Sarah Thompson, a behavioral designer at Live Neuron Labs, who has a master's in cognitive semiotics. Don't worry, we are ...
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258. Making Concepts Tangible: An Introduction to Cognitive Semiotics (Refreshed Episode) from 2023-01-31T08:00
Today’s episode is all about making concepts tangible (what that means and why it matters in life and business). I am so excited to refresh this episode for you t...
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257. Happier Hour with Cassie Holmes from 2023-01-27T08:00
In today's conversation, I am joined by Dr. Cassie Holmes. Her fantastic book Happier Hour Listen
256. Incorporating Habits Into Your Business Strategy (Refreshed Episode) from 2023-01-24T08:00
Habits are foundational to everything we do. When we think about habits we tend to think about the “bad” ones, things we want to change but there is so much more ...
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255. Your Favorite Episodes of 2022 from 2023-01-20T08:00
2022 was a great year for me and The Brainy Business. And, being this is a “best of” episode…here are some of my “best” moments from the year. I traveled to Amste...
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254. Partitioning: Why Size Matters (Refreshed Episode) from 2023-01-17T08:00
I love partitioning! It is such an under-discussed concept, which is why I decided to refresh this episode from 2019 for you here today. Partitioning is closely r...
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253. Define&Apply Framework, with Troy Campbell from 2023-01-13T08:00
You’ve heard him before discussing the “Science of Cool” in 2021, and I’m thrilled to say that Dr. Troy Campbell is back. And, because it’s fun to keep things int...
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252. Priming (Refreshed Episode) from 2023-01-10T08:00
Today’s episode is all about priming. This is something I talk about all the time, so if you have heard me speak or have read my books, or have been listening to ...
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251.The Fun Habit with Mike Rucker from 2023-01-06T08:00
In today's conversation, I am joined by Dr. Mike Rucker, author of the brand new book, The Fun Habit Listen
250. Temptation Bundling: Your Secret To Success (Refreshed Episode) from 2023-01-03T08:00
Today’s episode is all about temptation bundling, and before we talk about what that is, can we take a minute to celebrate the milestone that is this episode?! Th...
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249. Using Motivation and Happiness Science to Make 2023 Your Best Year Ever from 2022-12-30T08:00
Happy (almost) New Year! This is the last episode of 2022, coming out on December 30 – and what a year it has been! My second book, Listen
248. How to Set, Achieve&Exceed Brainy Goals (Refreshed Episode) from 2022-12-27T08:00
Today’s episode is all about brainy goals — how to set them and think about them to put you on a path to success, instead of inadvertently setting yourself up to ...
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247. A More Just Future, with Dr. Dolly Chugh from 2022-12-23T08:00
In today's conversation, I am joined by Dr. Dolly Chugh. Dolly is a social psychologist and management professor at the New York University Stern School of Busine...
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246. Past, Present, and Future Biases (Refreshed Episode) from 2022-12-20T08:00
Today’s episode is another refresh from the series I did on “All the Biases” back in 2019. Two weeks ago on episode 242 we had the one on numbers-based bias calle...
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245. Behind the Scenes of Behavioral Scientist and Evan Nesterak from 2022-12-16T08:00
In today's conversation, I am joined by Evan Nesterak, the co-founder and editor-in-chief of Behavioral Scientist Listen
244. Decision Fatigue (Refreshed Episode) from 2022-12-13T08:00
Decisions are everywhere — we are making them all day long. Even if you know you are making a lot of decisions, you probably don’t grasp the full weight of them. ...
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243. Is “The Devil You Know” Really Better? Ambiguity / Uncertainty Aversion from 2022-12-09T08:00
Today is all about the aversion that humans have to uncertainty and ambiguity, our fear of the unknown, and how it can cause us to choose something we are familia...
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242. Biases -- Math Is Hard (Refreshed Episode) from 2022-12-06T08:00
Today’s episode is one that originally aired on June 14, 2019, as part of an 8-part series I called “All the Biases” which took hundreds of biases and sorted them...
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241. Behavioral Science in the Wild with Dilip Soman from 2022-12-02T08:00
In today's conversation, I am joined by Dr. Dilip Soman, coauthor of Behavioral Science in the Wild Listen
240. Pain of Paying: Everything Your Business Needs To Know (Refreshed Episode) from 2022-11-29T08:00
Today’s episode is all about the pain of paying. This episode originally aired as number 59 in August of 2019. It was formed from a paper I had found and research...
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239. Charities and Nonprofits: Does Behavioral Science Work the Same? with Luke Freeman from 2022-11-25T08:00
In today's conversation, I am joined by Luke Freeman, who is the executive director of Giving What We Can, an organization dedicated to creating a culture where p...
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238. Reciprocity: The Amazing Power of Giving (Refreshed Episode) from 2022-11-22T08:00
Today’s episode is all about reciprocity, one of my very favorite concepts and approaches to life and business. For me, it is natural to give first and I enjoy be...
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237. Solving Modern Problems with a Stone Age Brain from 2022-11-18T08:00
In today's conversation, I am joined by Dr. Douglas Kenrick and David Lundberg-Kenrick to talk about their new book, S...
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236. Gratitude or Happiness: Which Comes First? (Refreshed Episode) from 2022-11-15T08:00
Today’s episode is all about the brainy benefits of gratitude. At the end of the year, I always like to do episodes about reciprocity, gratefulness, happiness, an...
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235. Great Brands Care About People, with Dr. Tessa Misiaszek from 2022-11-11T08:00
In today's conversation, I am joined by Dr. Tessa Misiaszek, coauthor of Branding That Means Business
234. What is Value? (Refreshed Episode) from 2022-11-08T08:00
Today’s episode is all about value — what it is, what it isn’t, and why it matters for businesses. Value is something you hear about a lot, but it isn’t necessari...
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233. Wait…There’s a System 3? featuring Leigh Caldwell from 2022-11-04T07:00
In today's conversation, I am joined by Leigh Caldwell, the founding partner of Irrational Agency. He is a behavioral economist and pricing expert with more than ...
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232. Leveraging the Power of Prefactual Thinking (Refreshed Episode) from 2022-11-01T07:00
Today’s episode is all about prefactual thinking. Prefactual thinking is closely related to counterfactual thinking, which was episode 68 of the podcast, and this...
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231. Branding That Means Business with Matt Johnson from 2022-10-28T07:00
Today I am very excited to have Dr. Matt Johnson back on the show to talk about Branding That Means Business Listen
230. How To Create a Brainy Brand (Refreshed Episode) from 2022-10-25T07:00
Today’s episode is all about branding — and specifically, my insights for how to incorporate brain science and behavioral economics insights so you can have a bra...
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229. How Vulnerability Loops Make Team Communication More Effective from 2022-10-21T07:00
Many companies and managers have prided themselves on being strong, always showing confidence in the face of any crisis, and ensuring that people never show weakn...
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228. Game Theory: Behavioral Economics Foundations (Refreshed Episode) from 2022-10-18T07:00
Today’s episode is all about the fascinating world of game theory. This episode originally aired on August 23, 2019, and was episode 62 of the podcast. There are ...
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227. Quit: The Power of Knowing When to Walk Away, with Annie Duke from 2022-10-14T07:00
In today's conversation, I am joined by Annie Duke, a former professional poker player (widely known as one of the best female players in the world) who also has ...
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226. Change Management: It’s Still Not About the Cookie (Refreshed Episode) from 2022-10-11T07:00
Today’s episode is a very special one, it is our first-ever edition from the vault. What does that mean? Well, for one thing, we now have TWO episodes of The Brai...
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225. What Your Employees Need and Can’t Tell You from 2022-10-07T07:00
Today is a very exciting day, as it is the last episode before I’m officially a multi-book author, because my second book, Listen
224. Inequity Aversion: That’s Not Fair! A Behavioral Economics Foundations Episode from 2022-09-30T07:00
Today we are digging in on inequity aversion – which is featured in chapter 12 of my new book, Listen
223. Negativity Bias: Cockroaches and Cherries, a Behavioral Economics Foundations Episode from 2022-09-23T07:00
Today we are digging in on negativity bias, which is featured in chapter 9 of my book, Listen
222. How To Test Nudges In Your Ads and Social Media, with Phill Agnew from 2022-09-16T07:00
In today's conversation, I am joined by Phill Agnew, host of the Nudge po...
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221. How to Have Difficult Conversations About Race, with Kwame Christian from 2022-09-09T07:00
In today's conversation, I am joined by Kwame Christian, who I believe is our first 3-peat guest! (Though Dr. Marco Palma from the Human Behavior Lab at Texas A&M...
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220. Cobra Effect: No Loophole Goes Unexploited, a Behavioral Economics Foundations Episode from 2022-09-02T07:00
Today, we get to talk about a very fun concept known as the cobra effect or the cobra problem. It is something I included in my upcoming book, Listen
219. Using Behavioral Science in Marketing with Nancy Harhut from 2022-08-26T07:00
Today I am very excited to introduce you to Nancy Harhut, cofounder and chief creative officer of HBT Marketing. She loves getting people to take action and speci...
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218. Do Nudges Work? with Michael Hallsworth from 2022-08-19T07:00
In today's conversation, I am joined by Michael Hallsworth, managing director for the Americas division of the Behavioral Insights Team, or BIT. Michael was on th...
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217. Changing Health with the “EATS” Model and the Healthy Behavior Institute from 2022-08-12T07:00
Today I’m joined by Scott Schutte and Dr. Janine Stichter, co-founders of the Healthy Behavior Institute. Scott is a personal trainer, weight loss behavior coach,...
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216. Unity: Cialdini’s 7th Principle of Persuasion from 2022-08-05T07:00
A little over a year ago, in episode 157 of The Brainy Business, I was honored to have Dr. Robert Cialdini join me on the show to talk about the new and expanded ...
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215. Questionstorming at KIND / Mars with Beatrix Daros from 2022-07-29T07:00
In today's conversation, I am joined by Beatrix Daros, Global Consumer Intelligence Director for Mars, and today we are talking mostly about a project we worked o...
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214. The Power of Regret with Daniel Pink from 2022-07-22T07:00
In today's conversation, I am joined by Daniel Pink; author of five New York Times bestsellers, including his latest, ...
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213. Common Errors in Financial Decision Making with Dr. Chuck Howard from 2022-07-15T07:00
Today I am very excited to introduce you to Dr. Chuck Howard, an Assistant Professor of Marketing in the Mays Business School at Texas A&M University. In his rese...
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212. That Time I Went Viral… with Dr. Daniel Crosby from 2022-07-08T07:00
Before I introduce you to this week's guest, I want to take a moment to celebrate a very special anniversary...two days before this episode airs, on July 6, 2022,...
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211. Corporate Social Responsibility Programs (That Work) with Wiam Hasanain from 2022-07-01T07:00
Today I am very excited to introduce you to Wiam Hasanain. Wiam is a seasoned social impact consultant, with 20 years of experience operating at the intersection ...
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210. How Minds Change with David McRaney from 2022-06-24T07:00
Today I am very excited to introduce you to David McRaney, you may have heard of his first book You Are Not So Smart Listen
209. Achieving Hyper-Performance with Dr. Agnis Stibe from 2022-06-17T07:00
Today I am very excited to introduce you to Agnis Stibe, a 4x TEDx speaker, MIT alum, YouTube creator, globally recognized corporate consultant, and scientific ad...
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208. Worxogo: The AI-Powered Nudge Coach with Anant Sood from 2022-06-10T07:00
Today I am very excited to introduce you to Anant Sood, one of the co-founders of the nudge coach Worxogo. What the heck is a nudge coach you ask? It is, by my ow...
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207. Behavioral Bartending with Maker's Mark, featuring Greta Harper from 2022-06-03T07:00
Today I am very excited to introduce you to Greta Harper, a Maker’s Mark diplomat. Everyone that has already heard last week’s episode with Sarah Wilson, knows th...
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206. Nudging for Good at Walmart with Sarah Wilson from 2022-05-27T07:00
Today I am very excited to introduce you to Sarah Wilson, Director of Human Experience Research at Walmart. This is a fun episode because we are sharing a live po...
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205. Encouraging Kids’ Brain Development Through Music, with Emily Cadiz of Finnegan the Dragon from 2022-05-20T07:00
Today I am very excited to introduce you to Emily Cadiz, founder, and CEO of Finnegan the Dragon. What is Finnegan the Dragon, you ask? Of course, Emily will tell...
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204. Evolutionary Ideas with Sam Tatam, Ogilvy’s Global Head of Behavioural Science from 2022-05-13T07:00
Today I am so excited to introduce you to Sam Tatam to talk about his fantastic new book Evolutionary Ideas...
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203. Brainy Health Benefits of Nature, with Dr. Jay Maddock from 2022-05-06T07:00
While I was recently in College Station visiting the Human Behavior Lab, I had the joy of meeting Dr. Maddock when he came by to chat with us for a bit. I hadn’t ...
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202. Checking in with Dr. Marco Palma from 2022-04-29T07:00
Today’s episode is an update on all the exciting stuff going on at the Human Behavior Laboratory at Texas A&M University. Last week I was able to spend two full d...
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201. Creating Content People Can’t Help But Engage With featuring Katelyn Bourgoin from 2022-04-22T07:00
Today I am very excited to introduce you to Katelyn Bourgoin. As you will hear during our conversation, I met Katelyn via Twitter where she has been kind enough t...
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200. A More Beautiful Question with Warren Berger from 2022-04-15T07:00
Today I am very excited to introduce you to Warren Berger. If you know me at all, you probably know what a big deal this is for me. Warren wrote my very favorite ...
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199. Brainy Tips for Ethical Influence with Brian Ahearn from 2022-04-08T07:00
Today I am so happy to have my friend (and a great friend of The Brainy Business) Brian Ahearn back on the show. Brian is a wealth of information and is the Chief...
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198. Dunning-Kruger Effect: Behavioral Economics Foundations from 2022-04-01T07:00
In today’s episode, we are talking about one of my all-time favorite concepts, the Dunning-Kruger effect.
In its si...
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197. You Have More Influence Than You Think with Vanessa Bohns from 2022-03-25T07:00
Today I am very excited to introduce you to Dr. Vanessa Bohns, author of You Have More Influence Than You Think: How We...
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196. Anthropology, Market Research&Behavioral Economics with Priscilla McKinney from 2022-03-18T07:00
Today I am very excited to introduce you to Priscilla McKinney, CEO of Little Bird Marketing and host of the Pondering...
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195. Saving Peru’s Environment One Nudge At A Time with BE OEFA from 2022-03-11T08:00
Today I am very excited to introduce you to Karina Montes and Mario Drago to discuss their work with BE OEFA in Peru. These are the first guests on the show from ...
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194. Functional Fixedness: When All You Have Is A Hammer, Everything Looks Like a Nail from 2022-03-04T08:00
In today’s episode, we are digging in on the concept of functional fixedness, or the “when all you have is a hammer, everything looks like a nail” problem. I rath...
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193. How To Make Online Courses People Enjoy (And Complete) with Chris Rawlinson of 42 Courses from 2022-02-25T08:00
Today I am very excited to introduce you to Chris Rawlinson, founder of 42 Courses, a company he started because he believes learning should be a fun interactive ...
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192. AI, Blockchain, Machine Learning,&Behavioral Economics with Manuj Aggarwal from 2022-02-18T08:00
As a lover of questions, I get asked a lot of things on all sorts of topics. One that comes up often is this idea about machine learning, AI, big data, data analy...
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191. Using Semiotics in Retail with Rachel Lawes from 2022-02-11T08:00
Were you a fan of The DaVinci Code? I loved that book, and quickly read eve...
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190. The Voltage Effect with John List from 2022-02-04T08:00
Today I am very excited to introduce you to Dr. John List, former chief economist at Uber, current chief economist at Lyft, professor at the University of Chicago...
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189. Influence Is Your Superpower with Yale’s Dr. Zoe Chance from 2022-01-28T08:00
Today I am very excited to introduce you to Dr. Zoe Chance. She got her Ph.D. in marketing at Harvard and has taught at Yale's School of Management for over 10 ye...
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188. Behavioral Blueprint, including COM-B and MOVE models with Elina Halonen from 2022-01-21T08:00
Today I am very excited to introduce you to Elina Halonen, a behavioral insights strategist who has worked in the space for 15 years and co-founded a London-based...
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187. Motivation and Incentives at Work with Kurt Nelson from 2022-01-14T08:00
Today I am very excited to introduce you to Dr. Kurt Nelson, one of the cohosts of Behavioral Grooves as well as the president and founder of The Lantern Group. <...
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186. Get It Done: Surprising Lessons from the Science of Motivation with Ayelet Fishbach from 2022-01-07T08:00
Today I am very excited to introduce you to Dr. Ayelet Fishbach. She is the Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing at the Unive...
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185. How to Create Remarkable Experiences with Dan Gingiss from 2021-12-31T08:00
Today I am beyond delighted to introduce you to my friend Dan Gingiss to talk about how to create remarkable experiences that your customers can’t wait to share. ...
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184. Best of The Brainy Business in 2021 from 2021-12-24T08:00
So much happened in 2021 at The Brainy Business and in the Palmer household, it has been fun to reflect on it for this episode. Here are a few highlights: ...
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183. The Power of Fast-Choice&Implicit Testing with CloudArmy’s Keith Ewart from 2021-12-17T08:00
Today rounds out this miniseries of companies providing testing opportunities for businesses with a conversation about fast-choice and implicit testing with Cloud...
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182. Using Biosensors to Unpack Human Behavior, with iMotions’ Jessica Wilson from 2021-12-10T08:00
How often does your business run tests?
Testing is so important. You don’t need to do fancy stuff every time and th...
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181. The Power of Metaphors for Brands with Olson Zaltman’s Malcolm and Hannibal Brooks from 2021-12-03T08:00
You are familiar with metaphors...you likely learned about them in elementary school. But do you know how important they are in your business?
180. Unboxing Videos: Why Do They Work? from 2021-11-26T08:00
If you’re a human person with any access to the internet, you are likely familiar with unboxing videos. Maybe you like and watch them yourself, maybe your kids lo...
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179. Sludge: What It Is and How to Reduce It, a Behavioral Economics Foundations Episode from 2021-11-19T08:00
The internationally acclaimed book, Nudge, has shaped a lot of the field of...
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178. The Power of Us with Dr. Dominic Packer from 2021-11-12T08:00
It’s November – a month where many begin to reflect on the year and (at least here in the states) consider the things we are thankful for. It kicks off the holida...
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177. How to Successfully Pitch Your Business Using Behavioral Economics from 2021-11-05T07:00
A company's success nowadays is so reliant upon pitching and getting media coverage. Having a credible source say positive things about you and your company can b...
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176. Reframing Annoying Disruptions to Support Innovation, with Adam Hansen, coauthor of Outsmart Your Instincts from 2021-10-29T07:00
Have you ever had a disruption in your routine – moving to a new house, taking a new route to work – and found yourself exhausted every day?
175. How to Avoid Disasters When Returning to the Office, with Dr. Gleb Tsipursky from 2021-10-22T07:00
Back on episode 111, I was joined by Dr. Gleb Tsipursky, CEO of Disaster Avoidance Experts discussing his book “Never ...
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174. The Elements of Choice, with Dr. Eric J. Johnson from 2021-10-15T07:00
A few months ago, in episode 162 you got to hear from Leidy Klotz about his fantastic new book Subtract
173. The Science of Opinions, with Dr. Andy Luttrell from 2021-10-08T07:00
Today, I am very excited to introduce you to Dr. Andy Luttrell, a social psychologist who has (at least so far) devoted his career to understanding people’s opini...
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172. Why We Like the Things We Like, with Prince Ghuman, coauthor of Blindsight from 2021-10-01T07:00
Back on episode 160, I was joined by Dr. Matt Johnson to discuss his book Blindsight Listen
171. Paradox of Choice: Why More is Less, a Behavioral Economics Foundations Episode from 2021-09-24T07:00
I know you have a lot of options for what to listen to, and I’m glad you chose The Brainy Business. Especially because (as you’ll hear abo...
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170. When Machine Learning Meets Neuroscience, with Ingrid Nieuwenhuis of Alpha.One from 2021-09-17T07:00
A few weeks ago, I had the honor of being a speaker at Greenbook’s IIEX Behavior Conference, an amazing event that brings people together from around the world to...
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169. The Science of Cool, with Dr. Troy Campbell from 2021-09-10T07:00
Today is a very fun episode about something that you might not think has a science to it, but definitely does which is so amazing! My gues...
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168. Using the Senses to Increase Sales, with Michelle Niedziela of HCD Research from 2021-09-03T07:00
Today I am excited to introduce you to Dr. Michelle Niedziela, VP of Research and Innovation at HCD Research. She is also an editorial board member of the Neuroma...
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167. Hindsight Bias: Why Hindsight is Definitely NOT 20/20, a Behavioral Economics Foundations Episode from 2021-08-27T07:00
Today’s episode is all about hindsight bias. You have probably heard the phrase “Hindsight is 20/20” and maybe even said it yourself on occasion. Well, I hate to ...
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166. Combining Artificial Intelligence and Behavioral Economics, with Sam Albert of Behaviorally from 2021-08-20T07:00
Today I am very excited to talk about something I know is a common question for many these days. It is something that I get asked a lot and what I know many see a...
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165. The Era of Applied Behavioral Economics, with Matej Sucha from 2021-08-13T07:00
Today I am very excited to have Matej Sucha with me on the show to talk about the importance of applied behavioral economics and the work he has done to help shap...
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164. How Businesses Can Design for Behavior Change, with Dr. Amy Bucher from 2021-08-06T07:00
Today I am very excited to have Dr. Amy Bucher on the show to talk about how you can design for behavior change using insights from her fantastic career and wonde...
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163. How to Approach Negative Reviews Using Behavioral Economics from 2021-07-30T07:00
Today we are going to be talking about something that is sort of a fact of life whether we like it or not. If you want to live in the world amongst other people a...
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162. Do You Subtract Enough? An interview with Dr. Leidy Klotz from 2021-07-23T07:00
Today I am very excited to have Dr. Leidy Klotz on the show to talk about how we humans have an instinct for adding things. We want more and often don’t even thin...
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161. The Philosophical Side of BE, an interview with Dr. Nick Hobson from 2021-07-16T07:00
Today I am very excited to have a fellow behavioral science podcaster, Dr. Nick Hobson on the show. His podcast is called, Listen
160. Neuroscience and Psychology in the Business World, An Interview with Matt Johnson from 2021-07-09T07:00
Today I am very excited to have Dr. Matt Johnson on the show to talk about the application of neuroscience and psychology to the business world. A professor, researcher, and writer, Matt receive...
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159. Amazon: A Behavioral Economics Analysis Episode from 2021-07-02T07:00
I know these behavioral economics analysis episodes are very popular. The ones on Starbucks and Peloton have quickly risen through the ranks to become the third a...
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158. 3 Steps to Better Decision Making, An Interview with Matthew Confer from 2021-06-25T07:00
Today I am delighted to have Matthew Confer on the show to be share insights from (and beyond) his popular Ted Talk: Before you Decide: 3 Steps to Better Decision...
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157. Dr. Robert Cialdini and the (Now!) 7 Principles of Persuasion from 2021-06-18T07:00
Today I am beyond excited to have Bob Cialdini here to talk about the newly expanded version of his book Influence. There are 220 additional pages and a 7th princ...
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156. From Marketing Mess to Brand Success, with Scott Miller from 2021-06-11T07:00
Today I am so excited to have Scott Miller back on the podcast to talk about marketing and branding, some of my favorite things! I really love the way Scott puts ...
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155. What is Behavioral Baking? from 2021-06-04T07:00
Today I am excited to share a favorite analogy I came up with while writing my book, What Your Customer Wants and Can’t...
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154. Failure is an Opportunity not Ending, with Madeline Quinlan from 2021-05-28T07:00
Today I am honored to be joined by Madeline (Maddie) Quinlan, co-founder of Salient. Just like last week’s guest, Nuala Walsh, you’ve heard Maddie’s voice when sh...
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153. Only 1% of People Blow the Whistle at Work—How to Fix That, with Nuala Walsh from 2021-05-21T07:00
Today I am very honored to have Nuala Walsh join me on the show. You have heard her voice before as she was part of the contingent that came on to discuss The Glo...
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152. A Surprise Guest... from 2021-05-14T07:00
Today there is a very special interview taking place on the show, in that the person being interviewed is…me! And, no, it isn’t me asking myself questions. I gues...
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151. How To Change, an interview Dr. Katy Milkman from 2021-05-07T07:00
Today I am very excited to have Dr. Katy Milkman joining me on the show. She has done so much amazing work over the years, some of which you have heard me share i...
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150. Using Behavioral Science to Build Connections, an interview with Jon Levy, author of You’re Invited from 2021-04-30T07:00
Today I am very excited to have Jon Levy and I am also very excited for our big milestone. This is the 150th episode of The Brainy Business podcast. Can you belie...
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149. Familiarity Bias: Why the Devil You Know Feels Safer Than the Devil You Don’t, a Behavioral Economics Foundations Episode from 2021-04-23T07:00
Today we will be talking all about familiarity bias. Sometimes on the show, I share concepts with you that are a bit foreign. Like one of my all-time favorites in...
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148. The Speed and Economics of Trust, an Interview with Stephen M.R. Covey from 2021-04-16T07:00
Today I am very excited to have Stephen M. R. Covey with us on the show today. In case his name sounds familiar, it’s because his father Dr. Stephen Covey wrote ...
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147. What Your Customer Wants and Can’t Tell You: All About Melina’s First Book from 2021-04-09T07:00
I can hardly believe the topic of this episode! It has been such a long time in the making and I’m so honored and overjoyed to be able to share this with you. My ...
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146. Using Anchoring in Negotiations, an Interview with Kwame Christian from 2021-04-02T07:00
Today I am so excited to have Kwame Christian back on the show. Kwame was first on the show back in July of 2020 in episode 107. There aren’t a lot of repeat gues...
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145. The Power of Story, an Interview with Dr. Michelle Auerbach from 2021-03-26T07:00
Today I am very excited to introduce you to Dr. Michelle Auerbach. She and I met a few weeks back by an introduction from another podcast where we had both recent...
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144. Disney: A Behavioral Economics Analysis from 2021-03-19T07:00
It has been over a year since there was a company analysis episode on the show and they are coming back by popular demand! In addition to this episode about the h...
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143. The Hype Handbook, an Interview with Author Michael F. Schein from 2021-03-12T08:00
Do you think that hyping up yourself or your business is a good thing, or does it feel a little shady to you? Join me in this episode of Listen
142. Status Quo Bias: Why Change Feels Terrifying, a Behavioral Economics Foundations Episode from 2021-03-05T08:00
Today is all about status quo bias. This is perhaps one of the most foundational foundations there is. It truly is at the center of so many biases and heuristics ...
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141. Where CX and Behavioral Science Meet, interview with Jennifer Clinehens, author of Choice Hacking from 2021-02-26T08:00
Today I am so excited to introduce you to Jennifer Clinehens. She is currently CX Strategy Director at Havas CX Helia, London, where she uses behavioral science a...
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140. How Simple Nudges Can Save Hundreds of Millions, interview with Dectech’s Dr. Benny Cheung from 2021-02-19T08:00
Today I get the honor of introducing you to Dr. Benny Cheung, a director of DecTech. You may remember that company’s name as Dr. Henry Stott, a cofounder, joined ...
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139. Endowment Effect: Why We Like Our Stuff More, a Behavioral Economics Foundations Episode from 2021-02-12T08:00
Today we will be digging in on the endowment effect. This concept is similar to a few you have heard on the show before, including loss aversion, the IKEA effect ...
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138. Why Cute Sells and Other Marketing Magic, interview with Patrick Fagan, author of Hooked from 2021-02-05T08:00
Today I am so excited to introduce you to Patrick Fagan, author of the book Hooked: Why Cute Sells and Other Marketing Magic That We Just Can’t Resist. He is also...
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137. Using Ethnography to Understand Your Customers and Staff, an interview with Felicity Heathcote-Marcz from 2021-01-29T08:00
Today I am so excited to introduce you to Dr. Felicity Heathcote-Marcz. I know you’ll learn a lot from this conversation with Felicity because…I did too! As you’l...
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136. Temptation Bundling: A Simple Trick to Reach Your Goals, a Behavioral Economics Foundations Episode from 2021-01-22T08:00
Today we are going to be talking about a really cool trick called temptation bundling. You may have noticed this is a shorter episode than we usually have on the ...
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135. Using Behavioral Science in Healthcare, Interview with Aline Holzwarth from 2021-01-15T08:00
In today’s episode, I am so excited to introduce you to Aline Holzwarth. Talk about an amazing person doing fantastic and exciting things! Aline is both a princip...
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134. Using Behavioral Science to Tackle Addiction (and the Lessons for any Business), Interview with Richard Chataway from 2021-01-08T08:00
Today I am so excited to introduce you to Richard Chataway. Richard is such an awesome and fun guy to chat with. He has worked on so many amazing projects, and le...
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133. The Best of The Brainy Business in 2020 from 2021-01-01T08:00
Hello and Happy New Year everyone! While 2020 was nowhere near the year any of us were expecting it to be, I’m always looking for silver linings, so it seemed wor...
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132. Decision Fatigue, a Behavioral Economics Foundations Episode from 2020-12-25T08:00
This is the last episode of 2020! Like most everyone, I am very excited to be putting this year in the rear-view mirror.
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131. The BIG Effects of Small Behavior Changes in Business, an Interview with Jez Groom and April Vellacott, coauthors of Ripple from 2020-12-18T08:00
Today I am very pleased to introduce you to Jez Groom and April Vellacott, coauthors of the book Ripple: The big effects of small behaviour changes in business. J...
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130. How To Use Behavioral Science in Banking, Food Delivery and More–An Interview with Dr. Henry Stott, Co-founder of Dectech from 2020-12-11T08:00
Today I am very pleased to introduce you to Dr. Henry Stott, cofounder of Dectech, a behavioral science consultancy in the UK. As you’ll hear on the show today, ...
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129. Melina’s Go-To Brainy Books: Behavioral Economics Books You Need To Read from 2020-12-04T08:00
Reading and research are some of my favorite things. (I’m guessing that doesn’t surprise you too much...especially if you’ve ever dug into the show notes for the ...
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128. How to Build Products That Create Change, An Interview with Matt Wallaert from 2020-11-27T08:00
Today I am so excited to introduce you to Matt Wallaert, author of Start at the End: How to Build Products that Create...
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127. Good Habits, Bad Habits: An Interview with Wendy Wood from 2020-11-20T08:00
Today I am so excited to introduce you to Dr. Wendy Wood. Her fantastic new book Good Habits Bad Habits
126. The Most Important Step in Applying Behavioral Economics: Understanding the Problem from 2020-11-13T08:00
While researching for my book (which will be coming out in May 2021!) I had the joy of speaking with several dozen amazing people working in applied behavioral sc...
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125. How to Approach and Implement Behavioral Insights, an Interview with Michael Hallsworth from 2020-11-06T08:00
In today’s episode, I’m excited to introduce you to Dr. Michael Hallsworth, managing director at Behavioral Insights Team North America and co-author of the new b...
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124. Unleash Your Primal Brain, An Interview with Tim Ash from 2020-10-30T07:00
Today I am so excited to introduce you to Tim Ash, his new book Unleash Your Primal Brain Listen
123. Get Your D.O.S.E. of Brain Chemicals, a Behavioral Economics Foundations Episode from 2020-10-23T07:00
Today is all about the four main feel-good chemicals in the brain and understanding how they work. We will also talk about what drives them so you can boost them ...
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122. Decoding the Why with Nate Andorsky, CEO of Creative Science from 2020-10-16T07:00
In today’s episode, I’m excited to introduce you to Nate Andorsky, CEO of Creative Science and author of Listen
121. Meet GAABS! Interview with founding members of the Global Association of Applied Behavioral Scientists from 2020-10-09T07:00
In today’s episode, I’m so honored to introduce you to four of the founding members of the newly formed GAABS, the Global Association of Applied Behavioral Scient...
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120. Precommitment: Boosting Cooperation for Yourself and Others, a Behavioral Economics Foundations Episode from 2020-10-02T07:00
Today, we are talking about precommitment and how it can be used in life and business. As far as concepts go, I’m guessing this is one of those you’ve heard of an...
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119. Creating a Habit of Curiosity: Interview with Bec Weeks, Cofounder of Pique from 2020-09-25T07:00
Today I’m very excited to be sitting down with Bec Weeks, co-founder of the app Pique.
Her co-founders include Send...
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118. Behavioural Science Club: Interview with Co-Founder Louise Ward from 2020-09-18T07:00
Today I am so excited to talk about a fantastic club that started a few months ago on LinkedIn. You’ll learn about the serendipitous nature of how this group was ...
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117. Hawthorne Effect: How You Unintentionally Impact Every Experiment, a Behavioral Economics Foundations Episode from 2020-09-11T07:00
Today, we are digging in on the Hawthorne Effect. This effect is named after a series of tests done at Western Electric’s Hawthorne location back in the 1920s. Th...
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116. Designing for Behavior Change, Interview with Dr. Steve Wendel from 2020-09-04T07:00
Today I am very excited to introduce you to Steve Wendel, author of Listen
115. Announcing! Certificate in Applied Behavioral Economics from the Texas A&M Human Behavior Laboratory from 2020-08-28T07:00
Today I am so, so, so excited to announce something that has been in the works for many months. On Friday, August 21, 2020 it was officially announced that...
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114. Stressed and Overcommitted? Tips to Tackle Planning Fallacy, a behavioral economics foundations episode from 2020-08-21T07:00
Today, we are going to be digging in on a particular aspect of optimism bias called the planning fallacy. Essentially, we humans are pretty much doomed with under...
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113: How To Use Behavioral Economics to Create Thriving Cities, an interview with Colu from 2020-08-14T07:00
Today I am excited to introduce you to a really cool company called Colu. The company was launched in 2014 and currently has a staff of 40 people in the US, UK, a...
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112. The IKEA Effect and Effort Heuristic, a Behavioral Economics Foundations Episode from 2020-08-07T07:00
On today’s behavioral economics foundations episode we are going to be talking about the IKEA effect as well as the effort heuristic. I’ve loved the IKEA effect c...
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111: Avoiding Everyday Work Disasters, an Interview with Dr. Gleb Tsipursky from 2020-07-31T07:00
Today I am excited to introduce you to Dr. Gleb Tsipursky, a disaster avoidance expert and author of multiple bo...
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110: Survivorship Bias: Stop Missing What’s Missing (A Behavioral Economics Foundations Episode) from 2020-07-24T07:00
On today’s behavioral economics foundations episode we are going to be talking about survivorship bias. I decided on this episode when Kurt Nelson (cohost of Beha...
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109. Secrets of Motivation and Incentives, Tim Houlihan Interview from 2020-07-17T07:00
Today features an interview with Tim Houlihan, cohost of Behavioral Grooves podcast and the Weekly Grooves podcast, also the founder of Behavior Alchemy. Behavior...
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108. How To Start and Grow a Successful Podcast, Tips from a Behavioral Economist from 2020-07-10T07:00
2 years. 6 continents. 108 episodes. 162 countries. 207,000+ downloads.
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107. How to Have Difficult Conversations About Race&Inequality: Interview with Kwame Christian from 2020-07-03T07:00
Today’s episode features a discussion with Kwame Christian, host of the Negotiate Anything Podcast, with tips for having difficult conversations around racism, in...
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106. Network Effect: How to Leverage the Power of a Group (A Behavioral Economics Foundations Episode) from 2020-06-26T07:00
On today’s behavioral economics foundations episode we are going to be talking about the network effect (or perhaps it is more accurate to say “networking effects...
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105. Subscriptions and Membership Programs: A Behavioral Economics Perspective from 2020-06-19T07:00
Today, we are going to be talking about subscription models and membership groups. I have been thinking about an episode on this for a long time. As many of you k...
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104. How To Ethically Influence People: Interview with Author Brian Ahearn from 2020-06-12T07:00
Today, I am very excited to introduce you to Brian Ahearn, one of only 20 trainers certified by Robert Cialdini to teach on his behalf in his methods of influence...
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103. How To Revisit&Update Your Lead Magnets, Freebies&Opt-Ins from 2020-06-05T07:00
102. Confirmation Bias: How Your Subconscious Beliefs Shape Your Experiences (A Behavioral Economics Foundations Episode) from 2020-05-29T07:00
Today, we are going to be covering confirmation bias – I know this sounds like one of those concepts you probably think you “get” and that it might not be necessa...
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101. Dan Ariely Interview: Discussing Shapa, the Numberless Scale from 2020-05-22T07:00
Today’s episode features a discussion with Dr. Dan Ariely Listen
100. 100 Episodes - 1 Big Insight from 2020-05-15T07:00
It is amazing to realize that we have been together now for 100 episodes and that by the time this comes out there will be more than 180,000 downloads in over 150...
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99. Bikeshedding: Why The Simplest Tasks Can Keep You Stuck (A Behavioral Economics Foundations Episode) from 2020-05-08T07:00
Today, we are going to be talking about bikeshedding, also known as Parkinson’s Law of Triviality. There is definitely a reason I am talking about this topic righ...
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98. Behavior Change at WW and Beyond, an Interview with Dr. Julie O’Brien from 2020-05-01T07:00
Today, I am very excited to introduce you to Dr. Julie O’Brien, a behavioral scientist applying concepts from behavioral economics in business. In today’s episode...
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97. Peak-End Rule: Why Averages Don’t Always Matter (A Behavioral Economics Foundations Episode) from 2020-04-24T07:00
Imagine any experience, from eating out to buying something online, and consider these questions you have probably heard a lot: “How was everything?” or “How did ...
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96. How to Make it Easy to Do Business With You With Nikki Rausch from 2020-04-17T07:00
I am very excited to bring back Nikki Rausch, from Sales Maven Listen
95. Hate Being on Camera? Understand Your Brain’s Biases To Change Your Mind from 2020-04-10T07:00
There used to be a time when people who were camera shy could mostly avoid being in photos or on video. For better or worse...those days are long gone. A lot of u...
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94. Behavioral Economics Testing In A Real Business: Interview with Dr. Sudy Majd from 2020-04-03T07:00
I am very excited to introduce you to Dr. Sudy Majd, a behavioral scientist applying concepts from behavioral economics in business. Sudy has always been interest...
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93. Normalcy Bias: Why We Love To Know What’s Coming And How It Keeps Us Stuck (a Behavioral Economics Foundations Episode) from 2020-03-27T07:00
Have you ever wondered why it's blindly accepted to just do things the same way they’ve always been done? Have you noticed how a new business can completely disru...
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92. Fundamental Attribution Error: Why the Pot Insists on Calling the Kettle Black (a Behavioral Economics Foundations Episode) from 2020-03-20T06:00
Fundamental attribution error is another example of a behavioral economics concept with a really terrible name. Similar to my choice to call “hyperbolic time disc...
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91. Coronavirus and How the Human Brain Responds to Pandemics from 2020-03-13T07:00
Coronavirus (or COVID-19) is everywhere on the news, and everyone's talking about it. The statistics and status of outbreaks are changing rapidly, and there is un...
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90. Habit Weekly: A Discussion With Creator Samuel Salzer from 2020-03-06T08:00
I am very excited to introduce you to Samuel Salzer, founder of the super awesome resource Listen
89. Focusing Illusion: Why Thinking About Something Makes It Seem More Important Than It Is (A Behavioral Economics Foundations Episode) from 2020-02-28T08:00
In a previous episode, I talked about a study on happiness which found that when asked if people thought they would be happier if they were to suddenly be a parap...
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88. Marketing to Mindstates: A Discussion With Author, Will Leach from 2020-02-21T08:00
Companies are getting more savvy about using behavioral economics not only to sell products, but to help consumers make better choices. Will Leach has taken the c...
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87. Social Proof: How to Use Herding to Boost Engagement and Sales from 2020-02-14T08:00
Social proof was introduced by Robert Cialdini in his book Influence. It’s one of the six principles of persuasion (accompanied by reciprocity, scarcity, authorit...
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86. Peloton: A Behavioral Economics Analysis from 2020-02-07T08:00
Last year on the show, there were behavioral economics analyses of Apple Card, Costco and Starbucks and this is the first time in 2020 we will be digging into a s...
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85. What is BrainyTab? An Interview with the Founders Radu and Raluca Judele from 2020-01-31T08:00
As students of behavioral economics know even when we are aware of our biases, they still exist. Our brains and subconscious act on autopilot and incorporate bias...
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84. How to Stack and Bundle Products and Services So They Are Most Appealing to Potential Customers from 2020-01-24T08:00
This show is all about how to stack products and services to make them the most appealing to your potential customers. Those of you who've heard me speak, have he...
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83. How to Organize Your Brain with Behavioral Economics from 2020-01-17T08:00
Clutter has a negative impact on your brain. It can lead to disorganization, overwhelm, increased stress, and even health issues. That’s why organizing your brain...
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82. The Best Content from the Brainy Business in 2019 from 2020-01-10T08:00
I don’t know about you…but I am having a hard time believing that it’s 2020 already. 2019 was such an amazing year with so many milestones for The Brainy Business...
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81. How to Finally Change Your Behavior (So it Sticks) from 2020-01-03T08:00
In honor of the new year, today’s episode is about how to make behavioral change that sticks. Welcome to 2020 everyone! 2019 was an amazing year here at The Brain...
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80. Celebrate! It’s more important than you think from 2019-12-27T08:00
Merry and happy holidays to you all – whatever you celebrate or don’t, wherever you are in the world…I hope you are surrounded by joy, friends, family and everyth...
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79. Why Our Brains Love Nostalgia&Traditions (And How To Incorporate Them Into Your Business Strategy) from 2019-12-20T08:00
Holidays are a time filled with traditions and reflecting upon the past, remembering the good ol’ days or reliving your childhood…while creating new memories with...
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78. How to Become Indistractible, Interview With Author Nir Eyal from 2019-12-13T08:00
I am so beyond excited to introduce you to Nir Eyal, author of the fantastic new book Indistractable Listen
77. How to Raise Your Prices from 2019-12-06T08:00
“How do I raise my prices?” is a question I hear all the time. You all know that pricing is my jam. In fact, I’ve even created a Listen
76. The Brainy Benefits of Gratitude from 2019-11-29T16:02:56
Happy Thanksgiving! This episode is coming out the day after Thanksgiving, also known as Black Friday – a day of crazy deals and holiday shopping (which I have wr...
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75. The Littery - Interview with CEO Michael Manniche from 2019-11-22T08:00
Litter is found just about everywhere you find people. Discarded wrappers and dropped pieces of paper aren’t meant to be cluttering up our parks, running trails, ...
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74. Time Pressure: A Behavioral Economics Foundations Episode from 2019-11-15T08:00
It’s that time of year when everything starts to speed up. We all have so much to do for our businesses and personal lives...how can we get it all done? This is t...
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73. Starbucks: A Behavioral Economics Analysis from 2019-11-08T08:00
Six months ago, I did my behavioral economics analysis of Costco, which has zoomed into the 11th most downloaded episode of this podcast. My analysis of Apple Car...
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72. Friction - What It Is And How To Reduce It, with Roger Dooley from 2019-11-01T07:00
Roger Dooley is here to talk about his new book Friction. Roger is the founder of the Neuromarketing Science website, host of the Brainfluence podcast, a Forbes contributor, and the author of Fr...
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71. Prefactual Thinking: How to Turn “What If” Into “Why Not” - Behavioral Economics Foundations from 2019-10-25T07:00
You may remember episode 68 on counterfactual thinking (why we ‘what if’ and ‘if only’). That episode and the Inc.com article I wrote on how to break the negative...
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70. How to Set, Achieve&Exceed Brainy Goals from 2019-10-18T07:00
How do successful people get things done? A lot of it has to do with setting and achieving goals. A topic that isn’t always as easy as it sounds. Today’s episode is about setting, reaching and e...
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69. Management Mess To Leadership Success, an Interview with Scott Miller, EVP of Thought Leadership at FranklinCovey from 2019-10-11T07:00
After a year of doing this podcast, I’ve noticed trends in the topics I’ve been requested to do. My Human Behavior Lab interview with Dr. Palma was very popular. ...
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68. Counterfactual Thinking: Why We ‘What If’ And ‘If Only’ (A Behavioral Economics Foundations Episode) from 2019-10-04T07:00
I love the concept of counterfactual thinking. In fact, it was one of my favorite things to read about in school – I find it to be fascinating in many ways, but perhaps it’s because it relates t...
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67. How to Get (and Stay) Motivated from 2019-09-27T07:00
Motivation is definitely a key piece of the mindset puzzle, so it’s no wonder its been taking up brain space for me recently. My Instagram followers already know I’ve been working on getting bac...
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66. Ultimate Pricing Confidence with Special Guest Interviewer Nikki Rausch from 2019-09-19T17:04:19
The Brainy Business Pricing Course is now live. For a fun twist on today's episode, I am interviewed by my good friend and client: the amazing Nikki Rausch of Your Sales Maven. Nikki helps entre...
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65. Can Behavioral Economics Increase Savings? from 2019-09-13T07:00
I’m so excited to finally talk to you about my study on behavioral economics and increasing savings rates. In my master’s program, I was required to do my own study and submit it to at least one...
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64. How To Make Concepts Tangible from 2019-09-06T07:00
The physical representation of concepts is an important tool to use in your business. Things like colors and shapes can be recalled by our brains and associated with other non related things. Th...
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63. How To Set Up Your Own Experiments from 2019-08-30T07:00
Testing and experimenting is one of the best ways to find what works best for your business. This week we are talking about the benefit of experiments and some of...
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62. Game Theory: Life And Business Are A Game…Do You Know The Rules?: A Behavioral Economics Foundations Episode from 2019-08-23T07:00
If you’ve been listening to the podcast for a while, you already know that humans aren’t rational (and, honestly, you probably know that just from being a human p...
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61. Color Theory: When It Comes To Color, This 1 Thing Matters More Than Anything Else from 2019-08-16T07:00
Last week we talked about how to surprise and delight customers, as well as the difference between satisfaction and delight and its impact on loyalty and profits. I also wrote an article that we...
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60. Surprise and Delight from 2019-08-09T07:00
First off – welcome to episode 60! How exciting – I love hitting milestones and I am excited to celebrate this one with a fun episode on surprising and delighting customers and how that differs ...
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59. Pain of Paying: Why The First Item In A Purchase Is The Hardest: A Behavioral Economics Foundations Episode from 2019-08-02T07:00
Buying things isn’t all fun and games – and the process of paying for things can actually cause pain for many people. In fact, neuroeconomics has found that when scanning subjects’ brains in an ...
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58. Partitioning: Why We Eat More Cheetos From A Party-Sized Bag Than A Fun Size: A Behavioral Economics Foundations Episode from 2019-07-26T07:00
Last week was the tribute to NASA in honor of the 50 year anniversary of Neil Armstrong’s first steps on the moon. In that episode I told you about the space race...
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57. 5 Things Your Business Must Learn from NASA from 2019-07-19T07:00
In honor of the 50 year anniversary of Neil Armstrong landing on the moon, we are going to talk about behavioral economics lessons you can learn from NASA! On July 20, 1969, Neil Armstrong desce...
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56. Mental Accounting: How To Make Your Money Math Work For You: A Behavioral Economics Foundations Episode from 2019-07-12T07:00
Hopefully, you tuned in last week for the special anniversary episode, where I went over the top episodes by downloads, your votes and some of my favorites. I also gave some of my book recommend...
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55. Special Anniversary Episode: Celebrating the First Year of the Podcast from 2019-07-05T07:00
Welcome to season two of The Brainy Business. This episode is a special anniversary episode celebrating the first year of the podcast. I can’t believe it has been a full year already. Year one b...
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54. Biases Toward Novelty and Stories from 2019-06-28T07:00
Today is our last episode in the series on biases – and the last episode of the first year of the podcast! Can you believe it? A whole year of behavioral economic...
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53. An Overview of Lazy Brain Biases from 2019-06-21T07:00
We are getting near the end of our eight week series on all the biases. There is just one more to go after this one, which is about how our brains are biased towa...
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52. Biases - Math is Hard from 2019-06-14T07:00
Last week we got to finally have the episode on time discounting, which was very exciting for me because as many of you know, it is my all time favorite concept. ...
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51. Time Discounting: The I'll Start Monday Effect - My Favorite Concept!: A Behavioral Economics Foundations Episode from 2019-06-07T07:00
Today, we are getting back to our behavioral economics foundations episodes to discuss time discounting. I hope you enjoyed the last three episodes in our series ...
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50. Selective Attention Biases from 2019-05-31T07:00
This has been an amazing month as I spoke at eight different events across the country on 6 different topics, from pricing to change management, why consumers are weird and how behavioral econom...
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49. Present Versus Future Biases from 2019-05-24T07:00
This episode is about present versus future biases. This is part 4 of our 8 part series about biases. We've already talked about personal biases, how we think abo...
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48. An Overview of Memory Biases from 2019-05-17T07:00
This behavioral economics podcast episode is about memories. Specifically, it will be an overview of memory biases Last week, we took a little break from our series on “all the biases” for a be...
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47. A Behavioral Economics Analysis of Costco from 2019-05-10T07:00
If you’ve been listening to the podcast for a while, you have likely heard me mention Costco before. They do so many things differently than traditional business ...
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46. Biases Toward Others – Including Groups from 2019-05-03T07:00
This is the second episode in the series on “all the biases” broken up into eight categories. Last week, I told you about all the personal biases (and the rules your brain uses to convince itsel...
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45. Overview of Personal Biases from 2019-04-26T07:00
This is the start of a new series on cognitive biases. To present the series in an organized fashion I found around 200 biases and then categorized them in a way ...
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44. Rebrand, Refresh or Reinforce? from 2019-04-19T07:00
How do you know when it is time to rebrand? I’ve been getting this question a lot by clients and listeners on social media. This inspired me to do this episode on...
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43. A Guide for You to Create a Brainy Brand from 2019-04-12T07:00
Branding is one of my all time favorite topics. If you are new to the show (in which case, welcome) you may not know that I have an extensive background in this area. I obtained my undergraduate...
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42. Apple Card: A Behavioral Economics Analysis from 2019-04-05T07:00
We are digging into Apple’s recent announcements today, with a heavy focus on Apple Card. When Apple made its announcements and Apple Card was included…I knew I n...
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41. Structuring Complex Choices: The "S" in NUDGES from 2019-03-29T07:00
This is the end of our series on nudges and choice architecture – we started with an introduction to the concept in episode 35 and have worked our way through all...
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40. Give Feedback: The "G" in NUDGES from 2019-03-22T07:00
We are getting close to wrapping up our series on NUDGES today – and if you have been following along each week you know we went a little out of order and did the...
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39. Expect Error: The "E" in NUDGES from 2019-03-15T07:00
This behavioral economics podcast is another foundations episode where we discuss the E in NUDGES: expect error. I think this might be my favorite of all the type...
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38. Defaults: The "D" in NUDGES from 2019-03-08T08:00
This week marks the halfway point in our episodes on the types of NUDGES. We have already covered incentives and understanding mapping. Today, is all about defaul...
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37. Understanding Mapping: The "U" in NUDGES from 2019-03-01T08:00
Last week, I kicked off the different types of nudges and how they apply to choice architecture with incentives. The word NUDGES is an acronym for the categories of nudging, and we are breaking ...
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36. Incentives - The "N" In NUDGES from 2019-02-22T08:00
The word NUDGES is an acronym for the categories of nudging, and we are breaking those down episode by episode over the next six weeks to showcase different aspects of choice architecture and nu...
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35. NUDGES&Choice Architecture: Introducing Nobel-Winning Concepts from 2019-02-15T08:00
Nudges and choice architecture are complex and advanced topics. During my master's program, I had an entire course on choice architecture, so I'm going to break d...
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34. Optimism Bias: The Good And The Bad Of Those Rose-Colored Glasses from 2019-02-08T08:00
Today’s behavioral economics foundations episode is all about the optimism bias. I hope you’ve got your rose colored glasses, because here we go! This is one of t...
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33. Inside the Texas A&M Human Behavior Lab from 2019-02-01T08:00
I recently took a trip down to College Station, Texas to visit the Human Behavior Lab at Texas A&M University – which is (at the time of recording) the largest hu...
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32. The Overwhelmed Brain and Its Impact on Decision Making from 2019-01-25T08:00
What happens when our brains get overwhelmed? What is the impact on decision making? Today’s behavioral economics podcast is going to focus on these foundational topics. Businesses always ask pe...
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31. Mirror Neurons: A Fascinating Discovery From A Monkey, A Hot Day, And An Ice Cream Cone from 2019-01-18T08:00
Mirror neurons are the topic of today’s behavioral economics podcast. We are really going to get into what they are, how they work and why they matter in any business. Mirror neurons are the key...
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30. Booms and Busts from 2019-01-11T08:00
This behavioral economics podcast is about the psychology behind economic booms and busts. The first big bubble on record happened almost 400 years ago and there have been countless since then…s...
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29. Resolutions and Keeping Commitments from 2019-01-04T08:00
I would like to wish you all a Happy New Year! This is the first behavioral economics podcast episode of 2019. Like so many of you, December is a time of reflecti...
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28. Why Picking Something Up Makes People More Likely To Buy - On The Sense Of Touch from 2018-12-28T06:16:10
This behavioral economics podcast episode is the final installment of my series on the five senses. We’ve already talked about sight, smell, taste and hearing. Today, we dig into the sense of to...
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27. Did You Hear That? - On The Sense of Hearing from 2018-12-21T08:00
We have already covered the sense of sight, smell, and taste. Today’s behavioral economics podcast is all about the sense of hearing and sound. As a vocalist, avid music lover and podcaster, sou...
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26. Why You Actually Taste With Your Nose - On The Sense Of Taste from 2018-12-14T08:00
Today marks the halfway point in our series on the five senses – we have already talked about sight and smell…and today we are digging into taste. Smell and taste...
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25. Why Burnt Popcorn Has Derailed So Many Meetings - On The Sense Of Smell from 2018-12-07T08:00
This behavioral economics podcast continues our series about the five senses. Last week, I talked about the sense of sight. This week I’m talking about the sense ...
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24. Vision Does Not Happen In The Eyes, But In The Brain - On The Sense of Sight from 2018-11-30T08:00
Did you know that the sense of sight has a huge impact on your business? About a quarter of our brains are involved in visual processing. This behavioral economic...
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23. Reciprocity: Give A Little, Get A Lot from 2018-11-23T08:00
Reciprocity is the perfect topic to talk about this time of year. Today’s behavioral economics podcast is another foundations episode, and it’s all about reciproc...
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22. The Power of Habit from 2018-11-16T08:00
This behavioral economics podcast is building on the most recent foundations episodes to really dig into the power of habit. Last week I really went deep into what habits are and how they work. ...
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21. Habits: 95% Of Decisions Are Habitual - Which Side Is Your Business On? from 2018-11-09T08:00
Habits are much more powerful than most of us realize. This behavioral economics podcast is about habits and habitual buying. It is another one of my behavioral economics foundations podcasts. W...
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20. Defaults: Why The Pre-Selected Choice Wins More Often Than Not from 2018-11-02T07:00
This behavioral economics foundations podcast episode is about defaults.Today’s episode on defaults is going to absolutely blow your mind. You may think you know ...
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19. Herding: Come On And Listen…Everyone Else Is Doing It from 2018-10-26T07:00
Herding is the topic of today’s behavioral economics podcast foundations episode. This concept is similar to the way animals herd and for many of the same reasons. For safety, being in the cente...
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18. Priming: Why You Should Never Have A Difficult Conversation With Someone Holding An Iced Coffee from 2018-10-19T07:00
Our brains can be primed to lean toward a thought or word or number. Today’s behavioral economics podcast is another foundations episode, and it is all about priming. I share examples of how eas...
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17. Unlocking the Power of Numbers from 2018-10-12T07:00
I take framing one step further and talk about the power of numbers in today’s episode. This behavioral economics podcast will be a break from our foundation epis...
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16. Framing: How You Say Things Matter More Than What You're Saying from 2018-10-05T07:00
Framing is one of my favorite behavioral economics podcast topics. In the past few weeks, I have covered foundational topics like loss aversion, anchoring & adjustment, relativity, scarcity, and...
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15: Availability: Why People Are More Likely To Get Flood Insurance Right After a Flood from 2018-09-28T07:00
Today’s behavioral economics podcast is about availability. This is another foundational episode that ties in to last week’s episode about scarcity. Similar to the bond between anchoring & adjus...
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14. Scarcity: Why We Think Less Available Means More Value from 2018-09-21T07:00
Fall is a favorite season of mine and probably a favorite season to many of you. It’s also the time of year that my favorite honeycrisp apples are available. Like cotton candy grapes, these appl...
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13. Adjusting Your Mindset: Tips To Overcome Imposter Syndrome And More from 2018-09-14T07:00
Mindset is something that everyone struggles with from time to time. Whether you are experiencing a lack of confidence or stuck with an “imposter syndrome” mentality, you have the power to chang...
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12. Relativity: The Brain Can't Value One-Off Items from 2018-09-07T08:11:33
Our brains use relativity to make comparisons when assigning value. Relativity is one of my favorite concepts and part of the behavioral economics foundations. Today’s show builds upon last week...
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11. Anchoring&Adjustment: The 1 Word That Increased Sales 38% from 2018-08-31T11:00
Today’s behavioral economics podcast is another foundational episode focusing on anchoring and adjustment. My last foundational episode was Listen
10. On Air Strategy Planning Session with Mariel Court from 2018-08-24T07:00
In this behavioral economics podcast it is time to apply what I have been talking about in the first 9 episodes through this very first on air strategy session, featuring my guest Mariel Court. ...
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9. Loss Aversion: Why Getting New Stuff Is Not The Same from 2018-08-17T07:00
Because this is a behavioral economics podcast, it is time to build our behavioral economics foundations. This is the first in a series of episodes where I dig deep into one concept at a time. P...
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8. What is Value? from 2018-08-10T07:00
I’ll be talking about the meaning of value on today’s behavioral economics podcast. The past three episodes have been dedicated to the “it’s not about the cookie” framework. Which shows that the...
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7. Change Management (It’s Still Not About The Cookie) from 2018-08-03T10:00
The past two weeks have been dedicated to my “it’s not about the cookie” framework, which shows how the experience and all the things leading up to the sale matter much more than whatever is bei...
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6. How To Sell From The Stage from 2018-07-27T07:00
Last week, I talked about The Truth About Pricing, you might want to listen to that episode...
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5. The Truth About Pricing from 2018-07-20T07:00
Pricing is a top concern for most business owners, service people, and sales people. Today, I’m going to tell you the truth about pricing. The dirty little secret people don’t want you to know. ...
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4. Questions or Answers from 2018-07-13T07:00
I am so excited about today’s episode. Why? Because I love questions. I love asking them, being asked them, evaluating them, and looking for new ones. Innovative approaches are all about asking ...
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3. Do Lead Magnets Work and Do You Need One? from 2018-07-06T07:03:19
All over the place these days – they offer you something for free, you fill out a form and get onto their list.
So What Makes a Good Lead Magnet?
So many kinds – c...
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2. The Top 5 Wording Mistakes Businesses Make from 2018-07-06T04:56:47
This episode discusses the Top 5 Wording Mistakes Businesses Make — a highly requested topic when I did a survey on The Brainy Business Facebook page, which, if y...
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1. Unlocking The Secrets Of The Brain from 2018-07-05T23:59:28
This episode is called Unlocking the Secrets of the Brain. And, in many ways, that is what the entire Brainy Business podcast will be dedicated to.
That is what behavioral economics is al...
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