Bec Brideson on marketing to females&womenomics - a podcast by Filtered Media

Women account for more than 50% of the global population yet, by and large, they're kept out of the boardroom when it comes to marketing.

Estimated to be worth some 28 trillion of a 35 trillion dollar global consumer economy, it's undeniable that women - as a demographic - hold the pursestrings when it comes to the consumer economy.

In fact, women are so powerful as a consumer group that they could easily bring the world's most powerful companies to their knees, says marketing to women pioneer, Bec Brideson. "As a collective group, women are really powerful consumers and absolutely worth more than 50% of the economy and therefore, need to be considered in a more insightful and empathetic way to make sure that we're connecting the right messages with them," she adds.

"I believe that marketing needs to catch up with the social evolution that women are influencers and that we prefer to be connected to, in a different way than we've all been taught to market, so marketing has to evolve in the same way that women have evolved."

Listen in to this episode of The CMO Show as Brideson shares insights from her professional experience in marketing, shedding light on the huge gender gaps in the marketing industry - both in terms of career opportunities and campaign creation.

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