Podcasts by The Business ATvantage

The Business ATvantage

At the intersection of Athletic Training and Business, host Alisha M. Pennington, introduces and explores a variety of business topics and helps the listener discover how they relate to the profession of athletic training.

Further podcasts by Alisha M. Pennington MS ATC

Podcast on the topic Karriere

All episodes

The Business ATvantage
S04 Episode 07: Business Scalability&Sustainability from 2023-06-20T05:00

On this season of the podcast, we’ve been discussing everything you need to know in order to transition from self-employment to business ownership. In today’s episode, we’re talking about busine...

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The Business ATvantage
S04 Episode 06: Business Legalities from 2023-06-06T05:00

On this season of the podcast, we’ve been discussing what you need to know in order to transition from self-employment to business ownership. In today’s episode, we’re talking about the necessar...

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The Business ATvantage
S04 Episode 05: First Steps In Starting A Business from 2023-05-23T05:00

On this season of the podcast, we’ve been discussing the transition from self-employment to business ownership. In today’s episode specifically, we’re moving the conversation toward the tangible...

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The Business ATvantage
S04 Episode 04: Is My Business Viable? from 2023-05-09T05:00

In this episode, we discuss the relevance of performing market research and a competitive analysis for your business. We also discuss how doing so can help you determine the viability of your bu...

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The Business ATvantage
S04 Episode 03: Should I Start A Business from 2023-04-25T05:00

In this episode, we discuss the various business entity types and which might be best for you.

What are the risks of continuing to operate as a self-employed person versus a business owner...

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The Business ATvantage
S04 Episode 02: Business Owner Benefits from 2023-04-11T05:00

In today’s episode, we explore the benefits of being a business owner. Two of the benefits include tax advantages and risk mitigation.

First, let’s touch on some distinctions about busines...

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The Business ATvantage
S04 Episode 01: Self-Employed Work from 2023-03-28T05:00

We are kicking off season four of The Business ATvantage Podcast. This season, we will discuss the transition from self-employment to business ownership.

In this episode specifically, we w...

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The Business ATvantage
NATA2019 Interviews: Tory Lindley from 2019-12-30T23:00

This bonus episode features Alisha's NATA 2019 interview with NATA President and Director of Sports Medicine at Northwestern University, Tory Lindley. Their discussion centers around self-advocacy ...

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The Business ATvantage
NATA2019 Interviews: Kevin King from 2019-12-23T14:00

This bonus episode features Alisha's NATA 2019 interview with Carolina Panthers Athletic Trainer, Kevin King. Their conversation focused on volunteerism at the state level, how his involvement has ...

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The Business ATvantage
NATA2019 Interviews: David Gallegos from 2019-12-16T15:00

This bonus episode features Alisha's NATA 2019 interview with David Gallegos. David sits on the NATA Board of Directors for District 7 and is Deputy CEO of FYZICAL Therapy & Balance Centers in ...

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The Business ATvantage
NATA2019 Interviews: Sue Falsone from 2019-12-09T14:00

This bonus episode features Alisha's NATA 2019 interview with the legendary, Sue Falsone. Sue holds the distinction of being the first female head athletic trainer in any of the four major sports i...

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The Business ATvantage
S03 Episode 10: Misconduct Part II from 2019-12-05T14:00

This podcast will be an opportunity for interdisciplinary learning between athletic trainers, an attorney, and the legal intersection of various topics. This episode continues the conversation o...

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The Business ATvantage
S03 Episode 09: Misconduct Part I from 2019-10-24T13:00

This podcast will be an opportunity for interdisciplinary learning between athletic trainers, an attorney, and the legal intersection of various topics. This episode focuses on a topic that has ...

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The Business ATvantage
NATA2019 Interviews: Erin Hassler from 2019-10-17T13:00

With a focus on Accountability this month, we decided to release Alisha's conversation with Erin Hassler from NATA 2019. Erin is a woman who has held herself accountable her entire life, de...

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The Business ATvantage
NATA2019 Interviews: Kent Games from 2019-09-12T16:00

As we focus on Joy this month, we felt it was a great opportunity to release Alisha's conversation with Indiana State University Associate Professor Kent Games at NATA 2019. He is...

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The Business ATvantage
S03 Special Episode: Unionization of Players from 2019-08-15T15:00

Back in February, there was an article released by the Listen

The Business ATvantage
S03 Episode 08: Negligence Part II from 2019-05-30T15:00

This podcast will be an opportunity for interdisciplinary learning between athletic trainers, an attorney, and the legal intersection of various topics. This episode makes a transition in the se...

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The Business ATvantage
S03 Episode 07: Negligence Part I from 2019-04-25T15:00

This podcast will be an opportunity for interdisciplinary learning between athletic trainers, an attorney, and the legal intersection of various topics. This episode makes a transition in the se...

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The Business ATvantage
S03 Episode 06: Preventable Conditions Part II from 2019-02-28T15:00

This podcast will be an opportunity for interdisciplinary learning between athletic trainers, an attorney, and the legal intersection of various topics. This episode will continue the discussion...

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The Business ATvantage
S03 Episode 05: Preventable Conditions Part I from 2019-01-31T16:00

This podcast will be an opportunity for interdisciplinary learning between athletic trainers, an attorney, and the legal intersection of various topics. This episode will focus on the topic of p...

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The Business ATvantage
S03 Episode 04: Pre-Existing Conditions Part II from 2018-11-29T16:00

This podcast will be an opportunity for interdisciplinary learning between athletic trainers, an attorney, and the legal intersection of various topics. This episode will continue the conversati...

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The Business ATvantage
S03 Episode 03: Pre-Existing Conditions Part I from 2018-10-25T16:00

This podcast will be an opportunity for interdisciplinary learning between athletic trainers, an attorney, and the legal intersection of various topics. This episode will be part one of a conver...

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The Business ATvantage
S03 Special Episode: Maryland Case from 2018-09-13T16:00

This special episode's discussion revolves around the details surrounding the death, investigation, and pending legal action of University of Maryland student athlete Jordan McNair. In the dialogue...

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The Business ATvantage
S03 Episode 02: Concussion Part II from 2018-08-30T15:00

This podcast will be an opportunity for interdisciplinary learning between athletic trainers and the legal intersection of various topics. This episode will be part two of a conversation around ...

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The Business ATvantage
S03 Episode 01: Concussion Part I from 2018-07-26T13:00

This podcast will be an opportunity for interdisciplinary learning between athletic trainers and the legal intersection of various topics. This episode will be part one of a conversation around ...

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The Business ATvantage
S02 Episode 10: Nontraditional Settings from 2017-10-05T15:00

This podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this particular episode, we will discuss the application of various bus...

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The Business ATvantage
Special Edition – NATA Presidential Candidate Kathy Dieringer from 2017-08-24T15:00

With about a week remaining before we vote to elect a new NATA President, we thought it would be a great opportunity to share our live interview with NATA Presidential Candidate Kathy Dieringer fro...

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The Business ATvantage
S02 Episode 09: Risk&Liability from 2017-07-06T15:00

This podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this particular episode, we will discuss how to minimize professional r...

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The Business ATvantage
S02 Episode 08: Organization from 2017-06-01T15:00

This podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this particular episode, we will discuss the relevance of organization ...

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The Business ATvantage
S02 Episode 07: Personal Finances from 2017-04-27T15:53

This podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this episode, we will discuss personal finances, why they are important...

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The Business ATvantage
S02 Episode 06: Networking from 2017-03-30T15:00

This podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this particular episode, we will dispel myths about networking, examine...

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The Business ATvantage
S02 Episode 05: Contract Work from 2017-02-23T15:00

This podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this particular episode, we will demonstrate the value of contract work to...

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The Business ATvantage
S02 Episode 04: Negotiation from 2017-01-26T15:00

This podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this particular episode, we will examine how to negotiate on your own b...

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The Business ATvantage
S02 Episode 03: Branding&Marketing from 2017-01-05T15:00

This podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this particular episode, we will examine branding & marketing in th...

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The Business ATvantage
S02 Episode 02: Critical Thinking from 2016-12-15T14:00

This podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this particular episode, we will examine critical thinking and how adop...

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The Business ATvantage
S02 Episode 01: Fulfillment from 2016-12-01T14:00

Welcome to Season 2 of The Business ATvantage! This podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In our first episode back, ...

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The Business ATvantage
The Business ATvantage Season 2 Preview from 2016-11-17T14:00:46

A new season of The Business ATvantage is upon us, but now it is time to listen and earn! Check out the Season 2 Preview to find out what we have in store. Music by Mr. Logistix (@Listen

The Business ATvantage
S01 Episode 20: Recap from 2016-07-12T14:00

In Episode 20 we've got news and updates for you, along with a recap of some of the top episodes thus far. Music by Mr. Logistix (@buu...

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The Business ATvantage
S01 Episode 19: Implementing a Business Plan from 2016-06-28T14:00

Episode 19 concludes our four part series on Developing a Business Idea. Now that you have developed your idea, examined its business viability and created a business plan, you are now ready to imp...

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The Business ATvantage
S01 Episode 18: The Business Plan from 2016-06-14T14:00

Episode 18 is the third episode in our four part series on Developing a Business Idea and focuses on the business plan itself. We break down tools and resources to help you take on this difficult b...

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The Business ATvantage
S01 Episode 17: Business Planning from 2016-05-31T14:00

Episode 17 is part two of our four part series on developing a business plan. Today we're taking your idea from episode 16 and determining its true viability in the market with a discussion on busi...

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The Business ATvantage
S01 Episode 16: Developing An Idea from 2016-05-17T14:00

Do you have an idea that would help make your job easier or would benefit the athletic training community? Listen to Episode 16 as we kick off a 4 episode series on creating a business plan with a ...

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The Business ATvantage
S01 Episode 15: Case Study – Robert from 2016-05-03T14:00

In our 15th episode, we look at a "Case Study" in which we speak to athletic trainer Robert Kirkland and discuss his unique experience working with the parkour and tempest free running community! M...

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The Business ATvantage
S01 Episode 14: Marketing from 2016-04-19T14:00

Last episode we looked at cultivating your own brand. In Episode 14 we're discussing how to promote that brand and utilize marketing to enhance your identity and your relationships. Music by Mr. Lo...

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The Business ATvantage
S01 Episode 13: Branding from 2016-04-05T14:00

How does branding affect you personally and professionally? How can you use it to help advance the profession? In Episode 13 we answer these questions and look at NATA's  branding efforts. Music by...

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The Business ATvantage
S01 Episode 12: Taxes from 2016-03-22T14:00

Taxes: we don't really like them, but we all have to pay them. Episode 12 we try to make them a little easier to comprehend and hopefully you'll owe a little less in the end. Music by Mr. Logistix ...

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The Business ATvantage
S01 Episode 11: National Athletic Training Month from 2016-03-08T14:00

The first episode in March focuses on National Athletic Training Month. Why does it exist? What can each of us do? Why should we do it? Also, a look at two popular campaigns outside of athletic tra...

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The Business ATvantage
S01 Episode 10: Case Study – Kelly from 2016-02-23T16:23

For our 10th episode we look at a "Case Study" in which we speak to The Biggest Loser and Universal Studios athletic trainer Kelly Hudson about her unique experience within the performing arts. Mus...

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The Business ATvantage
S01 Episode 09: The Meaning of Work from 2016-02-09T14:00

Why do you work? Is your work your passion? Is your work fulfilling? This episode revolves around the question Why Do We Work? Inspired by a TED Talk, we look at the history of work and discuss how...

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The Business ATvantage
S01 Episode 08: Hiring&Firing from 2016-01-26T14:00

This episode we take a look at both sides of hiring and firing. What to look for or ask when going through the hiring process. How being fired can be used as an opportunity for feedback. Plus a few...

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The Business ATvantage
S01 Episode 07: Professional Etiquette from 2016-01-12T14:00

From emails, to phone calls, to social media and attire, this episode we look at professional etiquette and how it applies to Athletic Training. There are many perspectives on the topic, we analyze...

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The Business ATvantage
S01 Episode 06: Negotiation from 2015-12-29T14:00

Who are the best negotiators and how they able to get precisely what they want. What resources are currently available to athletic trainers and what can they do to help themselves at the negotiatio...

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The Business ATvantage
S01 Episode 05: Case Study – Holly from 2015-12-15T16:24

This week we switch things up and look at a "Case Study" in which we speak to CBU Athletic Training graduate Holly Hartley about her unique experience with the Pacific Crest Drum & Bugle Corp. ...

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The Business ATvantage
S01 Episode 04: Travel from 2015-12-01T07:12

What travel opportunities are available within the Athletic Training profession. Tips on how to find them, what to do while on one and what to do once you've come home. Plus, some AT hacks to take ...

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The Business ATvantage
S01 Episode 03: Management from 2015-11-17T18:00

How we are all managers and why management is so important. Why empathy, compromise and fairness are essential management attributes. Music by Mr. Logistix (@buuk_werm).

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The Business ATvantage
S01 Episode 02: Business in Athletic Training from 2015-11-03T18:00

Why the importance of Business is often overlooked by Athletic Trainers and why it should no longer be, a conversation with NATA President Scott Sailor, and how Steve Jobs can help in Athletic Trai...

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The Business ATvantage
S01 Episode 01: Introduction from 2015-10-20T19:35

Who are we, what is this podcast, what are we about and how does it benefit you? We address these questions and more on this introduction episode of The Business ATvantage. Music by Mr. Logistix (<...

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