How Ben&Jerry's mix marketing and meaning - a podcast by Filtered Media

Mia Bacarro, Integrated Marketing, Ben & Jerry's ANZ & Asia sits down with host Mark Jones to share the scoop on how the ice cream brand combines emotional  connection with social awareness and activism. 

Resources 

• 5 Ben & Jerry’s Flavours On a Mission 
• Why Ben & Jerry’s Speaks Out 

You might also like… 

• Professor John Roberts on Better Marketing for a Better World (BMBW) 
• Bianca Bryson on emotive storytelling at International Justice Mission