TCC Podcast 1: Personal Brand or Company Brand with Kaleigh Moore - a podcast by Kira Hug and Rob Marsh

In this first episode of The Copywriter Club podcast, Kira and Rob interview Kaleigh Moore about her business, choosing a niche, switching from a"brand"name to using her own name, and her newsletter.

One idea that really stands out is Kaleigh's method for reaching out to people she wants to write for—which has landed her gigs with several big publications. Check it out by clicking the play button below, or scroll down for a full transcript.

 The people and stuff we mentioned on the show:
Paul Jarvis’ Creative ClassKaleighMoore.com
Kaleigh’s articles at Inc, Entrepreneur, SumoMe, and CopyhackersKaleigh on Twitter
Cup of Copy NewsletterIntro: Content (for now)
Outro: GravityKira’s website
Rob’s websiteThe Copywriter Club Facebook Group
Full Transcript:RM: What if you could hang out with really talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That's what Kira and I try to do every week at The Copywriter Club podcast.

KH: You're invited to join the club for episode one as we chat with copywriter, Kaleigh Moore, about personal branding, growing her list and writing for popular websites like Copy Hackers, SumoMe and Inc Magazine.

RM: Hey Kira and Kaleigh.KH: Hey.

KM: Hey, good morning.RM: It's great to have you here.

KM: Thanks for having me.KH: Thanks for being here Kaleigh, and we appreciate your time. I think always a good place to start is with how you make your money as a copywriter, because so many of us do so many different things and have different niches, and they think it will help give some context to the questions that will follow.

KM: That sounds great with me.KH: How do you make your money Kaleigh? What type of work do you focus on as a copywriter?

KM: My niche is kind of in the world of SaaS and eCommerce. It didn't always start that way. When I got started as a freelance writer about three years ago I was doing the typically thing and taking any job that came my way. Over the past year and a half especially, I've really focused on only taking jobs and working with clients that fall within those two pretty similar worlds of sass and eCommerce. It's been really, really wonderful. I think it's helped my business grow quite a bit to really have that focus and really weed out the jobs that I enjoy doing and [resist 00:01:50] the ones that I don't enjoy doing so much.

KM: It's really allowed me to grow my business too. Just kind of committing to working with a very specific set of clients has been a really wise choice. While it was difficult many times to say,"No"to ... Well, and it still is, to say,"No"to opportunities that come my way, it just really helps me not be burnt out like I was in the past when I was taking any job. It also helps me become a better subject matter expert and not have to do as much research if I was learning something for the very first time.RM: Kaleigh, lately you've written on your blog and I think in your newsletter a lot about your journey from working with a brand name, like a company brand name to working only under your own name now. Would you tell us a little bit about that, and the transition and your thinking behind the shift that you've made over the last little while?

KM: Absolutely. When I started I was using a brand name called Lumen, and I was offering a lot of different services. I was offering writing, social media management and consulting, and then my husband was doing the graphic design site of the business. It was all kind of under this umbrella of the Lumen brand name. With that I didn't really have a focus on the type of client that I was targeting either, it was really just,"Hey, this is me, these are all the services I offer. If you wanna work with me let's talk."KM: I did that for about a year, and what I found was that it was kind of the master of none thing b...

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