#133: The Stressed Out Prospect in Sales Pt. 2 with Dr. John Medina - a podcast by Jeff Shore

Dr. John Medina, author of Brain Rules, discusses with Jeff what happens when your prospect is stressed out.  Maybe it’s a large purchase, maybe it’s the presentation but whatever the reason your prospect is stressed out in the middle of the sale - what’s going on in their brain.  When you know this information, it will help you structure your presentation to make the sale.

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