017 EXPAND YOUR BRAND: Wickedly Powerful Archetypes - a podcast by American Songwriter

Did you know Coca-Cola’s brand archetype is the Innocent? Are you aware Pepsi’s is The Jester? Apple’s is the Outlaw, Tom Hanks is The Innocent, Jack Nicholson’s is the Outlaw, Taylor Swift’s is The Innocent. What’s your personal archetype? What’s your artist brand archetype because it’s entirely possible they may be different. Brands become more […]

Further episodes of The C.L.I.M.B. with Johnny Dwinell and Brent Baxter

Further podcasts by American Songwriter

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