#161: A Calm Voice in Turbulent Times with Bob Burg - a podcast by Jeff Shore

Bob Burg joins Jeff to give a voice of calm.  With all that is happening in the market and the world, it’s easy to buy into the panic.  Panic can spread quickly but calm seems to spread much slower. Sales is about helping your customer, it’s about offering a solution to a problem but panic is irrational and the decisions that get made are not always in your customer’s best interest.  You can be the voice of reason, the voice of calm - in this episode of The Buyer’s Mind.

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