#097: Psychological Ownership in Sales with Colleen Kirk - a podcast by Jeff Shore

Colleen Kirk and Jeff get into the topic of psychological ownership.  When does your customer own something? Is it when you close the sale?  Is it when they walk away with what they’ve bought? Would you believe that they might own it before they talk with you? Often times people fall in love with a product and just the act of touching it gives them a feeling of ownership.  Be careful, a salesperson can actually become an obstacle to psychological ownership. Learn how to keep your customer engaged in this episode of The Buyer’s Mind.

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