EP#022: Duncan Strachan | How You Can Be More Authentic With Your Personal Branding - a podcast by Andrew MacAskill

Welcome to Episode Twenty Two  (Season Two) of the Executive Career Jump Podcast! Today I am joined by Duncan Strachan who is a PAYG (Pay As You Go) Marketing Communications Consultant & Expert Copywriter. 

Duncan helps SME and Corporate business leaders to drive revenue & connect with more customers. He has helped brands including Barclays, Jaguar Land Rover, npower, HomeServe, McKesson and Unity Trust Bank to drive revenue and connect with their target audiences by developing effective marketing communications and strategies.

Duncan’s experience as an ‘in the trenches’ business marketer gives him a unique understanding and much sought after perspective on how we can all use personal branding and LinkedIn in a much more effective way. In this episode Duncan shares how creating shareable ‘value adding’ posts and taking time to comment on other peoples posts can shortcut your search for your next career move.  

For this and so many more reasons you won’t want to miss this episode. So press play now, and fill your boots! :-) 

Things to listen out for:

• How to consistently maintain your ‘authentic’ voice
• How to convert people in your network into your biggest ‘Brand Advocates’
• Why LinkedIn is not just a broadcast platform
• How not to be afraid of the ‘haters’
• The best performing LinkedIn posts right now
• How to easily create video posts to position yourself
• Why ‘commenting’ on other peoples posts will boost your job search

Links:

Go meet Duncan at https://www.paygmarketing.co.uk/ or reach out to him on LinkedIn: https://www.linkedin.com/in/duncanrstrachan/

Further episodes of The Executive Career Jump Podcast - For Executive Leaders On The Move

Further podcasts by Andrew MacAskill

Website of Andrew MacAskill