THE DIFFERENCE BETWEEN A COMMODITY AND A BRAND - a podcast by Dino H Carter

What is the difference between a commodity and a brand? And why is it important to understand this difference for business success?

In this episode, I will explain exactly that. 

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Branding is much deeper than most people think. Most think branding is about design but it is not. In today's world when the word Brand is so overused it's important to understand what is a brand. One of the ways is to know that people have expectations from a brand but not from a commodity.  

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