University Lessons: Communications in the Niche Market of Higher Education - a podcast by Hattie Horn, Thomas Baen, Austin Staton

Over the last 10-15 years, external communications in the higher education field has experienced a drastic shift in effective methods and mediums. What was once an industry largely focused on direct mail outreach to prospective students in the early 2000s, university marketing communications has now migrated to a primarily digital world, utilizing social media and other e-marketing platforms as key sources for attracting prospects and engaging with current students and alums.
 
In this episode, The Business Communicators welcomes Josh McDaniel, Director of Marketing and Branding at Northwestern State University. Known by his social media monikers as ‘@TheRealJMac,’ McDaniel shares his unique experience in business marketing communications for the higher education industry. This session will highlight the lessons learned and best practices McDaniel has extracted from this niche market, including application points for both seasoned communications professionals as well as young communicators looking to launch their career.

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Further podcasts by Hattie Horn, Thomas Baen, Austin Staton

Website of Hattie Horn, Thomas Baen, Austin Staton