Measurement is Not a Four-Letter Word for Marketing and Communications - a podcast by Hattie Horn, Thomas Baen, Austin Staton

Data measurement and analytics are tools that every communicator should have in their bag. But, how can we use these tools effectively to encourage buy-in from senior executives and key stakeholders? Marketing Data Scientist and IABC Houston board member, Thomas Baen, joins The Business Communicators to discuss how businesses can leverage key data insights to create a profit center that enhances their corporate narrative, campaigns, and brand awareness.

Further episodes of The Business Communicators

Further podcasts by Hattie Horn, Thomas Baen, Austin Staton

Website of Hattie Horn, Thomas Baen, Austin Staton