#170: The Role of Emotions in Sales with Phil Gerbyshak - a podcast by Jeff Shore

Phil talks with Jeff about the importance of understanding the emotional component of sales.  Your customer buys on the basis of emotion and the mind provides the rationalization for the purchase.  As a salesperson, you have an opportunity to experience that emotion with your customer or rob them of it and possibly sabotage the sale.  Learn what we mean by emotion and the role it plays and you’ll change your customer’s world.

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