Renee Amor on keeping a brand’s promise at BPAY - a podcast by Filtered Media

Renee Amor, General Manager Marketing and Communications at BPAY, sits down with host Mark Jones to discuss the role of trust and loyalty in brand communications, valuing simplicity, and how marketers can communicate a brand’s honest truth through storytelling.

Resources

• Drag artist Leasa Mann fronts BPAY's campaign to help people in need 
• BPAY appeals to Australians to help pay the bills of drought-affected farmers 
• BPAY presents Australian drought stories in online art exhibition via BMF 

You might also like…

• Amy Smith on brand purpose at T2 Tea
• Ryan Barlow on brand responsibility at McGrath Foundation 
• Suzana Ristevski on simplifying complexity at NAB

Further episodes of The CMO Show

Further podcasts by Filtered Media

Website of Filtered Media