EP 42 - How Our Office is Structured - a podcast by Brian Cook And Kindra Cox

On Episode 42 of The Brian and Kindra Show, they discussed the structure of the Keller Williams Realty Elite Woodward office and shared some insight on real estate associates including the process to become a broker.   In the Keller Williams Realty Elite office, Brian is the Managing Branch Broker. KW is a branch of an OKC office. This doesn’t mean that Brian and Coldwell Banker Advanced Real Estate Centre sold-out, but that they have ceased relationship with the Coldwell Banker Franchise in order to join the Keller Williams Franchise.  This means the associates have the resources available from the other branches and from many other KW Franchisees. First, you achieve a provisional license, then a sales associate license within the first year, then a brokers associate license after 2 years of business. The majority of the realtors in the Woodward KW office are broker associates, which means they have their broker license and could start their own company if they wanted. Kindra is an associate broker, which she desired because it provides more education in the real estate industry. What does a real estate associate do? They are licensed to carry-out real estate transactions in the State of Oklahoma. This includes marketing a house, writing contracts, negotiating the transaction, showing the property, etc. These actions are all incorporated in the real estate license, which you are required to have to do any of the previous actions listed.  You can be fined by the State of Oklahoma if you facilitate the selling of anyone’s house besides your own or by offering any of the services required for a licensed agent.  (Please note, you CAN sell your own home!!)  Why would you want to use a realtor to sell your home? For the same reason you don’t change your own car oil or rebuild your transmission. Yes, you can watch YouTube and figure it out, but it’ll take more time to figure out and risk rather than taking it to the professional to get it done. Also, it can be costly if you err on a large transaction - the result could lead to devastating financial loss. The common misconception for how the office is structured at KW is everyone works for Brian; however, that is not the case. Brian and Kindra are a team.  Brian also employs and has the support of an office manager and a receptionist. The other nine real estate associates in the office are independent associates, but they operate under the brokerage Keller Williams Realty Elite. They don’t work for Brian, they just operate under his brokerage license and they are their own boss. They establish their own connections, income, and hours. They also cover their own expenses, such as business cards, licensing fees and advertising. Essentially, each associate is their own business inside the KW building. A problem they have ran into recently is someone will say to Brian, “Hey! We are buying a house from you!”, but in actuality, they are using an associate from the office thinking that they are an extension of Brian. Yes, Brian is the branch broker, but he is two people: 1) branch broker-providing some management at his branch, 2) agent. If you are working with an associate in the office, that is who your primary contact is and who will be assisting you, not necessarily Brian and Kindra. Yes, they all work closely together and will help each other, but if you start with an agent it’s best to be upfront with them that you want their services. Similarly, if you go to an open house and are approached by the agent there, you should be upfront with them that you already have an agent. There are never any hard feelings with this, it will save everyone time when you are open and honest if you have an agent. This is important because if the agent doesn’t write the contract, they don’t get paid. Most realtors don’t get paid until the transaction closes, so they are working for free until then. That is why it’s best to pick a real estate agent early in the proc

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