Julian Savitch-Lee | Founder, Programmatic Consultant and Advisor at DigiCake - a podcast by Wayne Cheong

More about Julian (reference source: LinkedIn) - he is an organised event professional, now working with online advertising technology Industry. He is an Internet advertising professional with two and a half years working experience of working for two major publisher websites in the UK with huge, loyal user bases. During five years at one of most innovative companies in the display advertising space, Rubicon Project, the team he was part of grew the INTL business to approximate annual triple digit growth culminating in an IPO in 2014. He can now be found supporting buying Demand Side Platforms (DSPs) at IPONWEB's revolutionary Bidswitch platform for Supply Side Platforms (SSPs) and DSPs to transact online media spend using Open RTB protocol via a smart central proxy layer. Possessing more than ten years full time experience and degree in the art of event management from the UK School of Event Management at Leeds Metropolitan University and using this to manage a weekly comedy show in London, Bear Funny Comedy, he takes great delight from working with fantastic artists in his spare time and as a great account personnel of advertising platforms in working hours.

His specialties are: Account Management, Research, Analytics, Ad Network User Interface use, User Experience testing, Understanding and working with Online Advertising metrics including PPC, CPA, CPM, trafficking, set up, optimization of online display campaigns, working towards improving the ROI. Event Management, Marketing, project planning, creative thinking, problem solving, pitching and understanding/working with online communities.

Further episodes of The CMO Asia Podcast

Further podcasts by Wayne Cheong

Website of Wayne Cheong