David Garden on shared&earned media in establishing trust with your audience (Australian Christian College) - a podcast by Filtered Media

David Garden, Group Marketing Director at Australian Christan College, sits down with host Mark Jones to discuss building trusted stakeholder relationships and partnerships, the role of shared and earned media in establishing trust with your audience, and how marketing professionals can use communication channels as tools to amplify a brand’s impact.

Resources

• Australian Christian College
• ACC Distance Education 

You might also like…

• Professor John Roberts on Better Marketing for a Better World (BMBW) 
• Bianca Bryson on emotive storytelling at International Justice Mission
• Ryan Barlow on brand responsibility at McGrath Foundation

Further episodes of The CMO Show

Further podcasts by Filtered Media

Website of Filtered Media