Fiona Le Brocq on brand relevance - a podcast by Filtered Media
from 2020-03-19T05:41:39
Fiona Le Brocq, Senior Executive of Brand and Marketing at Medibank, sits down with host Mark Jones to discuss how to build brand relevance through storytelling. She talks about Medibank’s 'What is better' brand campaign, how to share the personal stories of your members, and deliver value in a market experiencing disruption.
Resources
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The CMO Show is an award-winning podcast about brand storytelling, brought to you by Filtered Media.
Chapters
0:00 - 2:08 | Introducing Fiona Le Brocq
2:08 - 6:10 | Agency vs brand-side marketing
6:10 - 17:10 | Leadership in marketing
17:10 - 30:14 | The power of unscripted storytelling
30:14 - 37:38 | Understanding your customer's beliefs
37:38 - 39:05 | Closing thoughts from Mark Jones
Further episodes of The CMO Show
Further podcasts by Filtered Media
Website of Filtered Media