#113: Emotional Intelligence in Sales with Scott Halford - a podcast by Jeff Shore

Scott Halford weighs in with Jeff on the importance of emotional intelligence.  Our brains are built to protect us. If we perceive a threat, we are more likely to avoid that danger.  But what happens when we feel threatened by trying to close? Is that fear real? How do we retrain our brain to recognize real fears from false fears? Having that emotional awareness can make you a better salesperson.

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