Uber buys Postmates, Pricing Strategy, and Sales channels | The Monthly Drink Club - a podcast by Dino H Carter
from 2020-07-31T16:36:12
In this episode, we will be talking about tech acquisitions, pricing strategy, and sales channels.
Too many business owners think of pricing as an accounting element, as if pricing is just numbers and profits but this is a huge mistake.
When you do your pricing you need to include branding elements and think very hard about value based pricing.
In addition, sales channels are all the ways you can get sales from, and these days with tech on a global scale you need to be on top of all the channels you can and manage each and every one of them. For example, a restaurant used to have one sales channel - passersby, but now they have passersby, sell products including recipe and photo books online (through YouTube, Social Media, Newsletters, Blog posts, etc), a website for delivery and pick up, Postamtes and so on...these are quite a few sales channels to make revenues from, won't you agree?
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