#106: The Paradox of Choice in Sales with Dr. Barry Schwartz - a podcast by Jeff Shore

Dr. Barry Schwartz and Jeff talk about the complexity of choice and how it effects your customer’s brain. Baskin-Robbins has 31 flavors and yet, the most popular flavors of ice cream are vanilla, chocolate and strawberry.  People claim they want more choice, but it can create a confusion when there’s too much to choice.

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