#132: The Buyer’s Survival Instinct in Sales Pt. 1 with Dr. John Medina - a podcast by Jeff Shore

Dr. John Medina, author of Brain Rules, discusses with Jeff why your buyer makes purchases at all.  While we understand that there is an emotional component to the making of a sale, there is an even deeper primal motivation that the brain uses - survival.  So, how does that shirt or car or purse play into survival? Find out in this episode of The Buyer’s Mind

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