CMO Suite - Brian King - Owens Corning&Marc Seguin - PopChips - a podcast by The CMO Suite 2018 ©

from 2018-12-04T18:10:32

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Episode 109, “B2B and B2C” immerses us into the world of B2B and B2C marketing. We get to chat with Brian King, VP of Marketing at Owens Corning, about the challenges that he faces when marketing while answering our biggest question: why would it make sense for a roofing company to invest in digital? We also got to hear from Mark Seguin, the CMO of Popchips, who has worked his way up the ladder in the food industry. The Dole marketing veteran had something to say about what TV has or hasn’t worked.

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