Merve Nazlioglu | Head of Marketing at Insider - a podcast by Wayne Cheong

Merve Nazlioglu is an accomplished global CMO, shareholder for a Sequoia-backed scale up unicorn with 8+ yrs experience in B2B Tech Marketing. She considers herself as: Avid intrapreneur. Tech-enthusiast. Underdog. Change-Maker. Culture Evangelist.

More about Merve: Heading the B2B Marketing function in 20 countries including Japan, UK, Australia, Korea and Singapore across 15+ industies for Insider — a Sequoia-backed AI-powered Multi-Channel Customer Experience/Personalization Platform, helping digital marketers drive growth across the funnel. They help Top 500+ global enterprise brands including Uniqlo, Samsung, New Balance, Virgin, Carrefour, McDonald’s, Toyota, CNN and Singapore Airlines grow.

She manages a team of 23 Marketers around the globe using Agile Scrum Methodology, running weekly sprints globally.

As the Head of Marketing & CMO, she is managing 23 Marketers around the globe and her top responsibilities include:

- Marketing Strategy for 20 countries
- Content Marketing
- Product Marketing (3 launches per quarter)
- Event Marketing (running educational, product, vertical, agency and social responsibility event; 1 per month/per region.
- Talent Marketing
- Digital Marketing & Social Media
- Public Relations
- Insider Marketing University (Training Marketers)
- Digital Growth Academy

Previous experience included B2B tech marketing for one of Canada’s most innovative market research technology companies (Deloitte Technology Fast 50™), targeting consumer insight professionals from world’s top brands (FMCGs, Tech, M&E, Finance, Health etc.) and establishing B2B marketing teams from the bottom up for tech startups.

Graduated (top 5% of major) from McGill University with Great Distinction.

She would also like our community listeners to know that she is a: Romantic. Underdog. Resolute. Curious Learner. Results-Driven. Creative Horsepower. Detail Freak. Romantic. Unicorn.

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