Nicole McInnes on telling stories of transformation at WW - a podcast by Filtered Media

Nicole McInnes, Director of Marketing and Commercial at WW, sits down with host Mark Jones to discuss rebranding Weight Watchers, balancing short term needs with long term planning during a crisis, and the commerciality of marketing.

Resources

• WW app
• WW's virtual workshops
• WW's shift from physical to virtual offerings

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Further episodes of The CMO Show

Further podcasts by Filtered Media

Website of Filtered Media