James Orsini | President at The Sasha Group - a podcast by Wayne Cheong

In this episode, James shared with us:

- How Gary Vaynerchuk’s desire to create a company to service small and medium-sized businesses resulted in the formation of The Sasha Group over a year ago
- Why The Sasha Group is the most “Gary-centric” offering in the VaynerX world
- Why he likes the idea of “getting the team out in the world more seeing clients in person; why business travel is a great teacher
- Why the goal of #SashaSaturdays is to continue to open doors and build connections for small businesses and the people who run and believe in them
- Why he often refer to The Sasha Group as a “Start Right” rather than “Startup”
- How speed and value has become The Sasha Group’s best selling proposition
- What the process of building this firm foundation is like ie. from recruitment of 7 key personnels to developing them and achieving goals and moved from a predominantly “Scope of Work” service to productivized offerings
- Why The Sasha Group is a place for small and medium size businesses who want to unlock explosive growth, where their clients will be serviced by an A-team of talent with Fortune 500 client experience and entrepreneurial infused DNA, and a consultancy whose foundation is rooted in empathy
- Why their upcoming AMA, together with Aaron Kovan, Chief Production Officer at Vayner Productions, is something all CMOs don’t want to miss

Further episodes of The CMO Asia Podcast

Further podcasts by Wayne Cheong

Website of Wayne Cheong