The CMO's Guide to China Marketing: Episode 4 - 2021 Predictions - a podcast by Steven

Mike and Steven are back with a slightly different format for episode 4 of The CMO's Guide to China Marketing this month. As it's January and a fresh start for a new year, the guys offer up their predictions for trends and developments that all international marketers need to keep up to date with for China marketing in 2021. 

They chat in-depth about:

• Agile marketing in China
• Brand fusion
• The China digital landscape
• China Trade exhibitions in 2021

If you think they missed anything, let us know! 

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