Podcasts by The Cash-Based Practice Podcast

CBP 231: How to get your new admin trained to handle initial phone calls without losing business from 2023-12-09T02:19

How your practice admin handles the phones may seem somewhat less important than patient care, but this area can silently cost a practice thousands in lost business. For that reason, y...

CBP 230: Referral marketing strategies to build reliable referrals for your cash practice from 2023-11-18T06:11:24

For a cash-based practice, building and maintaining strong relationships with referral sources can be a huge engine for new business, especially when a practice is getting itself estab...

CBP 229: Using email to convert leads in cash-based practice from 2023-11-04T12:16:49

If you’re hoping to compete in the increasingly crowded cash-based marketplace, building genuine connections with your potential patients isn't nice to have, it’s essential to success....

CBP 228: Healthcare interview tips to find the right candidate for your practice from 2023-10-19T16:44

Every practice owner knows the sting of hiring someone who seemed perfect on paper, only to discover their attitude doesn't align with the existing practice values. It's not just about...

CBP 227: Converting Attendees into Cash-Pay Consults at a Busy Event from 2023-09-19T23:37

Imagine you’re at a busy event, and more than one potential client is waiting to talk with you. How can you juggle prospects in a way that makes the most of all your opportunities? Thi...

CBP 226: Silent Profit Killer: The True Cost of an Ineffective Admin in a Cash-Based Clinic from 2023-09-06T00:14

Every private healthcare practice owner knows the importance of a well-functioning front desk. But have you ever stopped to consider the true cost of employing an admin who isn’t great...

CBP 225: Cash-based memberships: transform your practice with recurring revenue from 2023-08-31T01:11

Imagine your healthcare practice thriving on predictable income that is not dependent on an uninterrupted flow of new patients. This foundation can help keep your business in the black...

CBP 224: Email strategies that bring patients back from 2023-08-16T09:57

Are you missing out on the easy sales that can come from people who already understand the incredible value of your cash-based services? Just because a patient has completed their full...

CBP 223: Bulletproof Your Healthcare Practice With A High-Ticket Offer from 2023-08-03T05:33

Could your practice benefit from the noticeable injections of revenue a high-ticket offer can provide? This is one of my favorite strategies for recession-proofing, as it tends to appe...

CBP 222: Elevate Your Referral Game by Tapping into Affluent Patient Networks from 2023-07-20T06:22

As the owner of a cash-based practice, you know the value of having patients that can easily afford to pay out of pocket for top-quality care. Today, I'm excited to share with you a si...

CBP 221: Raise Rates Fearlessly in a Cash-Based Practice from 2023-06-29T12:45

The thought of raising rates often stirs up feelings of stress and uncertainty—even outright panic—for a cash-based practice owner. And that fear can keep you working for less than you...

CBP 220: How to avoid hiring a future cash-based competitor from 2023-06-15T03:28

Are you about to make a critical mistake now that you found an amazing clinician who is interested in a job? In our zeal to nab a talented candidate, we often tend to overlook the long...

CBP 219: Hourly vs. base salary for your clinicians—What to know from 2023-06-01T11:03

In today's competitive job market, it's crucial for practices to create employment packages that not only attract talented candidates but also keep them motivated during uncertain time...

CBP 218: Proven Promotions and Revenue Boosters for Your Practice from 2023-05-25T03:29

Are you looking to give your cash-based practice a quick revenue boost? Look no further! Promotions are an effective tool for bringing new patients to your clinic or enticing existing ...

CBP 217: A quick tip to get more patients from your presentations from 2023-05-11T06:38

If you’re going to the effort of creating a highly valuable presentation or workshop as a marketing tool, you need to be sure you get some business in return. But the critical step tha...

CBP 216: The Recession-Proof Practice: How to Succeed During a Downturn from 2023-04-27T13:00

Are financial pressures making it harder to get potential patients to say ‘yes’ to treatment? In recent months, this has become a growing concern for many cash-practice owners. And tha...

CBP 215: 5 Post-Discharge Tactics to Get More Reviews, Referrals, and Patient Reactivations from 2023-04-13T13:00

Looking for some easy ways to maximize your practice potential and attract new business? Crafting a solid patient discharge follow-up system is a great place to start. While an organiz...

CBP 214: The Secret to Selling Prevention Services in a Cash-Based Practice from 2023-03-28T09:11

During these uncertain times, many practice owners are looking for new service areas that can provide additional revenue and marketing potential. One such area th...

CBP 213: Do this… or lose to your cash-based competition from 2023-03-09T05:09

In the decade since I started my own cash-based practice, the market has been flooded with out-of-network competitors—which makes it a whole lot har...

CBP 212: Unlocking the Secrets to Stellar Front Desk Staff Performance from 2023-02-23T05:00

As the first voice most of your leads will hear, your front desk admin is incredibly important to the success of your cash-pay practice. If the impression they deliver isn’t great, the...

CBP 211: 4 ways to reduce sticker shock for your cash-pay services from 2023-02-02T05:40

Tired of dealing with uncomfortable silence or a hasty ‘no thanks’ as soon as a prospective patient hears how much they’ll have to pay for treatment at your clini...

CBP 210: Little-Known Tips to Negotiate The Best Lease For Clinic Space from 2023-01-19T06:48

Thinking about moving or expanding your practice? This process can either be exciting or incredibly expensive and disappointing, depending on what comes of the ne...

CBP 209: 2022 Year In Review and Lessons Learned from 2023-01-05T02:37

Hard to believe it’s already time for another annual year-in-review podcast! As usual, I listened to the recordings from prior years to find out how my previous e...

CBP 208: The critical first step of a great annual business plan from 2022-12-14T04:54

How successful was your practice in 2022? What specific factors have contributed to its success? Which things are holding you back? What do you need to protect ag...

CBP 207: Lead Magnet Ideas That Get Cash-Pay Patients Fast from 2022-10-27T10:50

Have you got a great lead magnet but not sure how to get it in the right hands? Looking for ways to get new patients through the door quickly? Want to make sure y...

CBP 206: 4 keys to minimize patient drop off and get full POC commitment from 2022-10-13T01:47

Tired of seeing patients fall off the schedule the minute they feel a bit better? In addition to profit leak from all the anticipated visits that never happen, th...

CBP 205: How to Create a Cash-Pay Membership Program That Sells Itself from 2022-09-29T02:32

Want some stable revenue that doesn’t depend on new patients? If so, you’ll want to check out this week’s podcast. You’ll learn how your practice can market a cas...

CBP 204: How to convert more of your Facebook leads into cash-pay patients from 2022-09-15T01:36:28

Frustrated that your Facebook ads are flooding your practice with leads that never convert? Trust me, you’re not alone! Once you have developed a successful ad ca...

CBP 203: Profit-Producing Keys to Hiring&Training the Admin for your Private Practice from 2022-09-01T00:22:42

Is your practice ready for some help managing the front desk? It’s an inevitable part of building a successful business—but if you don’t find the right person, it...

CBP 202: How to get patients to see your new clinicians instead of you from 2022-08-18T03:30:50

Are you overloaded with patients while your new hire still has huge gaps in their schedule? This patient scheduling problem is one of the biggest hurdles practice...

CBP 201: How to convert phone consultations into cash-pay patients from 2022-08-04T13:55:52

Do you hate it when a prospective patient asks about insurance right out of the gate? If so, you are not alone. But fortunately, handling those calls is a learned...

CBP 200: Little-Known Keys to Converting Consultations into Cash-Pay Patients from 2022-07-14T02:16:50

Are you frustrated by the number of new-patient consultations who never move forward with treatment? These missed opportunities can quickly drain your resources a...

CBP 199: How to get more google reviews and make your social media actually produce patients—with Scott Waddell from 2022-06-30T00:59

Does the mention of “social media marketing” make you want to crawl under your desk? Are you struggling to figure out how to get more Google reviews? Are you havi...

CBP 198: Niche Healthcare Marketing that produces Cash-Pay Patients from 2022-06-16T14:22:50

If you’ve ever struggled to get enough patients in your niche, this week’s podcast episode is a must-listen. I share a low-cost niche healthcare marketing plan th...

CBP 197: How to drop low-paying insurance contracts without losing patients from 2022-06-02T06:16:16

If your profits are being squeezed by low-reimbursement insurance contracts but you hesitate to drop them because you think you'll lose too many patients, then th...

CBP 196: How to turn physical therapy workshop attendees into cash-pay patients from 2022-05-19T17:39:04

Do you struggle to turn workshop attendees into paying customers? There’s little more disappointing than having put a huge effort into creating highly valuable conte...

CBP 195: ​​Top practice growth strategies for any budget from 2022-05-05T18:16:21

Wondering if there’s a way you could leverage your resources to see better growth for your practice?  It can be confusing to figure out the best way to get the wo...

CBP 194: How to get a potential referral source excited about your practice from 2022-04-21T17:57:21

Need to make a great impression with a promising potential referral source? Then this week’s podcast on how to manage your first meeting with a nearby provider sh...

CBP 193: How to get more attention for your practice from existing marketing efforts from 2022-04-13T06:07:10

Don’t reinvent the wheel every time you want to create a touchpoint with your audience! There are some simple strategies for repurposing your articles, resources, an...

CBP 192: How to build the right team to scale your cash-based practice from 2022-04-07T12:59:15

Are you getting ready to hire but afraid of putting your practice in the wrong hands? Creating the right team is definitely one of the trickier parts of growing a...

CBP 191: How to start your cash-based practice as a low-risk side hustle from 2022-03-31T17:00:55

Do you dream of starting your own cash-based practice but are held back by the fear of what it will take to make that work? If so, this week’s podcast may be just wh...

CBP 190: Is an event booth a good way to market a cash-based practice? from 2022-03-17T12:08:21

Does it make good business sense for a cash-based practice to have a presence at a local event? After all, the investment doesn’t only include the price of the booth...

CBP 189: How to get leads to answer the phone when you call from 2022-03-03T12:46:38

Tired of playing phone tag with prospects? Are you sometimes ghosted by website leads? If so, this podcast may be just what the doctor ordered to help you learn p...

CBP 188: Two simple elements that turn tough decisions into easy ones for your cash-based practice from 2022-02-17T16:33

Do you have trouble deciding whether to pursue each new opportunity that arrives? Do you find it hard to hire people who are a great fit for your practice? Do you so...

CBP 187: A low-stress way to start a cash-based practice—with Jason Racca from 2022-02-04T19:00

If you’ve been thinking about going out on your own but are afraid to make the leap, you’ll definitely want to hear this week’s podcast. Jason Racca is one of my Listen

CBP 186: How to find out if a potential employee is right for your practice from 2022-01-20T17:49:43

So you’re ready to hire, and you’ve got interviews scheduled. But do you know how to strategically use an interview to find out if a candidate is going to be a good fit for your practice?

CBP 185: How to rise above cash-pay competition in 2022 from 2022-01-06T17:58:55

The cash-pay practice model is going to see major changes in 2022, and nobody seems to be talking about it! … That’s why today’s podcast is so important—because u...

CBP 184: Should I hire a professional marketing company for my cash-based practice? from 2021-12-30T14:27:53

Thinking about handing off your marketing to a slick vendor who promises fantastic ROI? Before you leap head-first into any deals, you’ll want to make sure you kn...

CBP 183: Cash-based functional medicine practice since 1995—with Dr. Tom Yarema from 2021-12-09T13:55:33

It’s not everyday I get to interview someone who has been making the cash-based healthcare model work since the 90’s! But in this interview you’ll go on a journey...

CBP 182: How to create an exceptional patient experience from 2021-12-02T19:23:25

Are you missing opportunities to turn your patients into raving fans? Since human beings are wired to notice defects and problems, it takes more than just compete...

CBP 181: From cash-practice launch to 6-month waitlist in just over a year ... during the pandemic—with Jenny Williams from 2021-11-18T13:13:37

Jenny Williams felt called to pediatric OT since high school. But shortly after graduation, her job in an insurance-based setting where she had to see as many as ...

CBP 180: How to optimize the profit potential of your past patients from 2021-11-04T13:30:08

Are you so focused on getting new patients in the door that you’re missing out on the profit potential of your already-satisfied customers? Similar to Listen

CBP 179: How to maximize the lifetime value of your average plan of care from 2021-10-21T16:32:38

Tired of losing patients who improved just enough that they lost interest and never returned? This costly “profit leak” erodes your lifetime revenue per patient, ...

CBP 178: You're doing your patients and your business a terrible disservice if you're doing this from 2021-10-14T11:37:57

Do you have a hard time recommending the optimal treatment plan to a cash-pay patient who seems of modest means? In an effort to be sensitive to our patients' lim...

CBP 177: You + Smart Phone = New Patients... Here's How from 2021-09-30T13:19:06

Did last years’ explosion in telemedicine get you curious about how you might leverage video to reach potential patients? While the idea of creating marketing vid...

CBP 176: How to turn a dull practice website into a patient-generating powerhouse from 2021-09-23T16:02:23

Is your practice website little more than a digital business card? If so, you’ll want to listen to this week’s podcast… because that boring practice website is le...

CBP 175: The easy way to get new patients to give your practice a try from 2021-09-16T18:50:43

Looking for a way to attract your ideal customer and make it obvious they’ll want to work with your practice? By crafting an irresistible promo offer, you can get...

CBP 174: How to squeeze the most “juice” out of your current customers with WOM marketing from 2021-09-09T14:38:26

Looking for a fast, easy way to attract tons of highly interested customers to your door? Then this week’s podcast on word-of-mouth marketing (WOM) techniques is ...

CBP 173: How to Decrease Patient Dropoffs in a Cash-Based Practice from 2021-08-19T11:48:11

Are you tired of watching your “busy” schedule end up full of holes? If too many patient dropoffs are wreaking havoc on your practice, you’ll want to give this po...

CBP 172: The secret to success in selling injury prevention services from 2021-08-12T11:37:06

If you offer injury prevention services in your practice, you’ve likely faced a common paradox of human behavior—how do you convince people to invest time or mone...

CBP 171: The data on how PT private practices actually held up during 2020 and what’s on the horizon —with Heidi Jannenga of WebPT from 2021-08-05T11:45:09

Ever wonder how badly the pandemic and 2020 really was for the average PT private practice? Or what practice owners and practitioners did to get through it, and h...

CBP 170: Creative approaches to help patients afford the high-quality care they need from 2021-07-29T09:41:36

Tired of losing patients to a cheaper clinic when you know they really need the higher-level care you provide? Sadly, the cost to the patient of not getting the h...

CBP 169: Going Completely Out-of-Network Overnight and Keeping a Completely Full Schedule of Private-Pay Patients—with Dan Bockman DC from 2021-07-22T09:46:57

Are declining reimbursements driving you to the brink? Well, then you’ll be especially interested in this interview with Austin cash-practice owner Dan Bockman, o...

CBP 168: How to create lead magnets that actually produce business for a cash practice from 2021-07-08T17:40:27

Looking for a great way to showcase your services to a brand-new audience? A great lead magnet might just do the trick. In their many forms, lead magnets can be o...

CBP 167: How to handle emailed questions about cash-pay rates from 2021-07-01T07:43:04

Given the pace of modern life and the fact that people tend to keep a smartphone at hand 24/7, it’s not uncommon for a cash-practice to receive some pretty tricky...

CBP 166: How to sell packages, use guarantees and payment plans, and overcome spouse objections in a cash-based practice from 2021-06-24T09:00:17

This episode is perfect for anyone interested in learning how to better manage patient price objections. You'll hear how to sell treatment packages, how to skillf...

CBP 165: Is it time to raise your cash-pay rates? from 2021-06-10T12:39

The idea of raising your rates is enough to induce quiet panic among most cash-based practice owners. Yet it is one of the easiest ways to both improve your compe...

CBP 164: How to create a positive work culture among your staff from 2021-05-27T17:46:37

No one wants to work in a toxic environment characterized by in-fighting and power struggles among staff, and you certainly can’t afford to have work squabbles in...

CBP 163: Cash-based success in a traditionally insurance-based niche—with Angela Wicker-Ramos from 2021-05-20T10:46:58

Since I last talke...

CBP 162: How to find new patients fast with in-person marketing strategies from 2021-05-06T13:32:16

When it comes to marketing a cash-based practice, there’s simply nothing that can replace offline marketing strategies—that is, good old-fashioned, face-to-face r...

CBP 161: How to sell packages in a cash-based practice from 2021-04-29T11:08:11

Offering discounted multi-treatment packages can be a great way to help fill your clinic’s schedule, and minimize drop-offs to maximize the raving fans you create...

CBP 160: How to Build a Cash Practice in a Small Town with No Established Referrals or Patients — with Tammi Stewart from 2021-04-22T13:56:33

Ever think a cash-based practice won’t work in a rural area without “a lot of money”? Well, I’m especially proud to share this interview with cash practice owner ...

CBP 159: Without this, you’re shooting your marketing arrows in the dark from 2021-04-15T12:12:45

In order to be able to attract your ideal customer, you need to define exactly who that is. This may sound self-evident, but so few businesses actually do it, it’...

CBP 158: The secret to making Instagram pay big for a cash practice—with Jorge Massano from 2021-04-08T12:55:56

This week’s podcast features my conversation with Jorge Massano, one of my Listen

CBP 157: Cash-Practice Tips for Hiring Contractors on Upwork and Fiverr from 2021-04-01T09:46:11

Need help creating a compelling landing page or blog post? Maybe you’d like ongoing help from a virtual assistant, graphic designer, or website expert—but don’t k...

CBP 156: How to sell without sounding salesy from 2021-03-25T11:52:13

Do you secretly dread having to sell your services to prospective patients? If so, you’re not alone. This is one of the most-common complaints I hear from other c...

CBP 155: How to fill your schedule with patients using a network of referral partners—with Greg Judice from 2021-03-11T15:39:02

I’m so excited to share this inspiring interview with Greg Judice, one of my Listen

CBP 155: How to fill your schedule with patients using a network of referral partners—with Greg Judice from 2021-03-11T15:39:02

I’m so excited to share this inspiring interview with Greg Judice, one of my Listen

CBP 154: How to maximize word-of-mouth referrals for cash-based practice from 2021-03-04T13:23:36

Word-of-mouth referrals can be one of the easiest, lowest-cost ways to attract new patients to a cash-based practice. While this form of marketing can often be co...

CBP 153: Making a personal passion pay off in a profitable practice—with Chris Johnson from 2021-02-25T18:41:47

After finishing PT school, Chris Johnson spent a decade working as a therapist for a New York hospital in their cutting-edge sports medicine program. During that ...

CBP 152: The key traits of a successful cash-practice entrepreneur from 2021-02-18T14:39:22

I’m often asked what is the key to success as an entrepreneur. Based on what I’ve observed in my own businesses as well as the many other practice owners I’ve coa...

CBP 151: How to market your practice online like a pro—with Jordan Mather from 2021-02-11T05:01

Confused or clueless when it comes to Facebook Ads and how to create ad campaigns in-house that actually generate patients for your practice? Then this episode is...

CBP 150: How to improve the conversion rate for initial phone calls in a cash-based practice from 2021-02-04T13:36:20

Are you struggling to turn initial phone calls into cash-paying customers? Do you cringe when a prospective patient asks if you take their insurance? Then you won...

CBP 149: Integrative pain care techniques - Results people will go OON for—with Joe Tatta from 2021-01-28T12:30:56

This week’s podcast guest is an integrative pain care specialist who had a 15-location private practice that was primarily cash-based... In New York City! The rea...

CBP 148: Plugging Profit Leaks Throughout the Patient Lifecycle from 2021-01-21T12:38:51

In this episode, I explain how you can find opportunities for your practice throughout the patient lifecycle. This topic is critical because helping your existing...

CBP 147: 2020 Year in Review and How to Recession-Proof Your Practice in 2021 from 2021-01-14T13:02:32

Welcome to 2021! This past year exposed a lot of the vulnerabilities in our businesses, but fortunately, many practices were able to mitigate the potential threat...

CBP 146: How to build online communities that generate conversions—with Jessica Campos from 2020-12-17T13:15:58

Jessica Campos is a brand-building consultant who has cracked the code on leveraging online communities to advertise your business. Her proven strategies for buil...

CBP 145: Key performance indicators to track for a cash-based practice from 2020-12-10T10:57:44

In this episode, I explain the various key performance indicators (KPIs) that I suggest a cash-based practice owner should be focusing on. I’ll cover exactly whic...

CBP 144: Cash-Based Physical Therapy for a Yoga Niche—with Jaimie Perkunas from 2020-12-03T13:38:04

After Jaimie Perkunas graduated from PT school, she took a job in an outpatient clinic. She gradually began adding some yoga elements into that traditional settin...

CBP 143: Is your mindset helping or hindering your cash-based practice? from 2020-11-19T10:48:38

In this episode, I delve into a topic that I think is absolutely critical to any successful cash-based practice, and that is your mindset. After working with hund...

CBP 142: Escaping Insurance Insanity through a Direct Primary Care Practice—with Dr. Michael Kim from 2020-11-12T13:19:31

After medical school, Dr. Michael Kim worked for years in various conventional healthcare settings that made him worry about the growing negative influence insura...

CBP 141: How to find the right candidates for your cash-based practice from 2020-10-29T11:26:20

In this episode, I coach Jim Heafner on how to best manage the growth of his young cash-based practice as he approaches the moment when he’ll need to add his firs...

CBP 140: How to use an email newsletter to bring in new cash-pay business for your practice from 2020-10-22T11:18:54

In this episode, I discuss strategies to inexpensively market your cash-based practice using an emailed newsletter. You’ll hear how to decide what sort of message...

CBP 139: A marketing magician’s tricks to turn prospects into patients—with Dave Dee from 2020-10-15T11:16:32

I am so freakin excited about this episode and this guest … I have been on this guy’s email list for over 2 years now, and he emails me every day! Yes, you read t...

CBP 138: How to cultivate physician referrals for your cash-based practice from 2020-10-08T10:54:47

In this podcast, I share some strategies for cultivating your network of referring ph...

CBP 137: How to set up your cash-based practice for exceptional growth—Gene Shirokobrod from 2020-10-01T11:19:47

This highlights episode features a conversation I had with Gene Shirokobrod o...

CBP 136: Escaping a Broken System through Cash-Based Functional Medicine—with Dr. Morgan Camp from 2020-09-24T12:09:23

After Dr. Morgan Camp finished his Medical residency, he accepted a position in a successful, cash-based functional medicine clinic where he got to work alongside...

CBP 135: Compensation strategies that grow a winning cash-based practice team from 2020-09-17T10:00:14

As business around the country begins returning to normal, many practices are looking to hire new staff. With that in mind, this week’s Listen

CBP 134: The keys to patient-producing webinars for private practice—with Jordan Mather from 2020-09-10T15:48:23

Earlier this year, Jordan Mather and his partner Will Boyd set out to discover why some of their clients' online workshops were generating so much more business t...

CBP 133: How My Cash-Based Practice Actually Thrived in 2020 from 2020-09-03T04:01

In this episode, I dig into the specific strategies and marketing tactics that have led some practices—like Listen

CBP 132: Finding Fulfillment and a Fully Booked Schedule in a Cash-Based Practice—with Valerie Schwalbe from 2020-08-27T13:00

During PT school, Valerie Schwalbe discovered she had a passion for pelvic physical therapy. So right after graduation, she started a pelvic health program in an ...

CBP 131: How to successfully target a niche with cash-based physical therapy services from 2020-08-20T04:01

In this highlights episode, I explain how you can target a niche to make your practice stand out from the competition. Whil...

CBP 130: Killer tech that will make any cash-based practice stand out—with Scott Waddell from 2020-08-13T13:20:17

Scott Waddell has been building cutting-edge content management systems for more than 20 years. His company, Listen

CBP 129: How to Get Comfortable with Cost Conversations in a Cash-Based Practice from 2020-08-06T04:30

In this episode, I explain how you can develop a mindset that will allow you to artfu...

CBP 128: Podcasting for cash-based PT patients and referral sources—with Dr. Karen Litzy from 2020-07-23T09:01:59

Dr. Karen Litzy hosts of one of the most-popular PT podcasts in the country, with tens of thousands of monthly downloads. She has used her “Listen

CBP 127: Unraveling the mysteries of Facebook marketing for a cash-based practice from 2020-07-16T04:01

In this episode, we delve into the world of Facebook marketing for a cash-based practice. The discussion centers arou...

CBP 126: The Riches are in the Niches - Cash-Based Physical Therapy in the Golf Niche—with Eric Wallace from 2020-07-09T04:01

After Eric Wallace graduated from PT school, he worked for several years as a staff physical therapist at a hospital-based outpatient clinic. Though he’d never im...

CBP 125: How to improve your email deliverability and get better ROI on email marketing—with Prajanay Paul from 2020-07-02T04:01

In this highlights episode, Prajanay Paul of PatientSites.com explains how you...

CBP 124: Simple ways to optimize the patient experience in your cash-based practice—with Jerry Durham from 2020-06-25T04:01

After many successful years in private practice, Jerry Durham has made a business out of helping physical therapy practice owners to improve the client experience...

CBP 123: How to start promoting your cash-based private practice on social media from 2020-06-18T04:30

In this podcast, Jarod explains precisely how to get started with social media market...

CBP 122: Case Study - RE-filling Your Cash Practice Using Webinars During a Pandemic—with Jennifer McGowan from 2020-06-11T05:00

Jennifer McGowan had been a physical therapist for years when she got pregnant with twins. She already had 2 young daughters at home, so she began to realize that...

CBP 121: How to take your patient-producing, in-person workshops completely online—with Alex&Will from Healthy Funnel from 2020-05-22T04:01

Last week, I was interviewed by my friends Alex Engar and Will Boyd of Healthy Funnel. The fun and often funny discussion focused on something I’m incredibly fire...

CBP 120: Creating a Webinar Workshop Script That Attracts Telehealth Patients Like a Magnet from 2020-05-14T05:00

This week marks the launch of my Online Patient Attraction System Listen

CBP 119: Using Facebook Live Events to Market to Patients from 2020-05-11T17:23:54

In this episode, I explain how you can use Facebook Live events to market your cash-b...

CBP 118: How to Coach Referral Sources on What to Tell Patients About Your Cash-Based Practice from 2020-04-30T05:00

This week’s highlights episode is taken from an interview with Michael Garrett, MD, an Austin-area “direct primary care” ph...

CBP 117: How to Market a Cash-Based Practice on Social Media from 2020-04-23T05:00

In this episode, I do a deep dive on how to approach social media marketing for a cash-based physical therapy practice. You’ll learn about constructi...

CBP 116: The Mindset Needed To Power Through A Crisis from 2020-04-08T23:29:13

With all the stresses and fears plaguing many private practice owners right now, I thought this would be a good time to focus on mindset. There are some key compo...

CBP 115: How to Spark Innovation to Keep Your Practice Thriving Well Beyond the Pandemic—with Duncan Wardle, Former VP of Innovation at Disney from 2020-04-02T04:01

At a time when most business owners are scrambling to keep their business ...

CBP 114: Telehealth Masterclass - How To Setup And Market Telehealth Services In Less Than 48 Hours from 2020-03-26T04:01

In this week’s podcast, you get to listen in as I give my Mastermind group a detailed Masterclass on getting started with Telehealth services as quickly as possib...

CBP 113: How to Save Your Practice from Coronavirus with Telehealth Services—with Rob Vining from 2020-03-19T04:01

There isn’t a single private practice that won’t be affected by the Coronavirus pandemic in some way … some may fail, but others will flourish. This Listen

CBP 112: Creating cash-based business for a physical therapy practice with injury-prevention screenings from 2020-03-12T04:01

In this episode, I discuss the marketing potential in offering promotions for injury p...

CBP 111: How To Generate New Cash-Pay Patients with Instagram—Leon Knight from 2020-03-05T05:01

In this highlights episode, Leon Knight explains how he uses Instagram to bring in at least one new patient per week! To so...

CBP 110: Taming Your Student Loan Debt after Physical Therapy School—with Joseph Reinke from FitBUX from 2020-02-27T11:11:23

Joseph Reinke got his start working in investments. During the runup to th...

CBP 109: Does My Cash Practice Need an Online Booking System? from 2020-02-20T05:01

In this episode, I explain some of the unexpected benefits your cash-based practice can gain from using a good online booking system. While the convenience to pat...

CBP 108: How Your Patients Can File Out-Of-Network Self-Claims in Less Than 1 Minute—with Vatsal Thakkar from 2020-02-13T05:01

I’m so excited to share this tool and the fascinating story of how it came to be. It’s not every day a NYC psychiatrist finds himself in the software business, di...

CBP 107: Ideal Cash-Pay Services for Both In-Network and Out-of-Network Practices—with Phil Plisky from 2020-02-06T18:49:55

In this highlights episode, Phil Plisky explains exactly how an insurance-based clinic can generate lots of cash-based reve...

CBP 106: Escaping Reimbursement Nightmares by Transitioning Out Of Network—Cody Barnett, PT from 2020-01-30T12:31:22

In 2005, Cody Barnett left his job to open a physical therapy practice because he wanted to be able to provide the kind of care that exceeds patient expectations....

CBP 105: How to Target and Stand Out in Your Niche Cash-Based Practice Marketing—with Eric Oliver from 2020-01-23T05:01

In this highlights episode, Eric Oliver explains exactly how he was able to finally start getting traction with the marketi...

CBP 104: $1000 cash-pay treatment sessions—with Gina Calderone from 2020-01-16T09:54:16

This is the first interviewee I’ve had on the podcast who offers single-sessions that cost over $1000! Granted, these are 4-hour sessions, but it was quite impres...

CBP 103: How a cash-based practice should answer the question, “Do you take my insurance?” from 2020-01-09T05:01

In this episode, I discuss the rather uncomfortable question often raised by prospective patients—that is, whether you participate with their health insurance pla...

CBP 102: How To Bulletproof Your Cash-Based Practice—2019 Year In Review from 2020-01-02T17:48:40

So here we are in 2020! This past year has been both incredible and incredibly challenging, and I wanted to share my biggest cash-based practice lessons learned a...

CBP 101: Transitioning an In-Network Practice to Cash-Based—with Meredith Soelberg and Brooke Mitchell from 2019-12-16T20:44:09

In this highlights episode, Meredith Soelberg and Brooke Mitchell describe their experience as employees in an  insurance-based physical therapy practice that had...

CBP 100: Multi-Clinic Multi-Employee Cash-Based Practice in Record Time—Part 2, with Brenda Heineke from 2019-12-12T14:36:48

This is Part 2 of my interview with Brenda Heinecke, who has spent the last 4 years building an incredibly successful pelvic-floor physical therapy practice that’...

CBP 99: Multi-Clinic Multi-Employee Cash-Based Practice in Record Time —PART 1—Part 1, with Brenda Heinecke from 2019-12-05T05:01

Brenda Heinecke knew she wanted to be a physical therapist since high school. She envisioned a peds focus for her career, but once she landed her first job after ...

CBP 098: The top 3 tactics that improve website SEO for a cash-based practice from 2019-11-29T05:01

In this episode, I share website strategies that will help your cash-based physical therapy practice generate more leads that eventually become paying customers. ...

CBP 097: Pursuing Your Passion in a Cash-Based Physiotherapy Practice with Joey Salgado and Josh Moreali from 2019-11-21T05:01

After grad school, Joey Salgado found his first job overwhelming and disappointing, as he was required to see 4-5 pts per hour plus the evals that came in. Assort...

CBP 096: Tips for marketing your cash-based practice from 2019-11-14T05:01

In this episode, I answer some of the questions I received on how I market my own cash-bas...

CBP 095: A Booming Cash-Based Pre- and Post-Partum Physical Therapy Practice —with Alicia Willoughby, MSPT from 2019-11-07T05:01

After watching her employers in an insurance-based practice “drowning and miserable” for 5 years, Alicia Willoughby knew she wouldn’t work in that business model ...

CBP 094: Hiring for a growing cash-based practice—with Carlos Berio, DPT, MS, CSCS, CMTPT from 2019-10-31T04:30

Dr. Carlos Berio shares his strategies for growing a cash practice to include multiple therapists. He candidly discusses the practical considerations of hiring in...

CBP 093: Building a Cash-Based Sports Rehab Practice&Membership Website—with Greg Schaible, PT, CSCS from 2019-10-24T04:01

During PT school, Greg found a fantastic sports rehab website and set up a clinical rotation with its founder, Joe Heiler. That experience was life changing for Greg. After graduation, he found ...

CBP 92: The Economics of Starting a Practice from 2019-10-17T04:01

Considering starting a cash-based practice or online business? Here’s my advice on the top things to consider in your decision-making process that will ensure you are geared toward success.This ...

CBP 091: Growing a Niche Cash-Based Parkinson’s Physical Therapy Practice with Michael Braitsch, PT, DPT from 2019-10-10T04:01

After leaving a career in finance where he was “pretty miserable,” Mike Braitsch decided to start anew and pursue his passion for physical therapy. During his edu...

CBP 090: A busy multi-disciplinary cash-based practice in less than 2 years - with Kelsey Baas PT, DPT from 2019-09-17T21:01:27

If you can’t find your dream job, create it! After receiving her PT degree, Kelsey Baas found rewarding work in the specialties of developmental pediatrics and or...

CBP 089: How to use telehealth to create or grow a cash-pay physical therapy practice with Rob Vining from 2019-08-29T05:00

In 2005, Rob Vining developed and launched the world’s first digital practice for physical therapy. His telehealth model allowed him to accept and treat patients ...

CBP 088: Monthly Payment Plan Membership Model for a Cash-Based Practice with Cameron Garber from 2019-08-21T16:00

After PT school, Cameron Garber found himself increasingly frustrated by the standard approach to healthcare that focuses on treating illnesses rather than preventing them. This led him to buy a...

CBP 087: Building a Busy Cash-Based PT Practice in Under a Year - Dr. Amanda Heritage from 2019-07-09T22:42:51

“Am I living out my purpose?” That’s the question Amanda Heritage asked herself as she assessed her career in physical therapy. When she realized the answer was “...

CBP 086: 100% Mobile Neuro Cash Practice with Independent Contractors - Tony Noto, DPT from 2019-06-07T10:55:32

In this interview, Tony describes how he built a 100% mobile neuro cash-based practice from scratch, walking us through his journey and how he specifically got started with home care. He shares ...

CBP 085: Neuro, Non-Profits, and...the NBA? - Dr. Valerie Johnson from 2019-05-10T16:13:18

What do neuro, non-profits, and the NBA have in common? They are all major components of Valerie Johnson’s successful cash-based neuro practice in Dallas-Fort Worth! Valerie’s jumped on a number...

CBP 082: Multi-Therapist Cash Practice in Less than 3 Years - Dr. Kevin Vandi from 2019-04-30T17:53:23

Kevin Vandi knows how to market a high-tech cash practice. 3 years ago, Kevin opened Competitive EDGE PT as a full-scale running gait lab and sports performance ce...

CBP 084: Biz Lessons from the ICU - Part 2 from 2019-04-18T20:07:18

*NOTE: This is second part of my Biz Lessons from the ICU podcast series. You can listen to part one HERE.*

CBP 083: Business Lessons from the Intensive Care Unit from 2019-02-01T18:30:34

CBP 081: Growing a Cash Practice with Zero Paid Marketing - Dr. Carlos Berio from 2018-09-13T14:39:55

Over four years ago, Dr. Carlos Berio was the SEVENTH guest on the Cash-Based Practice Podcast. It is hard to believe how...

CBP 80: Concierge PT and Podcasting for Patients - Dr. Karen Litzy from 2018-08-23T14:07:16

Between running her cash-based practice in NYC, recording her thriving Healthy Wealthy and Smart podcast, and co-founding the Women in PT Summit, Dr. Karen Litzy i...

CBP 079: A Cash Practice Fueled By … Instagram?! 75K Followers And Growing With Leon Knight from 2018-07-05T12:12:10

With over 75,000 followers, Leon Knight gets at least one patient a week directly from Instagram. For a small solo cash practice … that’s huge! (especially since h...

CBP 078: Cash Practice Q&A - Jarod Answers The Most Common Questions from 2018-06-21T16:00

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CBP 077: From Side Hustle to a Fully-Booked Cash Practice - Jim Heafner from 2018-06-07T14:51:35

Jim Heafner, PT, DPT, OCS, started his cash practice as a “side hustle” while working home health prn in Boulder, CO. Within a year of opening, Jim was able to sca...

CBP 076: Optimizing Your Email Deliverability and Website SEO to plug Cash Practice Profit Leaks from 2018-05-24T14:22:52

This episode solves two incredibly common but little known problems for private practices… First, the average email deliverability rate is around 60-70%… which means 30%-40% of your emails are n...

CBP 075: The Keys to Successfully Going Out-of-Network and Maintaining Patient Volume - Part 2 from 2018-05-08T19:19:04

In our previous ...

CBP 074: The Keys to Successfully Going Out-of-Network and Maintaining Patient Volume from 2018-04-26T00:32:53

Sturdy McKee took a booming 3-clinic in-network practice and successfully transitioned completely out-of-network without missing a beat. In this episode, Sturdy shares the patient communication ...

CBP 073: Must-Know Advancements in Lead Generation and Marketing Over the Past 3 Years – with Scott Waddell from 2018-04-09T21:58:34

Back in episode 23 and episode 24, Scott Waddell, president of PatientSites.com, gave us tons of advice on how to turn our websites into patient-generating machines. Now, 3 years later, Scott is...

CBP 072: Hybrid Cash-Practices and the Art of Serial Entrepreneurship - Maury Hayashida, DPT from 2018-03-31T16:00

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CBP 071: Creating Online Communities to Grow Your Cash-Based Practice - Sarah King, DPT from 2018-03-16T16:00

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CBP 70: Costly Tax Mistakes Made By Private Practice Owners - Craig Cody, CPA from 2018-03-02T03:57:31

CBP 069 How to Build a Cash Practice: Checking in With the Guys from the Duck Legs Podcast Part 2 from 2018-02-15T16:50:13

*Note: this is part two in a series. To listen to part one, please click here* In part one, the guys from Duck Legs Podcast hosted me for a Facebook Live video interview. We talked about why I s...

CBP 068 How to Build a Cash Practice: Checking in With the Guys from the Duck Legs Podcast from 2018-02-08T06:00:51

CBP 067: Learn From My Mistakes! Lessons Learned in 2017 and HUGE Changes Coming in 2018 from 2018-01-11T12:00:54

“It’s good to learn from your mistakes. It’s better to learn from other people’s mistakes.” ~ Warren Buffett I’m a strong believer in this statement from the world’s greatest investor. That’s wh...

CBP 066: Finally! Interview with Jen Gamboa, Owner of the Largest Cash Pay PT Clinic in the US from 2017-12-21T03:39:15

CBP 065: Growing from Solo Practitioner to Multi-Therapist Cash Practice: Catching Up with Aaron LeBauer from 2017-11-21T06:00:44

CBP 64: Over 20 Frequently Asked Questions – ANSWERED! from 2017-10-06T12:00:31

Before we get into this podcast episode, a quick reminder that I’m hosting my an in-person 2-day workshop for PT practice owners who want to start/grow a cash-pay practice and develop a 1-year a...

CBP 063: HUGE news! (And Talking Shop with Paul Gough and Students From his Accelerator Program) from 2017-09-14T12:00:58

CBP 062 From Solo Cash Practitioner to 3 Full-Time Therapists in 2 1/2 Years! - Catching up with Danny Matta from 2017-08-31T12:00:59

CBP 061: Explosive Growth in His Full Service Performance&Wellness PT Practice: Follow Up Interview with Eric Oliver from 2017-08-24T02:34:28

CBP 060: Managing a Home-Based Cash Pay Practice from Around the World: Interview with Ben Gold from 2017-08-03T11:00:21

CBP 59: From Stressed and Overworked to a Completely Automated, Million-Dollar, Out-of-Network Practice - Interview with Dr Jamey Schrier, PT from 2017-07-13T12:00:23

Big news! This podcast has hit 200k downloads—Thank you so much for getting it there. I couldn’t have done it without your support!

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CBP 58: It's been a wild ride - A review of the past year in my Cash-Based Practice from 2017-05-06T13:28:08

CBP 57: My Morning Routine, Staff Training Musts, Patient Communication Tips, Cash-Practice Marketing Advice, and Much More from 2017-04-08T12:00:56

CBP 56: The Unforeseen Challenges of Growing from Solo Practitioner to Business Owner – Reverse Interview with Paul Gough from 2017-02-02T12:00:03

In this reverse interview, I’m fielding questions from Paul Gough about my first year of expanding from solo-practitioner to hiring staff and becoming a multi-therapist practice owner. We especi...

CBP 055: Interview with Direct Primary Care Physician Michael Garrett MD from 2017-01-12T12:00:07

CBP 54: The Logistics of Billing OON on Behalf of Patients - Cash PT Lunch Hour interview of Jerry Durham PT – PPS Conference Episode Part 2 from 2016-12-08T12:00:09

CBP 053: My Bar-Side Q&A with DPT Students – PPS Conference Episode Part 1 from 2016-11-10T12:00:01

CBP 052: How to Break Into a Niche Market&Generate Loads of New Patients with Both Offline and Online Marketing from 2016-10-13T11:00:55

As competition increases, POPTS and hospital systems horde referrals, and profit margins are squeezed by declining insurance reimbursements, targeting a niche market in which you become the “go-...

CBP 051: Big Success in a Small Niche – Interview with Angela Wicker-Ramos DPT of Cancer Rehab Austin from 2016-09-14T16:00

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CBP 050: From Newbie to Successful Cash Practice in Less Than 2 Years – Interview with Sarah King DPT from 2016-08-18T12:00:57

CBP 49: Mike Reinold – The First Two Years Of His Successful Cash-Pay Practice from 2016-07-21T12:00:48

CBP 48: Break the PT Salary Ceiling by Starting Your Own Practice OR an ONLINE Business - Reverse Interview w/ Chad Prince PT from 2016-06-23T12:00

CBP 47: Are Cash-Practices Scalable? Can They Go Big? from 2016-05-27T12:00:50

CBP 046: Started in network with 15 insurance companies... now he’s down to 2! from 2016-04-28T12:00:50

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The Automated Systems that Run his 4-Clinic Cash-Based Practice while he Travels the World Half of Each Year - Live In-Person Interview with Paul Gough from 2016-04-07T05:00:32

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CBP 045: An Insurance-Based Practice with Loads of Cash-Based Revenue – interview with Al Moreau PT from 2016-03-31T12:00:12

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CBP 44: PPS 2015 Highlights – Part 2 – 6 Marketing Geniuses Walk Into A Bar... from 2016-03-10T12:00:31

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CBP 43: PPS 2015 Highlights - Part 1 - "I F@#%ing Love Jerry Durham" and other Social Media and Marketing Knowledge Bombs from Gary Vaynerchuk from 2016-02-18T13:00:54

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CBP 042: Success in the Cash-Based Practice Model since 1996! Sage Wisdom from Bob Cohen PT from 2015-11-19T12:00:40

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CBP 41: Bar-Side Chat with Paul Gough - Systems to Scale Your Cash Practice and Keys to Hiring and Training Staff from 2015-10-29T12:00:32

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CBP 040: The Home/Office-Visit Cash-Practice Model – Rockstar Advice from Karen Litzy DPT from 2015-10-08T12:00:47

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CBP 39: MEDICARE and Cash-Pay Physical Therapy – a Full Overview of the Rules on Taking Private Payment from Medicare Beneficiaries from 2015-09-25T16:00

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CBP 38: Easy Ways to Increase the Perceived Value of your Services and Generate More Business from 2015-09-10T12:00:47

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CBP 37: PART 2 - Booked and Charging $150 When His Competitors Charge $0 - Direct Response Marketing for PT Practices with Paul Gough from 2015-08-27T12:00:23

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CBP 36: PART 1 - Booked and Charging $150 When His Competitors Charge $0 - Direct Response Marketing for PT Practices with Paul Gough from 2015-08-13T12:00:28

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