Why COVID-19 Has Changed B2B Sales Forever; Do Consumers Really Want ‘Humaning’ - a podcast by Hattie Horn, Thomas Baen, Austin Staton

Consumers crave authenticity and a real connection from brands, so ‘humaning’ is the newest marketing approach for one popular snack maker. But is ‘humaning’ an ingredient that should be added to the marketing buzzword mix?

Then, The Business Communicators dive into recent research from McKinsey & Company that reveals more than three quarters of buyers and sellers say they now prefer digital self-serve and remote human engagement over face-to-face interactions.

Further episodes of The Business Communicators

Further podcasts by Hattie Horn, Thomas Baen, Austin Staton

Website of Hattie Horn, Thomas Baen, Austin Staton