Susan Coghill on telling the story of brand Australia - a podcast by Filtered Media

Susan Coghill, Chief Marketing Officer at Tourism Australia sits down with Mark Jones to discuss scenario planning, what it takes to pivot without panic, and how marketers can amplify their impact through strategic collaboration and storytelling.

Resources

• Tourism Australia
• Holiday Here this Year

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Further episodes of The CMO Show

Further podcasts by Filtered Media

Website of Filtered Media