TCC Podcast 0: Introduction to The Copywriter Club - a podcast by Kira Hug and Rob Marsh

What if you could hang out with really talented copywriters and other experts; ask them about their successes and failures, their work processes and their habits; then steal an idea or two to inspire your own work?

That’s what Kira Hug and Rob Marsh do every week at The Copywriter Club Podcast.In this short"pre"episode, Kira and Rob talk briefly about the idea behind The Copywriter Club podcast and what we'll try to accomplish as we talk with copywriters from around the world. Click the play button below to listen, or scroll down for a full transcript.

 The stuff we mentioned in the show:
The Copywriter MastermindActionablebooks.com
Joanna Wiebe | CopyhackersDan Foley | Tailored Ink
Intro: Content (for now)Outro: Gravity
Kira’s websiteRob’s website
The Copywriter Club Facebook GroupThe Copywriter Club Home Page
Episode 0 Transcript:K: Hey Rob, how's it going?

R: Hey, Kira. Things are good.

K: Why did we start this? Why are we making this?R: Well, you know, it's funny. I think both of us had sort of a similar experience, where about a year ago I thought it was probably time to do something different with my copywriting business, that I needed to have something else happen to take it to the next level, and found the Copywriter Mastermind and connected with an awesome group of writers, and you were one of them. Just had this immediate connection and an opportunity to change different things about my business, how I was conducting my business, all those kinds of things, and it made such a huge difference that I started thinking about,"You know, it's too bad that there aren't more writers that can have that kind of and experience and to create a community around that. What about you? What are your thoughts behind the show?

K:  Well, I was just thinking this is fun. I want to interview you now. That's what I want to do. I just want to ask you questions.

R: Not going to happen.K: Well, I do want to ask you where you were in your business because you said that you were at a pivotal point where you wanted change or you knew you wanted to hit a growth spurt or whatever. In your own words, where were you in your business when you knew that that was something that you wanted?

R: I have several different clients that I really liked working for, but I also had a few clients that were sort of the ones that you have to pay the bills. Working with the agencies doing one sheets and things that were not really the kind of work that I wanted to do, but I was taking those clients because I had the time and being able to bill for that was obviously a good thing, trading time for money, but I also wanted to start focusing on different kinds of work. You know, moving from those projects that are really client-driven and you know where you're basically throwing out a first draft and then you're sort of rewriting based on client feedback over and over and over and it's just sort of that ... It's good work and it pays the bills, but it's sort of soul crushing in a way. I wanted to really focus my business on a different kind of work, and chose a niche around landing pages and sales pages that I've started to focus on, but there were also other things that I wanted to do too. You know, write a book, connecting with other writers because copywriting is so lonely sometimes. Lonely is the wrong work, but you're in your own office or you're sitting at your kitchen table and it's just you working with the paper.

R: I needed something different and when I found Joanna's Mastermind it seemed like a really good idea. There's one other thing that happened to me before that. I had found a training program on eBay that I wanted to buy. The training program's like $2,000 and that felt like so much money even though it wouldn't have necessarily bankrupted me or anything, but I found it on eBay for a few hundred dollars, and I thought,"Oh, I'm totally going to buy it.

Further episodes of The Copywriter Club Podcast

Further podcasts by Kira Hug and Rob Marsh

Website of Kira Hug and Rob Marsh