#142: The Why and The What of Sales with Mark Sanborn - a podcast by Jeff Shore

Mark Sanborn, author of The Intention Imperative, discusses his new book with Jeff. Do you understand your company’s culture?  Do you understand the goals? Sales professionals understand the goal is to sell, but without an understanding of “Why you sell” and “What you sell,” you’ll miss focusing on the customer.  You need to be intentional. Learn how in today’s episode.

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