#095: The Problem of Friction in Sales with Nir Eyal - a podcast by Jeff Shore

Nir Eyal, author of Hooked, discusses with Jeff what great companies do to get people addicted to their product.  What is amazing, is that any sales professional can do these same things. We talk about it all the time on the Buyer’s Mind - Easy = Right and Being Likeable leads to Trust which leads to Influence. All we want to do is make it easy for our customer to do what they want to do anyway, make a purchase.

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