#123: The Negativity Bias in Sales with Dr. Rick Hanson - a podcast by Jeff Shore

from 2019-07-03T12:19:45

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Dr. Rick Hanson, author of Resilient, talks with Jeff about how your brain is always trying to protect you and negative experiences are one of the things your brain perceives as a threat. So what do you do to maintain that positive mentality when you’re facing the possibility of rejection all the time as a sales professional. What can you do to train your brain to defeat the negativity bias?

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