How Lululemon Marketing Strategy Creates Growth During COVID - a podcast by Dino H Carter
from 2020-12-15T03:04:50
Lululemon, the biggest brand in the yoga and wellbeing clothing category just announced that in spite of all the investors who said COVID will kill the brand, this quarter was 22% better than the same one last year!!
Let me repeat this: a brand that is heavily invested in brick & mortar locations (in high rent areas) is killing it in 2020 - the worst year for brick & mortar ever!
How come? Listen to this episode of The Brand Whisperer podcast and learn. Hint - the same strategy that always creates revenue growth is always working.
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