Heather Osgood | Founder, Podcast Advertising at True Native Media Agency - a podcast by Wayne Cheong

We have Heather Osgood joining us as our special guest for our first ever Facebook Live stream episode over the weekend. We asked Heather:

- How the Covid-19 situation is currently affecting her?
- What she is seeing, how she is acting as a business owner, is doing anything differently right now than she were doing 2 weeks ago?
- What are her views on limiting media consumption, how important is that for her and her well being right now?
- What is her 15min rule mindset - which states that you can't worry about anything if it isn't going to happen in the next 15 minutes - that has helped her and also will help our listeners to manage anxieties but also make transformational change with our business and life
- What is her career, business and entrepreneurial journey that got her to where she is right now; What exactly her company true native media agency does?
- What are the things business can embark on during these challenging times? Her views that for some companies, this is a great time to experiment or pivot and even try podcast advertising
- Why companies consider podcast advertising, online channels opposed to offline channels? Why advertisers decided to invest in podcast and not just for the sake of diversifying marketing spend?
- How to leverage on the power of podcast advertising? How to pick a variety of podcasts? What is baked in or embedded podcast ads? What are dynamic ad insertions?
- How advertisers approach to podcast ad buying? How does she classify podcast ad buyers?
- Why advertisers may like that my podcast show has repeat advertisers or repeat sponsors and find it valuable in targeting the same demographic and segments or niche?
- What is her hot take on tactics adopted by podcast advertisers such as using embedded URL and post checkout survey to track how consumers heard of them or their products and get a sense of whether podcast advertising and campaign result is successful
- Which companies she thinks have a chance of succeeding more in podcast ads than others do? Is the landscape changing from pure B2C to B2B play? Would she recommend B2B companies who have never done podcast adverting to do podcast ads, how would she advice them on strategy?
- What is her hot take on diversifying influencer marketing, the correct mix of marketing dollar spend on core proven shows, ie those mid to small with loyal dedicated following to drive consistent performance and test shows, varying in size ie larger shows til they prove themselves

#covid19 #mentalhealth #influencermarketing #podcastadvertising #business #entrepreneurship #perspective #patience #innovation

Enjoy this episode - Stay safe , stay fun, we can get through this #pandemic #turbulenttimes together!

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