Why You Don’t Need a Website as a New Career Coach (and 7 things you need instead) - a podcast by Classy Career Girl International, LLC

from 2023-10-06T10:24

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"Why You Don’t Need a Website as a New Career Coach (and 7 Things You Need Instead)"

Introduction:

In today's episode, we'll tackle a common misconception among new career coaches: the belief that you need a website to kickstart your coaching career.
We'll explore the seven crucial elements you should focus on instead of investing time and resources in a website right away.

Segment 1: The Misconception About Websites:

Many new career coaches think a website is their first priority, but it may not be.
We'll explain why it's more beneficial to build your coaching foundation before investing in a website.

Segment 2: The 7 Essentials for New Career Coaches:

1. Elevator Pitch:

The importance of a concise and compelling elevator pitch to introduce yourself and your coaching services.
Tips on crafting an elevator pitch that resonates with potential clients.

2. Bio:

Why a well-crafted bio is crucial for establishing credibility and trust.
Guidelines for creating a bio that highlights your coaching expertise and personality.

3. Calendar and Application:

The significance of having a clear scheduling system and an application process for potential clients.
How these tools can streamline client onboarding and ensure a good fit.

4. Niche/Specializations:

5. Practice Coaching and Sales Calls:

The value of gaining real coaching experience and conducting sales calls.
Why practice coaching and sales skills are more critical than a website in the beginning.

6. Weekly Content - Go Live or Pre-record a Video:

The benefits of creating and sharing weekly content to showcase your expertise and build an audience.
Options for producing content, such as going live or pre-recording videos, and finding your preferred format.

7. Digital Product Sales Page:

Exploring the potential of offering digital products related to your coaching services.
Setting up a sales page to promote and sell these products to your audience.

Segment 3: The Website as the Final Step:

Emphasizing that a website should come after you've established the essential elements mentioned earlier.
Clarifying that a website is a tool to enhance your coaching business, not the foundation.

Conclusion:

Highlighting the key takeaway: as a new career coach, you don't need a website right away.
Encouragement to focus on developing your elevator pitch, bio, scheduling system, niche, coaching skills, content, and digital products first.
Reminding listeners that success in coaching is built on your ability to connect with clients and provide value, not just on having a website.