Podcasts by The Content 10x Podcast

How to Create a Content Brand with John Bonini from 2023-11-30T02:00

All brands publish content, but there are those brands that publish content that’s so good and so helpful that it builds its own tribe of loyal followers. People that follow and share the conten...

How to Create Super Shareable Content by Repurposing from 2023-11-16T02:00

It’s great when your team members share your company content with their audiences. But how do you create content that they actually want to amplify?  

We share content that we re...

Why Do People Share Your Content? from 2023-11-02T02:00

The science behind why people share content is one that could be debated ad nauseam. But, as with all things that involve the human psyche, there are no hard and fast rules that will guarantee a...

How Your Employees Can Amplify Your Content with Bradley Keenan from 2023-10-19T02:00

More and more, employee advocacy is becoming a niche marketing tool that businesses are utilizing to extend the reach of their content. But there is a right way and a wrong way to go about it, s...

3 Things to Consider When Updating Your Content Strategy from 2023-10-05T02:00

In the super fast-paced world of content creation it’s easy to get caught up in the cycle of producing the same content (again and again) without pausing to assess its impact and relevance. ...

7 Reasons Why Your Marketing Strategy Needs Episodic Content from 2023-09-21T02:00

Could an episodic approach to content completely transform your business? 

In this episode of the Content 10x Podcast, we dive into the world of episodic content strategy and it’s man...

3 Ways to Repurpose User-Generated Content&Build Trust from 2023-09-07T02:00

 User generated content (UGC) is a badge of trust! When your customers or clients become your advocates and share their authentic experiences with your product or service, it boosts credibi...

Repurposing Strategies for Every Stage of the Marketing Funnel from 2023-08-24T02:00

The marketing funnel helps to visualize how your content should speak to your potential clients. Populating a funnel with highly-effective content can be challenging. But through repurposing you...

The Profound Influence of Time...and Tequila with Jay Baer from 2023-08-10T02:00

What makes someone choose your competitor’s product or service instead of yours?  

The truth is, more often than not we think it’s because of price, but the most recent research done ...

Content Distribution&Avoiding Assumptions About Your Audience from 2023-07-27T02:00

Not that we needed another reminder about how important it is to repurpose our content, but brace yourselves! The Listen

7 Ways to Elevate Internal Comms with Powerful Customer Stories from 2023-07-13T02:00

While it's great interviewing your clients and customers to develop case studies and testimonials for external marketing purposes, it’s equally important to share this information with your own ...

3 Ways to Repurpose Content for Business Development and Sales from 2023-06-29T02:00

Reaching out to potential leads, nurturing prospects, and reconnecting with past clients can be tiresome and often quite daunting. However, in this episode of the Content 10x Podcast host Amy Wo...

Winning Link Building Strategies with Alan Silvestri from 2023-06-15T02:00

Sound link building skills are an important part of an SEO strategy. Backlinks let search engines know that your page or site is important and relevant, and you should be pushed up the rankings....

The Repurposing Power of Unpolished Content from 2023-06-01T02:00

Raw, unpolished content is becoming ever more important in a world where people are actively seeking authenticity and real connection with the brands they interact with. If people are going to b...

How to Track and Measure Your Content Repurposing from 2023-05-18T02:00

You’ve finally got your head around the multitude of measurement and analytics tools tracking your metrics and how you correctly attribute conversions and sales to individual pieces of your core...

Small Team, Big Impact: How Small Teams Can Repurpose Like Pros from 2023-05-04T02:00

 The size of your content team doesn’t matter, it’s what you do that counts. And what you should definitely be doing is repurposing your content!  

Whether you’ve always bee...

How to repurpose content for paid social with Jonathan Bland from 2023-04-20T02:00

Do you repurpose your video content for paid social? It’s often overlooked as the marketing team chase after the next piece of content. However, instead of moving on once your video or webinar i...

7 Ways to Avoid Repetitive Repurposing from 2023-04-06T02:00

Do you get people responding to your repurposed content with, ‘seen this before’-type comments? It can be frustrating, but if you have eager followers then it can happen… take it as a compliment...

11 Ways to Repurpose your Guest Appearances from 2023-03-23T02:00

Do you regularly appear as a guest expert on other people’s podcasts, webinars, events or video livestreams? It’s an honor, but it’s time consuming. So how do you get the most out of the time sp...

10 Ways to Repurpose Your Talk as a Speaker from 2023-03-09T02:00

If you deliver talks in any capacity – whether it’s for events big or small, webinars, seminars, workshops, training...you know the amount of work that goes into getting it just so.

But o...

How to Optimize your Content with Michael Brenner from 2023-02-23T02:00

Are you creating content that your audience actually wants, or are you creating content that you think your audience wants?

Both are important and they are not the same thing, says this w...

How to Repurpose Content for Substack from 2023-02-09T02:00

Do you subscribe to a Substack newsletter? Are you a Substack newsletter creator?

Substack’s popularity has snowballed over the past year, providing us with the perfect opportunity to ask...

3 Ways To Review Your Content Strategy (&Big Changes After Reviewing Ours!) from 2023-01-26T02:00

In the new year it’s good practice to review your content strategy.  

There are so many benefits to doing this, because in our business things move fast. Content trends come and ...

How to Improve Your Interview Skills with Sarah Goff-Dupont from 2023-01-19T02:00

How do you prepare and conduct a really excellent expert interview?   

To help answer this question, host Amy Woods spoke to Sarah Goff Dupoint in this episode of the Conten...

How to Repurpose Your In-Person Offerings Online from 2023-01-12T02:00

If you deliver a lot of in-person content – talks, presentations and seminars for example, chances are you have thought about how you can capture that content and turn it into something online…&...

5 Content Marketing and Repurposing Predictions for 2023 from 2023-01-05T02:00

What do the next 12 months look like for content marketing? What are we going to see more of, or less of, and how are we going to be rolling out our content and repurposing strategies in the mon...

Why Being Everywhere Isn’t the Goal of Content Repurposing from 2022-12-15T02:00

Is the ultimate end goal of content repurposing to be everywhere? 

Because if you’re everywhere, you will reach, connect with and convert more people…  

The truth is, ...

Exploring Zero Click Content with Amanda Natividad from 2022-12-08T02:00

You can’t get around the fact that it’s tough out there for content creators and marketers.  

It’s getting harder and harder to convince audiences to click on your call to action...

Repurposing Content with Neurodiversity in Mind from 2022-12-01T02:00

Neurodiversity is a fascinating topic – it’s so important to remember that we all learn and communicate in different ways and if we want people to connect with our content, we need to ensure it’...

Why Evergreen Content Makes Repurposing Easier from 2022-11-24T02:00

As a content marketer, you will know and understand the power of evergreen content.

It has sustained interest over time so it generates a steady stream of traffic. Plus, all the repurpose...

8 Ways to Find out What Your Audience Wants from 2022-11-17T02:00

Creating and repurposing content is great, but it only really works if your audience finds your content helpful and want to come back to it over and over again.

So, how do you find out e...

Content Marketing: Knowing when Enough is Enough with Robert Rose from 2022-11-10T02:00

If you’ve never thought about approaching content creation like you would a game of golf, then, according to our podcast guest, Robert Rose, perhaps it’s time to start.

Robert is the Foun...

5 Ways to Dig for Content Gold from 2022-11-03T02:00

Every content marketer wants to produce relevant content that speaks straight to their ideal client and encourages lots of engagement. But how do you ensure those content ideas keep flowing? Listen

5 Lessons Learned from 5 Years of Podcasting from 2022-10-27T02:00

It’s the Content 10x Podcast’s 5th birthday! The first episode went live on 19th October 2017 and it’s amazing to see how far it’s come, how many repurposing angles have been analyzed and dissec...

How to Do More with Less from 2022-10-20T02:00

As content marketers, we want our content to be next-level-stop-scrolling amazing. It has to be to cut through the noise.

But when we’re stuck in a busy cycle of creating and repurposing ...

How to Repurpose an Award-Winning Podcast into a Thriving Community with Kate Cocker from 2022-10-13T02:00

An engaged, thriving community is the dream of every content marketer. But how do you use your content to build one?

Our podcast guest is award-winning podcaster and presenter coach, Kate...

Content Repurposing for Scorecard Marketing from 2022-10-06T02:00

Have you heard of scorecard marketing? A scorecard is a questionnaire/quiz but instead of just collecting answers it immediately responds with a personalized report. It’s a valuable lead magnet ...

How to Encourage a Content Repurposing Mindset in Your Team from 2022-09-29T02:00

Does your team have a content repurposing mindset? While systems and processes are important when it comes to your content repurposing, so is having the right mindset.

If you’re team aren...

How to Develop Systems&Processes for Content Repurposing from 2022-09-22T02:00

Systems and processes play a huge part in the success of a business. And more specifically, they can guarantee the success or failure of your content repurposing efforts too.

Effective sy...

Content Repurposing: Who Not How from 2022-09-15T02:00

There are times in our lives and careers when we ask the question, “how can I do this?”, when the question should actually be, “who can help me do this?”

‘Who not How’ is a formula strateg...

How to Create Powerful LinkedIn Video Content with Alicia Henderson from 2022-09-08T02:00

Video content helps you to get your point across. It’s a medium which engages people with ease and gives you tons of repurposing potential. But how do you create powerful video content for Linke...

How to Repurpose Content for YouTube Shorts from 2022-09-01T02:00

Short, vertical video has taken over social media and it’s here to stay. The popularity of TikTok and Instagram Reels is impossible to ignore, and since its original launch in September 2020, th...

How to Repurpose Your Content into a Course from 2022-08-25T02:00

Have you considered creating an online course? Well, maybe now is the time!

Listen

How to Repurpose Your Blog Posts into a White Paper from 2022-08-18T02:00

White papers are fantastic marketing tools that not only provide your audience with more of your in-depth content and expertise, but they also increase trust and credibility, and generate leads....

How to Scale Your Business with Content with Daniel Priestley from 2022-08-11T02:00

Content plays a big part in how you scale your business. With the right strategy, content can help you nurture a loyal and trusting audience and build a continuous stream of qualified leads.

3 Ways to Repurpose Long-Form Content into Even Longer-Form Content from 2022-08-04T02:00

Are you considering turning your long-form content into something even longer, and longer-lasting? It is a fantastic way to breathe new life into older content and reach a much broader audience,...

How to Create Content with a Video-First Approach from 2022-07-28T02:00

Have you considered adopting a video-first approach in your marketing?

87% of marketers say video content gives them a positive ROI, according to Wyzowl. That’s up from 33% in 2015!

...

Converting Short-Form New Fans to Long-Form Superfans from 2022-07-21T02:00

It’s crystal clear that short-form content is on the rise and what audiences love. Platforms like TikTok, Twitter and Instagram continue to go from strength to strength – with TikTok as the fast...

How to Repurpose Content for Pinterest with Kate Ahl from 2022-07-14T02:00

Are you creating content for Pinterest? If not, why not?

As of the first quarter of 2022, Pinterest has 433 million monthly active users – so could your audience be looking for you?

5 Ways to Repurpose Customer Interviews from 2022-07-07T02:00

It’s so valuable to hear your customers’ experiences first hand. It can help you improve your product or service, your messaging, and content marketing decisions. But is there a use for customer...

10 Types of Video Your Business Should Repurpose from 2022-06-30T02:00

Tons and tons of videos are created week in, week out by marketing teams. But how much of that video content is reaching its true potential?

If video plays a major part in your content mar...

Maximizing the Content That You Create For Events from 2022-06-23T02:00

If participating in events is part of your marketing strategy – whether you’re speaking, sponsoring, or exhibiting – you’ll know that plenty of effort goes into the content you create.  Thi...

How to Incorporate Animation in Your Repurposing Plan with Christine MacKay from 2022-06-16T02:00

Animation is a great way to help your content stand out from the crowd. It can be fun and energetic, but it can help cover more serious topics too.

In this episode, Christine MacKay, foun...

Earned Media and Content Repurposing with Lisa Simone Richards from 2022-04-21T02:00

Every brand wants to be more visible online, and while there are paid options out there which can help (e.g., social ads), these aren’t the only way to get in front of your target audience. PR and ...

When is the Best Time to Repurpose Your Content? from 2022-04-14T02:00

Whether you’re buying a house, delivering a joke, or sharing your content, timing is everything. Get it right, and things are sure to go well. Get it wrong and… So, the million-dollar questions all...

6 Ways to Repurpose Your Client Case Studies from 2022-04-07T02:00

Client case studies are a holy grail piece of content for getting that ‘yes’ from potential new customers. So shouldn’t your awesome case study content be exploded into new formats and shared acros...

How to Repurpose Blog Posts into Tutorial Videos from 2022-03-31T02:00

‘How-to’ blog posts are fantastic for SEO, building authority, and helping your audience…but you know what boosts the performance and searchability of your how-to content?  Repurposing it into...

How to Develop a Dynamic Content Marketing Strategy with Kathryn Strachan from 2022-03-24T02:00

A content marketing strategy is never done. Evolving your strategy as your business develops and changes over time can be a huge undertaking. But it’s necessary and wholly worthwhile to keep the ev...

How to Grow Your Email List by Repurposing Your Content from 2022-03-17T02:00

$42 = the average ROI on every $1 spent on email marketing (according to HubSpot). Growing your email list is worth your time. But it still takes time, that’s the thing.With many priorities, how do...

7 Ways to Repurpose Your Content into Social Media Images from 2022-03-10T02:00

Social media visuals can boost your engagement and increase the impact of your content. Not to mention they are highly shareable. But what types of images suit your business’s social media style, a...

How to Repurpose a Podcast Episode into a Blog Post from 2022-03-03T02:00

Every week, we turn hours of podcast episodes into engaging, SEO-friendly blog posts. So, I thought it was about time I pulled back the curtain on our proven podcast-to-blog repurposing process, an...

How to Repurpose a Virtual Event with Mark Huber from 2022-02-24T02:00

Virtual events: full of value, awesome content, and lots of work to execute. Putting all that effort into a one-time event is certainly worth it, but add repurposing into the mix, and that value sk...

7 Creative Ways to Repurpose Your Presentation or Slide Deck from 2022-02-17T02:00

How many hours/days/weeks do you spend creating an awesome presentation or slide deck, only for it to gather dust at the back of a virtual folder after it’s been delivered? In this episode, I share...

How to Repurpose a Video into Social Media Content from 2022-02-10T02:00

Could your long-form videos become awesome social media videos? It might sound like a stretch, but with some repurposing magic, your videos could have the potential to soar on social media. Social ...

How to Repurpose a White Paper or Research Report into a Webinar from 2022-02-03T02:00

How can you get more people to engage with the findings in your white paper or research report? Downloadable PDFs are a brilliant way to boost your credibility and showcase industry expertise, but ...

How to Win Audience Attention with a Multi-Platform Content Approach with Matt Deegan from 2022-01-27T02:00

Whether you create podcasts, videos, blogs, social media posts…your content is fighting for your audience’s attention. So how do you win the battle? Matt Deegan, Creative Director at Folder Media, ...

How to Repurpose a Blog Post into a Podcast Episode from 2022-01-20T02:00

If you have a blog and you’re thinking about starting a podcast, or you want to unearth more content ideas for an existing podcast, this episode is for you. You have high-quality, well-researched, ...

Updating Your Content Strategy: A Look at Our 2022 Content Plan from 2022-01-13T02:00

Is it time to give your content strategy a shake-up? Iterating your current content strategy to do more of what works is how you’ll see more traction. But first, you need to know what your audience...

6 Content Marketing&Repurposing Predictions for 2022 from 2022-01-06T02:00

I’m back with my annual content marketing and repurposing predictions, where I take a look into my crystal ball and share what changes I think are going to be big in the next 12 months. With so muc...

Best of 2021: Top Content Repurposing Tips&Guest Interview Moments from 2021-12-23T02:00

It’s that time of the year again! I’m reminiscing about some of my favorite moments from The Content 10x Podcast in 2021. So sit back and take a moment to enjoy some of the top repurposing tips and...

A Year in Review: Content Repurposing Tips&Highlights of 2021 from 2021-12-16T02:00

2021 has been a year like no other. While many are looking forward to the year to come, 2021 has been a game-changer for online experiences. I’m talking about the increase of digital content we cre...

How to Repurpose and Deliver Compelling Customer Stories with Rob Yoegel from 2021-12-09T02:00

Is your content strategy letting you down? Are you struggling to reach your audience?Having a strategy is a critical component of getting content marketing right. But what if your content isn’t as ...

Content Repurposing Automation: The Good, The Bad&The Ugly from 2021-12-02T02:00

Automation: is it all bad or could it enhance your content creation and distribution strategy? There are plenty of automation tools out there that claim to help you with everything from idea gener...

Why Content Distribution Is Everything from 2021-11-25T02:00

What’s better, perfect content that’s distributed poorly, or good content which is distributed fantastically? Arguably, it doesn’t matter how good your content is if it doesn’t reach your ideal aud...

How to Create a Winning Thought Leadership Strategy with Jason Van Orden from 2021-11-18T02:00

Are you thinking like a thought leader? Establishing yourself as a thought leader means getting comfortable sharing your views and finding ways to increase your visibility online. Sounds straightf...

How to Keep Your Content Strategy Consistent During the Holiday Season from 2021-11-11T02:00

Is your content strategy on track to provide value over the holiday season? Or is it a season of stress and trying to keep up with your competition? Staying consistent with your content strategy ca...

How Content Repurposing Can Help You Win the Zero Moment of Truth from 2021-11-04T02:00

Research is an integral part of the buying process. Whether you’re buying a new laptop, investing in a service for your business, or just trying to find the best window-cleaner in your area, it’s u...

How to Unlock Overlooked Content Distribution Channels with Ross Simmonds from 2021-10-28T02:00

Are you missing out on big opportunities to become an authority in your industry and drive traffic to your website?  Third-party sites like Reddit and Quora have incredible but wildly underuti...

Content That Converts: How to Repurpose Your Content for Your Marketing Funnel from 2021-10-21T02:00

The marketing funnel is one of the most helpful ways to think about how your content needs to speak to your potential clients. Populating a funnel with highly effective content can be challenging. ...

How to Create and Repurpose a Season of Content: 6 Top Tips from 2021-10-14T02:00

Should you commit to ongoing weekly content or create a season? For some people, a season is the perfect answer. But when you’ve created and published a brilliant season of content – now what? You ...

It Started with Content: Four Key Lessons from Successful Brands and Businesses from 2021-10-07T02:00

12 content creator turned business owner stories – what do they all have in common? Find out in this final installment of our It Started with Content case study series. In this final episode, I loo...

Becoming a Social Pro: 500 Podcast Episodes and Counting with Jay Baer from 2021-09-30T02:00

How do you create high-quality content week after week for 9+ years? As our incredible friend and client Jay Baer reaches 500 episodes of his podcast, Social Pros, I invited him to join me on The C...

The Best Way to Repurpose Content: Long-Form to Short-Form or Vice Versa? from 2021-09-23T02:00

Is the best way to repurpose content transforming long-form pieces into shorter content? Or is there another way? The fantastic thing about content repurposing is that there’s no ONE way to repurpo...

Review, Revive, Repurpose: How to Update your Old Content from 2021-09-16T02:00

Repurposing content is all about maximizing your ROI. But many of us neglect the simplest and hugely effective way of increasing your ROI when it comes to your existing content: updating it. Updati...

It Started with Content...From Viral Video Illusionist to Record Breaking Content King from 2021-09-09T02:00

How did micro-magic trick content conjure up worldwide video success? At the time of writing, Zach King’s videos are 4 out of the top 5 most watched videos on TikTok ­– with nearly 5 billion combin...

How to Use Social Media to Build Great Influence with Ash Jones from 2021-09-02T02:00

A personal brand is a powerful thing. It can get your name out there, establish you as an influential authority, get your foot in the door with your dream clients, and so much more. But how do you ...

200 Episodes, Looking Forward&3 Strategies for Maximizing Content from 2021-08-26T02:00

When you’re sitting on a mountain of content…what do you do with it? In this special, celebratory 200th episode of The Content 10x Podcast, I’m going behind the scenes once more and sharing what I ...

Finding Your “Secret Sauce” Content from 2021-08-19T02:00

How does your business stand out from its competition? Even if the products and services you offer are completely unique, it likely won’t be this way forever…but one thing always will be – your bra...

The Best Way to Repurpose Your Content into a Twitter Thread from 2021-08-12T02:00

Threads are proven to boost your engagement on Twitter. But how can you use them for repurposing your content? Historically, it’s been a real challenge to repurpose content to Twitter. If you creat...

It Started with Content…From Amateur Vlogger to Master of YouTube from 2021-08-05T02:00

It’s hard to imagine a time when we didn’t turn to YouTube for entertainment and information. But back when the video sharing platform first launched, nobody quite realized its true potential. Tim ...

How to Create Content That Generates More Sales and Better Clients with Nikki Rausch from 2021-07-29T02:00

Does your content actively help you sell your products and services? Does it attract ideal clients? If you need help with either of these, Nikki Rausch has some tips to help. Nikki is the Founder a...

Could Your Content Strategy Be Holding You Back? from 2021-07-22T02:00

Your content should always help to move your business forward. But with long-term content strategies, it’s easy to fall into a rut. You could be pouring your energy into content that just doesn’t p...

How to Repurpose Content into Instagram Guides from 2021-07-15T02:00

If you use Instagram to build brand awareness and grow your business, there’s one feature that you can’t ignore: Instagram Guides. Instagram Guides are incredibly powerful for building credibility,...

It Started with Content…How a Food Blog Became a Recipe for Brand Success! from 2021-07-08T02:00

What ingredients do you need to turn a passion project into a hugely successful brand and business? A cup of great content…Two cups of repurposing… And your own secret sauce!Ella Mills started her ...

How to Understand Your Audience Better with Rand Fishkin from 2021-07-01T02:00

Your product or service solves a problem that your audience has – but they may not know it yet. If they aren’t aware of the problem, they’re not looking for a solution. So how do you, 1) find those...

Is Your Product or Service Your Best Kept Secret? from 2021-06-24T02:00

How do you tell people about your business, product, or service in your content without sounding too salesy? Providing helpful content is key to building an audience. But if people don’t know what ...

4 Lessons Learned in 4 Years from 2021-06-17T02:00

When I first started Content 10x, being a business owner and content creator was all new to me… it was a steep learning curve. But I grew so much in that time. I learned lessons that have stuck wit...

It Started with Content…Tweets, Tea&Toilet Roll from 2021-06-10T02:00

Could you build a brand in less than 280 characters? It might sound impossible, but you wouldn’t be the first person to do it. In fact, many businesses and brands started their content journeys on ...

How to Write Better Content with Joanna Wiebe from 2021-06-03T02:00

Writing is a vital component to content. It’s your podcast show notes, your YouTube video descriptions, your social media posts…and that’s before we even get into long-form written content like blo...

Why Creative Work is Chronically Undervalued from 2021-05-27T02:00

Have you ever been shocked at the price of creative work? In the years since launching my creative agency, I’ve encountered time and time again people’s expectations around how much creative work s...

Livestream Repurposing: The Good, The Bad, The Ugly from 2021-05-20T02:00

Livestream video is undoubtedly the best type of content to repurpose…but lazy livestream repurposing is the worst kind of repurposing there is! Listening to errors and tech issues in a podcast or ...

It Started with Content… How an Email Newsletter Led to an Eight-Figure Business Empire from 2021-05-13T02:00

How can creating just one type of content grow a business empire? Any seasoned content creator will tell you that it’s best to master creating one content type before diversifying. However, few rea...

How to Repurpose Digital Content into Physical Products with Nicola Semple from 2021-05-06T02:00

If you think repurposing content is limited to the online world only…think again. We often get so caught up reaching our audience on all the various virtual platforms that we forget about the possi...

The Game-Changing Power of a Content MVP from 2021-04-29T02:00

How can you create content that your audience is guaranteed to engage with? Whether you’ve got a big content idea or want to find out more about what your audience likes, a content MVP can help. In...

The “So What” of The Infinite Dial 2021 for Content Creators from 2021-04-22T02:00

Knowing where your audience is online, what content they like, and how they prefer to consume content are crucial to creating a winning content strategy. But where can you get these insights? Consu...

It Started with Content...Babies, Blogs and Bestselling Books from 2021-04-15T02:00

How do successful content creators get where they are? And what can you learn from their journey? It’s easy to think that people who find great success through their content do so by way of either ...

The Difference Between Playing It Small and Going All-In from 2021-04-08T02:00

How realistic are your expectations when it comes to your content? You might dream about your content making you a leader in your industry…with thousands of loyal followers hanging on your every wo...

How Content Helps Potential Clients Know, Like and Trust you! from 2021-04-01T02:00

Does your content attract people or repel them? I’ll tell you a secret ­– it should do both! Content certainly provides a way for others to get to know, like and trust you. But it can also help peo...

How to Create a Content Treasure Trove for Unlimited Repurposing from 2021-03-25T02:00

Picture this...you’ve created some great long-form content, repurposed it into bite-size content, and shared it on social media… now what?That doesn’t have to be the end of your content’s journey. ...

It started with content… How 3 Blogs Became Big Businesses from 2021-03-18T02:00

Can blogging still make a big impact in 2021…? Some are throwing out the more traditional content marketing strategy of blogging in favor of creating visual, video, or audio content…could this appr...

The Visual Lounge, Livestreaming&Repurposing with Matt Pierce from 2021-03-11T02:00

What type of content gets the best repurposing ROI? One type of content sits at the very top of the content pyramid. It gives you the most repurposing opportunities of all, can keep you accountable...

7 Incredible Benefits of Becoming a Recognized Leader in Your Industry from 2021-03-04T02:00

How can a thought leadership content strategy help you stand out from your competition? In this connected world that we live in, there’s one way to make sure people pay attention to you – creating ...

How to Repurpose Content on Clubhouse from 2021-02-25T02:00

Are there any repurposing opportunities on Clubhouse? This is a question I’ve been asked a lot recently. Clubhouse has taken off in 2021 with people desperate to get an invite into the exclusive (f...

How 3 Ebook Downloads became 280m Podcast Downloads from 2021-02-18T02:00

How can you give your content another chance at success? You can’t predict what might happen when you first publish your content. It could bomb (sometimes that’s just how it goes) or it could launc...

The Winning Content Strategy for Business Success with James Schramko from 2021-02-11T02:00

What’s more crucial to a winning content strategy – quantity or quality? Now, it’s obvious that good-quality content is a must for any creator, but I’m not alone in believing that consistency reall...

7 Reasons Why You Should Create Episodic Content from 2021-02-04T02:00

How could an episodic content strategy benefit your business? If you have a consistent, driven approach to creating content, then you’re likely seeing results build steadily over time – go you! But...

How to Repurpose a Podcast to YouTube from 2021-01-28T02:00

How could your podcast reach more people? If you’re a podcaster, video creator, or any kind of content creator, you want your message to reach as much of your ideal audience as possible. By limitin...

How Embracing Content Led to Fame, Fortune and an MBE! from 2021-01-21T02:00

What’s the secret to Joe Wicks’ success? Hard work, dedication, passion, purpose and creating good content consistently. Reportedly the highest paid person in the fitness industry, Joe Wicks starte...

How to Build Your Personal Brand in 2021 with Chris Ducker from 2021-01-14T02:00

How can creating content build a personal brand? If one of your 2021 goals is to grow your business, one thing you might be considering is to focus more on your personal brand.A strong personal bra...

7 Content Marketing Predictions for 2021 from 2021-01-07T02:00

How will content marketing change in 2021? A lot of unexpected things happened in 2020…and they impacted content marketing significantly.We saw an overwhelming number of livestreams, TikTok takeove...

Repurpose Like The Top TV Talk Shows from 2020-12-31T02:00

How many content repurposing tips can you learn from TV talk shows? If you’re a long-time Content 10x Podcast listener, you’ll know that the answer is… A LOT! TV talk shows have given me a lot...

The Best of Content Repurposing from 2020-12-24T02:00

How has your content repurposing strategy changed in the last 12 months? This year I’ve had some incredible guests on my podcast and between us we’ve shared our thoughts, tips, and advice on repurp...

The Very Best of Video Repurposing from 2020-12-17T02:00

In this “best of” Content 10x podcast episode, I revisit some of my favorite podcast episodes from 2020, talking all about video repurposing. I’ve loved creating, sharing, and repurposing videos th...

The Secrets of LinkedIn Success from 2020-12-10T02:00

For this special “best of” episode of the Content 10x podcast, we revisit some of the LinkedIn podcasts episodes we recorded in 2020. LinkedIn has been a real focus for us in 2020, so it wasn’t har...

Investing in a Long-term Video Content Strategy with Tamer Shahin from 2020-12-03T15:15

How invested are you in your content strategy…really? Do you consistently create and publish content? Or do you find other parts of your business need your attention? Maybe you’re a bit unsure abou...

How to Create, Share&Repurpose Memes - 8 Dos and Don’ts from 2020-11-26T02:00

Creating super shareable, engaging content is a fantastic way to get your brand seen by lots of new people very quickly. There’s one type of content that does this perfectly and has taken social me...

Why LinkedIn Carousels are Perfect for Repurposing from 2020-11-19T02:00

How can carousel posts maximize your engagement on LinkedIn? You might have noticed that social media posts with photos and videos get more engagement. In fact, studies have shown that, on average,...

How to Create Captivating Video Content with Mike Ganino from 2020-11-12T02:00

What’s holding you back from creating video content? Are you nervous about being in front of the camera? Or worried that you don’t have anything to say?Video content is the best type of content for...

How to Create Content That Grows YOUR Business… Not Your Competitors'! from 2020-11-05T02:00

Do you create content to grow your business or to grow your competitors'businesses? It might sound outrageous… but if you don’t create a content strategy to help your audience convert with your bu...

Overcoming Challenges with Big Content Projects from 2020-10-29T02:00

How do you overcome obstacles when you embark on big content projects? Undertaking a big content project (like repurposing content into a book) is an exciting challenge. It feels exhilarating at th...

How I Built the Number One Content Repurposing Service in Less Than Three Years from 2020-10-22T02:00

It’s the third anniversary episode of the Content 10x podcast! I can’t believe I’ve been publishing an episode of the podcast every week for the last three years! It’s been such an incredible journ...

How Content Can Attract Your Ideal Clients with Martin Huntbach and Lyndsay Cambridge from 2020-10-15T02:00

Do you want your content to attract as many people as possible to want to work with you? You may be thinking, “yes, that sounds perfect!”But your answer should be, “no.” Why? Because you don’t want...

6 Reasons Why You’re Avoiding Content Repurposing (And How To Stop!) from 2020-10-08T02:00

Are you a content creator who knows that repurposing would be great for their content strategy? But you just can’t find the motivation to start? It’s a bit like exercise. You know that it’ll be goo...

How to Generate Unlimited Story Ideas with Melanie Deziel from 2020-10-01T02:00

When it comes to content creation nothing beats coming up with an exciting idea. But sometimes they’re few and far between, so what happens when those brilliant ideas are nowhere to be found? Every...

6 Ways to Avoid Sounding Repetitive with your Repurposing from 2020-09-24T02:00

It’s time for some content repurposing myth-busting: repurposing content does not mean repeating content. It’s a common misconception that content repurposing is an exercise in copying, pasting, an...

Is There a ‘Best’ Type of Content to Repurpose? from 2020-09-17T02:00

“What is the one best type of content to repurpose?” I get asked that a lot whenever I do Q&As or podcast interviews, or just generally when I enter into a discussion about content repurposing....

How to Use Influencer Marketing Effectively with Neal Schaffer from 2020-09-10T02:00

I talk about so many things related to content marketing in this podcast, I can’t quite believe I have never recorded an episode that focuses on influencer marketing… I think that has something to ...

Ask, Curate&Create: A Genius Way to Maximize Content from 2020-09-03T02:00

Your favorite TV talk shows have mastered curating, segmenting, and repurposing their content. Whether it’s Jimmy Fallon’s hashtag challenges or Jimmy Kimmel’s Mean Tweets, these household names ha...

How to Create Winning Content on LinkedIn with Mark Williams from 2020-08-27T02:00

LinkedIn might have once been an online CV and recruiting platform, but it’s changed completely since its first few years. Not many LinkedIn experts have been around since those early days, but Mr ...

The Problem with Investing in Paid Traffic from 2020-08-20T02:00

Paid traffic is a great investment if you’re looking to build awareness, reach new people, and make some sales… but people often make a critical mistake when they start to invest in paid traffic. W...

What Everyone Needs to Know about LinkedIn Ads with AJ Wilcox from 2020-08-13T03:00

Advertising on LinkedIn can put you in front of the people you want to reach, spread your message, and deliver a fantastic ROI. But if you’ve never run LinkedIn ads before, it might feel daunting t...

How to Create and Repurpose Your Highlights on Social Media from 2020-08-06T02:00

Social media has so many positives. But one thing that’s true across almost every platform is that the content we work hard to create doesn’t last very long. That’s why content repurposing is so im...

How Professionals Can Create Great Content for Social Media with Mitch Jackson from 2020-07-30T02:00

Social media isn’t for everyone, is it? I mean, a trial lawyer can’t create content that people would be interested in or build a huge following, surely… Mitch Jackson is here to prove otherwise! M...

How Sharing Your Story Can Grow Your Business from 2020-07-23T02:00

Sharing your story in your content can help you to grow your business. If your content has a personal touch and lets people know more about you, you in turn humanize your business and let people in...

How to Create a Great LinkedIn Profile with Louise Brogan from 2020-07-16T02:00

If you want to stand out on LinkedIn, you need to make sure your profile presents you in the best light. First impressions count for a lot, after all. But what does a great LinkedIn profile look li...

How Video Interviews on LinkedIn Can Build Authority and Connections from 2020-07-09T02:00

Creating video content for LinkedIn is one of the best ways to quickly grow your network and establish yourself as an authority in your industry. In my experience (and the experience of many Conten...

Why Now is the Perfect Time to Embrace LinkedIn Video from 2020-07-02T03:00

Video content has long been hailed as the best of the best, and there’s nowhere that is truer than on LinkedIn. If you’ve ever wanted to stand out in your industry, become known as a thought leader...

4 Ways to Repurpose Content into an Instagram Carousel from 2020-06-25T02:00

Instagram carousels are an underappreciated asset on Instagram – and they’re incredibly powerful at driving engagement. If you’re repurposing your content, you’d be crazy not to be repurposing it i...

Why Content is the Best Tool for Business Growth with Mark Wright from 2020-06-18T02:00

Mark Wright is the founder and owner of one of the UK’s fastest growing digital marketing agencies, Climb Online. It’s just one in a long list of successful businesses he has launched and been invo...

How to Segment Your Content for Ultimate Repurposing (with Lessons From TV Talk Shows) from 2020-06-11T02:00

Some people think TV has had its day, but I think some shows are leading the way in creating amazing digital content through repurposing. In fact, it was watching a clip from The Late, Late Show wi...

Repurposing a Keynote into a Course with Erin King from 2020-05-28T02:00

We will be living in the changed world caused by coronavirus for a long time, but how on earth are people whose careers rely on big public events supposed to adapt to a socially distant world? Spea...

How Content Repurposing Makes Your Customer Journey a 7 Course Fine Dining Experience! from 2020-05-21T02:00

The customer journey has changed a lot in recent years. It now often starts on social media, usually on mobile, with bitesize, snackable content…and eventually we want people to consume our longer ...

The Content Repurposing Customer Journey: from Mobile to Long-Form to Buying from 2020-05-14T02:00

As the way we browse the internet and consume content has changed, away from desktops and TVs to mobiles and social media, the traditional customer journey has changed too. Businesses that aren’t s...

Highly Recommended Podcasts for #GivingTuesdayPodcasts from 2020-05-12T03:00

#GivingTuesdayPodcasts is a special day, on May 12, in which podcasters are encouraged to release a special episode of their show where they share their recommended podcasts. Join me in this specia...

How to Repurpose Videos for Social Media from 2020-05-07T02:00

My team and I have noticed a lot of people repurposing videos for social media recently. As a content repurposing geek, nothing could make me happier… BUT… we’ve seen some predictable mistakes crop...

Exactly What to Say with Phil Jones from 2020-04-30T02:00

If you’ve felt unsure about your content, your communication, and how you might approach selling during the COVID–19 pandemic… you’re not alone. Nobody was or could have been prepared for this glob...

TikTok for Business: How to Repurpose TikTok (Whilst Not Using TikTok!) from 2020-04-23T02:00

TikTok is the latest darling of the social media world and while there are some new rules that come with it, many of the old ones remain the same – including the oldest of them all: Know your audie...

Key Findings from The Infinite Dial 2020 Report&What They Mean for Content Creators from 2020-04-16T02:00

As content creators, knowing who, what, and how people are consuming content is vital if we want to grow our audiences. Research reports like The Infinite Dial 2020, by Edison Research and Triton D...

How to Repurpose YouTube Videos on Social Media with Amy Landino from 2020-04-09T02:00

Amy Landino is one of YouTube’s biggest names and has been for years. What helped her reach the top – and stay there? Well, she’s an amazing content creator for a start. But a great repurposing str...

4 Content Repurposing Projects to Embark Upon Right Now from 2020-04-02T02:00

In the midst of the coronavirus pandemic, we’re all looking for ways we can use the extra time we’ve found ourselves with and businesses are rushing to rework their content plans. I think there’s o...

6 Ways to Repurpose Your In-Person Offerings To Online from 2020-03-26T02:00

Businesses are struggling right now – a pandemic is not something anyone can truly prepare for – but traditionally offline businesses are struggling most. For some, finding new ways to monetize the...

How To Approach Your Content During A Global Crisis from 2020-03-19T02:00

In times of crisis, we all need to pause, take stock, and adapt what we are doing given the extraordinary circumstances. The COVID-19 pandemic is a crisis like few others in modern times.Hard times...

How To Repurpose Your Speech for Maximum Social Media Impact from 2020-03-12T02:00

Walking off stage after delivering a speech – whether it’s your first or 1000th – is one of the best feelings. That mixture of excitement, adrenaline, and pride is something that we, as speakers, w...

How to Spend Quality Time with Your Audience from 2020-03-05T02:00

When we are deciding whether we want to do business with somebody, we need to know who they are. We don’t just buy something or hire someone without thinking about it, we need to have spent some qu...

Using Answer The Public to Help With Content Repurposing from 2020-02-27T02:00

One of the most common questions I’m asked is: “where do I start when it comes to content repurposing?” It’s understandable, right? After you’ve realized every piece of content you make can be repu...

Repurposing Content on Reddit from 2020-02-20T02:00

When I talk to people about repurposing their content on social media, they’ll list off Facebook, Instagram, Twitter, LinkedIn, and maybe throw in something new and on trend like TikTok. What I rar...

How Storytelling and Repurposing Can 10x Case Studies from 2020-02-13T02:00

Ah, case studies – one of the most tried and tested marketing tools at any business’ disposal. Oh, case studies – one of the most tired and testing marketing tools when used incorrectly.They divide...

Reasons to Not Give Up on Facebook with Gavin Bell from 2020-02-06T02:00

We’re experiencing what feels like a groundswell of uncertainty around Facebook at the moment. The company has not been without its controversies over the last few years and I’m starting to see thi...

Content Repurposing Is a Habit – Here’s How You Build It from 2020-01-30T02:00

Most people want to effectively repurpose their content. After all, why would you not want to make the most of the time you spent creating all of that incredible content? But, no matter how much t...

Repurposing Your Core Content into Companion Content from 2020-01-23T02:00

What do you do after you’ve finished watching a great TV show? Go and find more content related to it, of course!This is why so many TV and radio shows offer companion content – live content that y...

Very British Problems and a Tale of Twitter Repurposing from 2020-01-16T02:00

Your tweets might not be the first content you think of repurposing, but you might be missing out on book deals, TV shows, and newspaper columns…There’s no guarantee your Twitter account will get y...

How to Grow Your Business on Instagram with Sue B. Zimmerman from 2020-01-09T02:00

As content creators, marketers and business owners, we need to maximize the return we get from the time and effort we put into our content. One very effective way to do this is by repurposing your ...

8 Content Marketing Predictions for 2020 from 2020-01-02T03:00

It’s become somewhat of a tradition to start the year by sharing my content marketing predictions for the year ahead. At Content 10x we are always looking at what’s working and not working, what’s...

The Content Repurposing Mindset from 2019-12-19T02:00

Mindset plays such an important part in our lives. Some would argue that mindset is the one thing that truly sets apart those who achieve their goals in life, with those who don’t. Mindset is a bel...

The Content 10x Audiobook is Here: How to Repurpose an Audiobook into a Podcast Episode from 2019-12-12T02:00

I’m excited to announce that the audiobook version of my book, Content 10x: More Content, Less Time, Maximum Results is out now! You can get it on Amazon, Audible and Apple! Of course, being a litt...

How to Repurpose An Epic Livestream into a Book with David Bain from 2019-12-05T02:00

Writing a book is hard. No doubt – anyone who tells you otherwise is lying! It takes hours of brainstorming, writing, editing and rewriting. Ideas fizzle out. Words become hard to come by and peopl...

5 Ways to Repurpose Content for Lead Generation from 2019-11-28T02:00

If you spend time consistently creating quality content then you know just how time consuming it can be. It’s so important that we maximize our return and we do so by content repurposing. However, ...

Content Repurposing&When Less is Not More! from 2019-11-21T02:00

Consistently creating quality content will help you to reach your target audience and ultimately grow your business. It’s not to be overlooked, but coming up with the topic for your next video, blo...

Creating Online Courses by Repurposing Content with Teresa Heath-Wareing from 2019-11-14T02:00

Creating and selling online courses can be a great way to monetize your expertise. Often portrayed as the ‘holy grail’ of online passive income. There’s no doubt it’s a great way to help people, sh...

Book Repurposing: How Quality Content Can Lead to Publishing a Book with Mike Morrison from 2019-11-07T02:00

How does a busy business owner and content creator launch a book when time is not on his side? The answer is simple. Repurposing! My guest this week is Mike Morrison from The Membership Guys....

Content Repurposing and The Importance of Consistent Messaging from 2019-10-31T02:00

Consistent messaging is key to growing any business and personal brand, and content repurposing can help. If you offer your customers a specific solution, you want to shout all about it. That’s why...

Top 5 Ways to Repurpose Your Book Content for Marketing from 2019-10-24T02:00

This week is a super exciting week for Content 10x and this podcast, because on the 23rd October I officially launched my book https://www.content10x.com/book/ (Content 10x: More Content, Less Time...

Unlocking Secrets of Facebook Ads&Repurposing with Zach Hesterberg from 2019-10-17T02:00

Facebook ads can seem intimidating to many business owners. But it is such a powerful tool that you really shouldn’t ignore! Good news is that you can incorporate repurposing into your FB ads ...

Repurposing your Premium Content for Marketing from 2019-10-10T02:00

It’s the Content 10x Podcast’s 2nd birthday. A big thanks to everyone who has listened and supported the show. Ever feel like you are constantly re-inventing the wheel in your marketing and struggl...

YouTube Publishing Tips&Repurposing A Video Into a Blog Post with Natalie Hailey from 2019-10-03T02:00

If you want to use one piece of content to repurpose into 10x the amount, video content is a great place to start. When you start with a video as your pillar content, you have exactly what you need...

How to Repurpose Your Blog Posts on Quora from 2019-09-26T02:00

Did you know that you can repurpose your blog posts onto Quora? Quora is a minefield of questions waiting to be answered and an ideal place to demonstrate your expertise, build a following and of c...

How to Repurpose Content Like A Pro with Jay Baer from 2019-09-19T02:00

Do you want to learn how masterminds in the world of content marketing repurpose their content? Hall of Fame speaker and New York Times best-selling author, Jay Baer, joins the Content 10x podcast ...

Lessons Learned from 100 Episodes of the Podcast from 2019-09-12T02:00

It’s a very special occasion at the C10x HQ today as we’re celebrating 100 episodes of the Content 10x podcast! Aside from clinking champagne glasses and wondering where the time went, my team and ...

5 Ways to Repurpose Your Guest Appearances from 2019-09-05T02:00

Have you ever thought about repurposing content from your guest appearances? For example, you can feature your guest interview on your own podcast or video show, or repost your guest article elsewh...

The Best Way to Repurpose Content on Twitter with Dan Knowlton from 2019-08-29T02:00

Twitter is a fantastic platform to engage with people instantly, build connections and share your thoughts with the world. However, with https://www.omnicoreagency.com/twitter-statistics/ (500 mill...

Clever ways to Repurpose Client Testimonials and Reviews from 2019-08-22T02:00

The power of social proof should never be underestimated. A business can tell people how great they are, share lots of stories, and even provide evidence via case studies. However, the most powerfu...

Engagement Metrics: How to Find Out if People Actually Consume your Content from 2019-08-15T09:36

There are lots of different metrics that can help us to understand how our content is performing. But, some metrics are far more insightful than others; they are the engagement metrics that share a...

Best of Social Media Content Repurposing Tips from 2019-08-08T02:00

On a mission to maximize your content’s reach and engagement on social? The answer lies in repurposing and there are lots of ways to repurpose content onto social media. Not only that, but you can ...

How Effective Podcast Repurposing Has Helped a Niche Offline Business Grow with Mike Richards from 2019-08-01T02:00

Have you ever wondered whether having a podcast may be more suited for online businesses vs. traditional brick and mortar businesses? Or, maybe you've considered starting a podcast but you're worri...

Content 10x The Book – An Update&How to Repurpose Content into a Book from 2019-07-25T02:00

You may have heard me tease the idea of my book before but now it’s really happening; my very first book called Content 10x – More Content, Less Time, Maximum Results will be available for pre-orde...

How to Get Started with LinkedIn Live with Ian Anderson Gray from 2019-07-18T02:00

Have you tried using LinkedIn Live yet? Other platforms such as Facebook, Instagram and YouTube have offered live video for years. LinkedIn, however, took their time rolling out their own live vide...

Repurposing to Stay Consistent with your Content from 2019-07-11T02:00

Are you consistent with your content? Or, do you struggle to keep up?  If you’re in a habit of “falling off track” when it comes to creating and publishing regular, consistent, content don’t b...

How to Create Content that Sells with Jess Lorimer from 2019-07-04T02:00

If you want your content to produce long-term traffic and drive sales, you’ve got to learn how to create and repurpose content that sells. But how can you create marketing content that sells? And, ...

Changes to IGTV - Repurposing YouTube videos onto IGTV from 2019-06-27T02:00

Did you know that IGTV is no longer a vertical video only platform?  If you’re an avid Instagram user, you’ve probably already noticed that the platform now supports landscape video. But what ...

How to Repurpose a Podcast into a Cartoon Video Animation from 2019-06-20T02:00

Repurposing your podcast into an avalanche of new content is one of the best ways to spread awareness, attract more listeners and reach a larger audience. With the popularity of podcasts continuing...

5 Ways to Measure The Effectiveness of Your Content Repurposing from 2019-06-13T02:00

Although your content repurposing strategy might be on fire and bringing a lot of traction and engagement your way, there’s really no telling how it’s impacting your business’ bottom line without m...

How to Repurpose a TEDx Talk with Mark Asquith from 2019-06-06T02:00

Delivering a TEDx Talk is a highly sought-after accolade for many speakers.  Delivering a TEDx Talk can have far reaching positive outcomes. If you are a speaker, it really raises th...

Key Findings From The Infinite Dial 2019 Report from 2019-05-29T02:00

We can learn a lot about current trends and user behavior on social media by looking at the data uncovered by Edison Research and Triton Digital’s Infinite Dial 2019 report.   I’ll admit…...

Podcast Repurposing Has Never Been More Important from 2019-05-23T02:00

We talk about podcast repurposing a lot here at the Content 10x HQ, but just how necessary is it to attract and maintain a loyal following?  In my opinion, the Edison Research Podcast Con...

What is your Content Repurposing Knowledge to Action Gap? from 2019-05-16T02:00

Is there something you know you should be doing more of but you just…don’t? Maybe you’ve worked tirelessly to create amazing content and instead of repurposing it (like you know you shoul...

Repurposing Bloopers: 3 Ways to Repurpose Your Mishaps! from 2019-05-09T02:00

If you create video and audio content, then in all likelihood, if you're human…mistakes and mishaps will have been made along the way!   Great news! You don’t need to delete all...

How to Use Hashtags on Instagram from 2019-05-02T02:00

Do you want to get more eyes and engagement on your Instagram posts? I bet you do. After all, what’s the point in creating and publishing all of that amazing visual content if nobody sees it? ...

The Importance of Visual Content from 2019-04-25T02:00

It takes a lot of effort to create an engaging piece of content. But the creation of a piece is only half of the job; the rest lies in how you publish the content. There are smart ways to do this, ...

What’s working on LinkedIn with Sam Rathling from 2019-04-18T02:00

2019 is the year of LinkedIn.  Are you on LinkedIn? Are you creating, promoting and repurposing content on LinkedIn? Do want to find out what’s working and not working, and how to really rock ...

Copy Repurposing: How to Make Your Words go Further from 2019-04-11T02:00

Have you ever spent a long time finding exactly the right words to use for your content? Maybe you were trying to find that perfect phrase for your homepage, a captivating opening to a blog post, o...

The Importance of Branding When You Repurpose Content with Phil Pallen from 2019-04-04T02:00

Would you like to learn more about how to stay true to your brand when repurposing your content?   Join me and my special guest, brand strategist Phil Pallen...

Can You Improve Your Content Distribution? from 2019-03-28T02:00

Do you ever stop and think about whether your content is published in as many relevant places as possible? You go to so much effort to create your content…your podcast episodes, video content, blog...

How to Repurpose Content on Facebook: What’s Working in 2019? from 2019-03-21T02:00

There are over 2 billion active users on Facebook each month. The question is, as a content creator, what are the best ways to repurpose your content onto Facebook to get in front of your ideal aud...

How to Promote Your Content Like it’s a Movie Premiere! from 2019-03-14T02:00

You’ve created some fantastic content, but that’s just the start. What use is great content if nobody knows about it? By using promotional tactics from the movie industry, you can create great awar...

How to Effectively Repurpose your Content into a Press Release with Sally Falkow from 2019-03-07T02:00

Do you know how to create press releases in order to get your content in front of your desired audience in the newspaper, or on radio and TV? Perhaps you’re thinking why would you do this…why bothe...

Why You Should Maximize The Content That You Create For Events from 2019-02-28T02:00

Conferences, trade shows, workshops, seminars, networking events and so on puts your business in front of highly targeted leads. It’s also a great chance to forge business relationships and network...

How to Repurpose a Podcast into a Book with Emily Prokop from 2019-02-21T02:00

My special guest Emily Prokop talks about turning her podcast into that book, something that she always dreamt about and it all happened because one person loved her podcast…and that person happene...

3 Smart Ways to Repurpose Video&Audio Content to Written Content from 2019-02-14T02:00

Did you know that you can repurpose your video or audio content into written content to populate your social media channels, website or blog? Accompanying your video or audio content with written c...

How to Repurpose a Podcast into an Alexa Flash Briefing with Sigrun from 2019-02-07T02:00

Did you know that over 43 million people in the US have a smart speaker? People use smart speakers to listen to music, make calls, get traffic and weather updates, listening to podcasts, order food...

Creative Content Repurposing: Slides to a Comic Book from 2019-01-31T02:00

When you put lots of time and effort into creating a single piece of content, it’s worth thinking about how you can make the most out of it. Maybe you could find a unique way to repurpose it into a...

Importance of Video Marketing with Jason Hsiao from 2019-01-24T02:00

Video is one of the best ways for businesses to drive sales. 93% of businesses that use video say it’s gotten them a new customer thanks to a video they shared on social media.  There’s no dou...

4 Top Tips on How to Convert Video to Audio from 2019-01-17T02:00

Do you want to learn how to convert video to audio?  By extracting the audio from your video, you can create even more great content. But, despite what you might think, extracting audio from a vid...

How Creating a Variety of Multimedia Content Has Transformed a Fitness Business with Chris Knott from 2019-01-10T02:00

I'd like to introduce you to a good friend of mine, Chris Knott. Chris has completely changed his personal training business over the last few years and this can largely be attributed to creating o...

Content Marketing Predictions for 2019 from 2019-01-03T02:00

In order to plan your content well, you need to be able to broadly predict the way things are going – what’s working, what’s not working etc. In this episode I collect some of the research I’ve don...

The Best of Content Repurposing in 2018: Top 5 Podcast Episodes from 2018-12-27T02:00

As 2018 draws to a close I decided to wrap up the year by sharing with you the 5 most popular Content 10x podcast episodes of 2018 (based on downloads). Every episode is about content repurposing -...

Content Planning&Content Repurposing with Janet Murray from 2018-12-20T02:00

Would you like to learn how you can plan your content strategy for the whole year and have a content strategy that directly links to your business goals and endeavors?Join me and my special guest, ...

The Gift of Repurposing: 5 Giveaway Ideas from your Existing Content from 2018-12-13T02:00

Do you find yourself thinking of ways that you can take part in holiday giveaways, and subsequently find yourself pondering appropriate giveaway ideas? Whatever the holidays/occasions that you cele...

8 Ways to Create Content at Live Events from 2018-12-06T02:00

Let me ask you a question…do you create content at live events? Not just at the events, but before, during and after. If your answer is no then you are missing a huge content opportunity.Going to e...

Repurposing Twitter Chats with Madalyn Sklar from 2018-11-29T02:00

When it comes to repurposing content, we spend a lot of time thinking about what we can post to Twitter, rather than repurposing content that’s already on there. I was keen to speak to someone who’...

Content Video Trailers: Promote your Content with Short Videos from 2018-11-22T02:00

How do you create engaging content video trailers to promote your latest blog, podcasts, or video content? New movies and TV shows run trailers and that seems to work pretty well, so why not apply ...

Automation of Podcast and Facebook Live Repurposing with Hani Mourra from 2018-11-15T02:00

How much of your repurposing process can be hands-off? At Content 10x, I’m always talking about ways to save time, whether it’s with methods or tools. This week I have a special guest on the show, ...

Turning Your Content on Its Head from 2018-11-08T02:00

You already know how to multiply your content into different formats. Could you expand that even further by taking the same topic from a different angle? By turning the message of a piece of conten...

7 Essentials of High Converting Websites with Matt Eldridge from 2018-11-01T02:00

Do you feel like your website is leaking a lot of potential customers and losing you money? If you do, it can only be because you don’t have a high converting website. In this episode, my guest Mat...

Creating Live Experiences with your Content from 2018-10-25T02:00

Live content takes engagement to a whole new level. It can turn an audience into a true online community. In this week’s episode, I take a deep dive into live content experiences, why it engages pe...

Chatbots and Content Repurposing with Kelly Noble Mirabella from 2018-10-18T02:00

Chatbots are a quickly rising force in digital marketing. Join me this week with chatbot-expert Kelly Mirabella as we talk about how to use chatbots and content repurposing together to maximise eng...

Lessons Learned After 1 Year Hosting The Content 10x Podcast from 2018-10-11T02:00

The Content 10X podcast has hit its one year anniversary!  Thank you so much to everyone who has listened to the podcast, I really appreciate it and hope you find it super valuable! In this episod...

Having a Content Repurposing Strategy When Reviewing Content Requests from 2018-10-04T02:00

Creating content for others can be a great thing to do. But when it comes to putting in your own time and effort for someone else, how can you be sure that every ‘yes’ is also going to be beneficia...

How To Use Analytics To Decide What Content To Repurpose from 2018-09-27T02:00

How much repurposing potential is trapped in your content archives, waiting for you to tap into it? There might be more than you think. But even if you were to start tapping into it, which piece sh...

How Transcriptions Can Play A Key Role in Content Repurposing from 2018-09-20T02:00

It’s time we talked about transcripts. They might not seem like the most exciting form of content, but they represent huge repurposing potential if you use them correctly. This week’s podcast episo...

How to Repurpose Your Content on Instagram with Jenn Herman from 2018-09-13T02:00

This week’s podcast episode is all about repurposing your content on Instagram. I’m extremely excited about this week’s guest, Jenn Herman. She’s the world’s forefront blogger on Instagram marketin...

How to Incorporate Content Repurposing into your FB Ad Strategy with Julia Bramble from 2018-09-06T02:00

Get ready to lose all fear of Facebook’s dreaded Ads Manager and find out how it’s possible to get attention to your business for pennies. Plus, you don’t need to scratch your head wondering what n...

The Increasing Importance of Video Content from 2018-08-30T02:00

It’s finally happened. Mainstream companies are beginning to understand what many of us have known for a long time. Online video is big enough to shape the world! The Official Charts Company have ...

How Content Repurposing can Improve SEO with Andy Crestodina from 2018-08-23T02:00

SEO (Search Engine Optimization) is a topic that can confuse and overwhelm the best of us. Which is why I was so excited to interview content marketing expert, Andy Crestodina. With 18 years of exp...

A Simple Way to Post Horizontal Videos on IGTV and Instagram Stories from 2018-08-16T02:00

Much like Instagram Stories and Snapchat, IGTV features vertical videos. Given its focus on catering to the modern-day smartphone user, IGTV is a dream platform if you who want to share and consume...

How to Become Loved As A Podcaster (By Those Who Hate Podcasts) from 2018-08-09T02:00

In this podcast episode, I share my experience at Podcast Movement, which is the world’s largest annual conference for podcasters. The event was fantastic and I was lucky enough to chosen to give a...

4 Ways To Add More Impact When Repurposing Content from 2018-08-02T02:00

In this week’s podcast episode I challenge you to think of ways that you can add more impact to your content when you repurpose it. Specifically, I show you four ways that you can give your repurpo...

How to Run an Email List Building Challenge by Repurposing your Content from 2018-07-26T02:00

Is building your email list on the top of your agenda? If it’s not, it should be. It’s really important to continuously work on growing your email list. But, do you find the usual lead magnets of c...

How to Create Audiograms for your Podcast: Wavve vs Headliner from 2018-07-19T02:00

Unlike photos and videos, sharing your podcast content on social media can be a challenge. But it doesn’t have to be! With an audiogram, you can share snippets of your latest podcast episode on all...

How To Turn Your Blog Post Into A Multimedia Experience! from 2018-07-12T02:00

People are far more likely to engage with a blog post that includes a range of multimedia content. Integrating multimedia content such as images, videos, slideshows and infographics into your blog ...

6 Tips For Repurposing Video Content Onto Social Media from 2018-07-05T02:00

Do you create amazing videos for your website, YouTube channel, Facebook live, membership site….etc? If so, then you know just how much hard work and time goes into the creation of each video, but ...

My Dad Wrote... Something That I Repurposed The Hell Out Of! from 2018-06-28T02:00

Have you ever created a piece of content that you thought would amount to nothing? Sometimes it can be easy to disregard lousy content, but if you have a sense of humour and an open mind, you can r...

Epic Podcast Repurposing from 2018-06-21T02:00

The amount of people that listen to podcasts on a regular basis is growing, but how do you reach those who aren’t regular podcast listeners or those who prefer to consume other forms of content? T...

Creating Content for Twitter in Light of the Spam&Bot Crackdown from 2018-06-14T02:00

The latest changes to Twitter’s Automation Rules have shaken things up on the platform, paving the way towards a more productive, high-quality and engaging platform. But many people are still unsur...

Your Finest (Content) Hour May Be Yet To Come from 2018-06-07T02:00

Instead of thinking that the original piece of content is where you have expressed your thoughts and opinions in the best light, consider this; what if that original piece of content is NOT your fi...

Repurposing Webinars with Louise Brogan from 2018-05-31T02:00

Webinars are a great way to grow your business online by interacting with your audience, increasing your email list and delivering high-quality, valuable content that your viewers WANT to see. In t...

Simple Ways to Repurpose Blog Content onto Instagram from 2018-05-24T02:00

Repurposing a blog post on Instagram requires a little more imagination and creativity than other social media platforms. With Facebook and Twitter, you can just share a link to your blog post. But...

Question and Answer Repurposing! from 2018-05-17T02:00

If you’re anything like me, you probably get asked a lot of questions. Plus, you probably spend quite a bit of time on the more complicated questions providing a well thought through and considered...

Repurposing on Pinterest with Kate Ahl from 2018-05-10T02:00

Pinterest is growing fast and businesses around the world are leveraging the image search engine to drive engagement and increase traffic. In this week’s podcast episode, I talk with Kate Ahl about...

Repurposing Your Video By Launching A (Brand New) Podcast from 2018-05-03T02:00

Repurposing video content into podcast episodes is a great thing to do…but it’s hard if you don’t already have an established podcast. Starting a podcast for the first time can seem intimidating. B...

Repurposing Your Blog Post To Video from 2018-04-26T02:00

Do you know that you can repurpose your blog posts into a video using an awesome online tool? You don’t have to put yourself on camera (great for those of us that are a bit camera shy!), and you do...

Is Cross-posting Effective or Just Plain Lazy? from 2018-04-19T02:00

Is cross-posting effective? This is a question that I get asked a lot. What I mean by cross-posting is when you post your content from one social media platform to another automatically. In this po...

How to Repurpose Content on LinkedIn with Cathy Wassell from 2018-04-12T02:00

This week on the podcast I talk about LinkedIn with Cathy Wassell. Cathy is a marketing strategist with 20 years'experience who now specialises in social media marketing, strategy and paid ads.&nbs...

Convert Your Blog Post Into A PDF: The Best Tool Ever! from 2018-04-05T02:00

This week on the podcast I share a really simple and quick way to repurpose your blog post into a PDF document. Why would you want to do that? I answer this question too! I discuss:Offering your bl...

Repurposing Your Content Into A Content Upgrade from 2018-03-29T02:00

Have you ever been curious about how you can repurpose your content into a content upgrade? Do you know what a content upgrade is?In this podcast episode I explain: What content upgrades areThings ...

How to Repurpose Live Events with Janet Murray from 2018-03-22T02:00

This week on the podcast I’m really pleased to introduce you to Janet Murray. Janet has a journalistic background, with over 17 years of experience writing and editing for national newspapers. She ...

How Much Time Should You Spend Repurposing Content? from 2018-03-15T02:00

This week I answer the question – how much time should you spend repurposing your content? I get asked this question all the time.My initial thoughts are that the question should be reframed becaus...

Converting Your Content Into A Best Selling Book With Chris Ducker from 2018-03-08T02:00

This week I interview my mentor and friend Chris Ducker. Chris is the founder of youpreneur.com—the entrepreneurial mastermind community that helps experts become the go-to leader in their industry...

How To Decide What Content To Repurpose from 2018-03-01T03:00

Do you have lots of content that you’ve created in the past that you would like to bring to life again? Perhaps you’ve got hundreds of blog posts, many are still just as relevant today as the day y...

How to Repurpose Your Content Using SlideShare with Ana Hoffman from 2018-02-22T02:00

Have you ever considered creating presentations to communicate with your audience? Did you know that creating SlideShare presentations can be a brilliant starting point for content repurposing. Thi...

How To Plan&Create Your Content For Repurposing from 2018-02-15T02:00

This week on the podcast I talk all about how you can create content with repurposing in mind. So basically, how you can reverse engineer the content creation process so that you have content that ...

Content Stacking with Colin Gray from 2018-02-08T02:00

This week on the Content 10x Podcast I speak with Colin Gray. Colin is the founder of ThePodcastHost.com - a website all about podcasting covering podcasting skills, resources, equipment, podcast ‘...

Content Repurposing: The Done-For-You Option from 2018-02-01T03:00

If you have a budget to help you with repurposing your content what are your options? This week I look at how to get help when you are ready to take your content repurposing to another level! You w...

Content Repurposing: How To Use Paid Help Effectively from 2018-01-25T03:00

This week on the podcast I share my ideas on what to do when you have a small budget to invest in getting help with your content repurposing. Content repurposing is a brilliant thing to do, but it ...

Content Repurposing: Low Cost DIY Strategies from 2018-01-18T03:00

Have you ever thought that content repurposing sounds great, but how do you take the first step and get started with repurposing your content? What you can achieve with content repurposing can depe...

How To Repurpose Membership Site Content with Mike Morrison from 2018-01-11T03:00

This week on the podcast I had the pleasure of speaking with Mike Morrison about content repurposing for membership sites.  Mike is co-founder of The Membership Guys and Member Site Acade...

Repurposing Tips&Content Predictions for 2018 from 2018-01-04T08:30

In this week's podcast episode I share my predictions for online content in 2018. My focus is always on content repurposing, and therefore all 5 of my big predictions are shared alongside a content...

How To Repurpose Facebook Live Videos With Ian Anderson Gray from 2018-01-04T08:12

This week’s podcast episode is all about repurposing Facebook Live video and I have the pleasure of introducing you to a fantastic guest - Ian Anderson Gray. Ian is a live video marketing confidenc...

Repurposing&Respecting the Social Media Platforms from 2017-12-14T03:00

When it comes to sharing content from one social media platform to another, you really need to respect each platform. Why are people on there? What do they expect to see? What will they respond to?...

How To Repurpose Content Using GIFs with Andrew&Pete from 2017-12-07T03:00

Do you create GIFs as part of your content repurposing? For most the answer is no. GIFs are not something that you often hear mentioned when talking about content repurposing. However, a really int...

How To Repurpose Your Content To Connect With Your Audience from 2017-11-30T03:00

When it comes to creating and repurposing content we need to consider our audience and how they prefer to receive their information. For example, some people will like to read it, others may like t...

4 Clever Ways To Repurpose Your Facebook Live Videos from 2017-11-23T03:00

When it comes to repurposing content, Facebook Live presents a great opportunity. On the podcast this week I explore how you can get started with repurposing your Facebook Live videos. Interestingl...

Blog Syndication Explained With Yva Yorston from 2017-11-16T03:00

Have you ever wondered what blog syndication is? Ever considered if there is anywhere else that you can post your blog post besides your own website? This week on The Content 10x Podcast I speak wi...

The Biggest Mistake That You Can Make When Repurposing Content from 2017-11-08T03:00

Would you like to know what the biggest mistake is that people make when they repurpose their content? That is the topic of this week's podcast episode I discuss: Why a'set and forget'approach isn'...

How To Repurpose Your Blog Post Into An Infographic from 2017-11-01T02:00

As content creators we always want to ensure that the message we’re trying to get across to our audience is understood. Added brownie points if our audience enjoyed consuming our content!...

5 Ways To Repurpose Your Podcast Into Video from 2017-10-26T09:00

If you have a podcast, then I think that repurposing your podcast into video format is a really good idea.  In this podcast episode, I share a few reasons why I believe video is a medium no one sho...

An Open Letter From Your Content from 2017-10-19T05:30

This podcast episode is a satirical look at content repurposing through the eyes of your content. It's an extra introductory episode before we get started with the focussed episodes on specific asp...

5 Reasons Why You Should Repurpose Your Content from 2017-10-19T05:00

In this podcast episode I share what content repurposing is, 5 reasons why you should be repurposing your content, and the types of content that you can repurpose. I believe that content repurposi...

Introduction to the Content 10x Podcast from 2017-10-09T15:02

An introduction to The Content 10x Podcast with Amy Woods. In this episode Amy explains what the podcast is about and who it’s for. Amy will be sharing ideas, tips, tricks and strategies for conte...