The PR and Digital Influencer Machine behind SXSW - a podcast by Hattie Horn, Thomas Baen, Austin Staton

Held annually in Austin, Texas, since 1987, South By Southwest (SXSW) brings together experts from the tech, film, and music industries, to help creative people achieve their goals. SXSW senior publicist Brett Cannon and Giant Noise Vice President Jennifer Sinski join The Business Communicators to break down the PR machine behind the festival, and how leveraging digital influencers has crafted power messaging to enhance the annual event on a global scale.

Further episodes of The Business Communicators

Further podcasts by Hattie Horn, Thomas Baen, Austin Staton

Website of Hattie Horn, Thomas Baen, Austin Staton